About Jenn Pereira

Jenn Pereira is a full-time marketing consultant and growth hacker who works for huge startups like Removal.AI. Currently, the co-founder of SaaSLaunchr.com - a full-stack SaaS marketing agency. She creates custom strategies for various clients to provide organic traffic growth and to streamline their revenue pipeline through effective SEO and content marketing.

The reason why b2b marketing attribution is significant is because it allows you to understand your marketing strategies on a deeper level. Once a lead converts into a customer, a marketer should know how, when, and which channel should receive credit. The customer’s buying journey is never linear, especially in today’s marketing environment. A sale…