Gaurav Tiwari

Hi, I’m Gaurav.
I Build for the Web.

Fast websites. Useful software. Content that earns its place.

Math by training. Building, writing and teaching by choice.

Let’s talk Explore my work

Independent thinking. Hands-on building.

A Little About Me

I’m a WordPress developer, publisher and educator. My background is in mathematics, and my work connects the things that often get treated separately: the website, the content, the search strategy and the tools that keep it all running.

I started publishing in 2008. Today, I’m the Founder and CEO of Gatilab, build WordPress products and write practical guides for people building businesses on the web. Teaching is still part of the work, whether I’m explaining a technical decision to a client or writing a tutorial.

Gaurav Tiwari

More about Gatilab

How I Think

Mathematics shapes how I approach a problem. I want to understand the assumptions, the relationships and the conditions under which an answer stops working. That habit follows me into code, content and business.

How I’d Approach Your Problem

Pick a starting point.

Find Where the Time Goes

  1. Ask

    Which page feels slow, for whom, and when does it happen?

  2. Inspect

    Look at the server response, page assets and third-party code. Find the part causing the wait.

  3. Act

    Fix the largest bottleneck, measure again and check that the improvement holds.

Find the Unanswered Question

  1. Ask

    Who is this for, and what should they be able to do after reading it?

  2. Inspect

    Compare that need with the existing pages, search intent, content structure and internal links.

  3. Act

    Improve the page that should answer the question. Give the reader a useful next step.

Start With the Repeated Problem

  1. Ask

    Who keeps running into this problem, and how are they dealing with it today?

  2. Inspect

    Research the existing options, find what’s missing and design around the people who will use it.

  3. Act

    Plan a focused first version. Build the part that solves the problem well, then learn from its use.

See how I work Talk through your problem

  1. Question the Assumptions

    Before choosing a tool, get clear about the problem. What do we know? What are we assuming? A precise question is often more useful than another feature.

  2. Look at the Relationships

    A website’s speed, content and usability affect each other. Improving one part while ignoring the others can move the problem somewhere else.

  3. Test the Explanation

    An idea should hold up against what happens. Measure the result, look for the case that breaks it and revise the explanation when the evidence changes.

  4. Make It Understandable

    The explanation is part of the solution. If someone can’t understand a decision or use what I’ve built, there’s still work to do.

The aim is a useful answer whose reasoning you can follow.

What I Believe

Technology should make
someone’s work easier.
That’s the point.

Usefulness Comes First

A fast website, an accessible interface, an article that answers the question. The work earns its place by helping someone.

You Should Own It

Open formats, exportable data and documented systems. You should be able to run the work without depending on me.

Show the Evidence

Speed, usability and working software give a claim something to stand on. I care about what holds up when you use it.

Clarity Is Part of the Job

A tutorial should respect the learner. A product should make its next step clear. Understanding belongs in the finished work.

Think Beyond the Launch

Content should stay useful. Software should stay maintainable. Today’s shortcut has a cost if somebody has to untangle it later.

Keep Judgment Human

Automate the copying, checking and sorting. Strategy, editorial taste and accountability stay with a person.

How I Work

Understand the problem. Make the decisions clear. Build carefully.

  1. 1. Research, Plan and Design

    Understand the people, the problem and the constraints. I work through the research, planning and design before choosing what to build.

  2. 2. Agree on What Done Means

    A written scope, a fixed quote and clear ownership. You should know what we’re solving, what it costs and how we’ll judge the result.

  3. 3. Build and Check

    Performance, accessibility and maintainability guide the implementation. The result needs to work for the person using it.

  4. 4. Explain the Decisions

    Show the reasoning, name the tradeoffs and make the system understandable. The person running it needs more than a finished page.

What Gives Me a Kick

Creating something new
for the world to use.

I love planning, designing and researching new things. What gives me the biggest kick is taking that work far enough that someone else can use what I’ve created.

Solving a problem that troubles many people is the kind of achievement that matters most to me. That’s what I want the research, the design and the building to lead to.

What I Do

The code, the content and the decisions that connect them.

  • Build for WordPress

    Custom themes, plugins and publishing systems. Performance, accessibility and maintainability shape the build from the start.

  • Make Content Useful

    Tutorials, technical SEO, internal linking and editorial systems that help the right people find an answer and act on it.

  • Solve the Repeated Problem

    Focused software and automation for the jobs that keep coming back. Less manual work, with a person still accountable for the result.

Things I’ve Made

Focused WordPress tools, born from recurring problems.

Core Forms

WordPress forms with control over your HTML, submissions and notifications.

Forms & publishing

Branded redirects, affiliate links and click tracking in one place you own.

Links & affiliate systems
Explore all products

The Longer Story

Publishing, teaching, building. Each led to the next.

  1. Started Publishing

    A personal start on the web, followed by learning to build the websites behind the writing.

  2. 2013–2014

    Teaching Mathematics

    At Merit Academy in Deoria, I taught mathematics for competitive exams. Explaining difficult ideas clearly became part of how I work.

  3. Founded Gatilab

    A home for the connected work: WordPress development, content, search and digital strategy.

  4. 2016–2018

    Public-Sector Campaigns

    Worked on digital campaigns for the Ministry of Agriculture & Farmers Welfare, Government of India.

  5. Today

    Building, Writing, Teaching

    Leading Gatilab, developing WordPress products and sharing what helps publishers and independent builders do their work.

Read my full resume

A Few Useful Answers

Who is Gaurav Tiwari?

Gaurav Tiwari is a WordPress developer, content strategist, educator, marketer, and founder and CEO of Gatilab. He builds fast websites, SEO systems, WordPress plugins, content engines, and digital products for founders, agencies, education brands, and publishers.

What does Gaurav Tiwari do?

Gaurav works across WordPress development, technical SEO, GEO and AI search optimization, performance engineering, content strategy, copywriting, plugin development, digital strategy, email marketing, and automation.

What is Gatilab?

Gatilab is the public brand of Gatilab Media, founded by Gaurav Tiwari in 2014 and led by him as Founder and CEO. It handles WordPress builds, SEO retainers, plugin development, content writing, marketing plans, and business strategy for founders and organizations.

Can I hire Gaurav Tiwari?

Yes. Gaurav takes fixed-scope projects for digital strategy, WordPress builds, speed optimization, plugin fixes, migrations, and audits. Several clients also work with him through monthly retainers.

What products has Gaurav built?

Gaurav has built Core Forms, GT Link Manager, GT ACF Blocks, Dynamic Month & Year, Functionalities, and wp-mcp, along with AI-powered developer tooling and internal workflow systems.

What topics does gauravtiwari.org cover?

gauravtiwari.org covers WordPress, SEO, GEO, software, blogging, affiliate systems, performance, education, tools, tutorials, deals, and practical systems for developers, bloggers, freelancers, marketers, students, and solo builders.

Are you the paranormal investigator Gaurav Tiwari?

No. I am the WordPress developer, publisher, educator, and founder and CEO of Gatilab. The late paranormal investigator was a different person with the same name.

Let’s Build Something Useful.

Have a website, a product or a publishing problem in mind? Send me the messy version.

Let’s talk Explore services

A written scope, a fixed quote and a clear next step.