Hey, I’m Gaurav.
WordPress developer, content strategist, and founder of Gatilab. I build websites that load in under a second, write content that ranks on the first page, and ship WordPress plugins running on thousands of live sites. One operator, sixteen years, no agency layers.
Gaurav Tiwari
Developer · Educator · Marketer
// by_the_numbers
Sixteen years, measured.
16+
Years building on the web
800+
Clients served
2,000+
Projects shipped
248M+
Lifetime search impressions
4,800+
Articles published
7,500+
Plugin installs
$8M+
Partner revenue generated
300M+
Citizens reached (GOI campaigns)
// what_i_do
What I Do
Four disciplines, senior-level depth in each. Most clients need two or three of these working together.
Content That Ranks
Long-form articles, deep tutorials, ghostwriting, sales pages, and topical authority maps. 1,800+ pieces published. 248M+ search impressions. 300+ first-page Google rankings. Each article is built to compound traffic for years. I also design content strategies, editorial calendars, and 12-month roadmaps for founders who need a content engine, not just a blog post.
WordPress Development
Custom themes, plugins, and full-stack WordPress builds. Every site ships under a second with green Core Web Vitals because I architect for speed from line one. I work across Full Site Editing, block themes, Gutenberg, ACF, REST API, WP-CLI, and headless setups with React and Next.js. 800+ client projects and counting.
Performance Engineering
Server architecture, CDN strategy, caching layers, database tuning, Core Web Vitals remediation. I’ve taken sites from 8-second loads to sub-400ms. Hetzner, Cloudflare, Nginx, Redis, MariaDB, FlyingPress, Perfmatters — set up and maintained by me, not a managed-host abstraction.
Marketing & Business Strategy
Marketing plans, business plans, GTM strategy, positioning, ICP definition, pricing, channel mix, content calendars, and 12-month roadmaps. I’ve designed full marketing plans for early-stage founders, led digital operations for a state-level election campaign reaching 10M+ impressions, and managed national campaigns for the Government of India reaching 300M+ citizens.
Plugin & Product Development
I build and maintain WordPress plugins for affiliate link management, form handling, content blocks, site optimization, and CRM. Five plugins on WordPress.org with a 100% five-star rating, 7,500+ active installs, and 15,000+ total downloads. I also build AI-powered developer tools including MCP servers and Claude Code skills.
SEO & GEO
Technical SEO audits, on-page optimization, programmatic SEO, topical authority architecture, schema (JSON-LD), internal linking strategy, and AI search optimization (GEO). Every article I write is dual-channel optimized for both Google and AI search engines.
// products
Products
Software I’ve built, maintain, and use in production every day. These aren’t side projects — they’re tools I created because nothing else met my standards.
Core Forms
Lightweight WordPress form plugin with full HTML control. Zero frontend JavaScript. Submissions, spam protection, email notifications, webhooks, conditional fields, polls, and a REST API. Built because every other form plugin loaded 200KB+ of scripts.
$249 · Lifetime updates
GT Link Manager
Affiliate link management with custom database tables, branded /go/ redirects, click tracking, nofollow/sponsored attributes, and CSV import/export. The Pretty Links replacement I built after they paywalled core features.
Free on WordPress.org · 5.0 stars · 7,500+ installs
GT ACF Blocks
30+ custom Gutenberg blocks: product boxes, comparison tables, FAQ accordions, review cards, callouts, checklists, and more. Auto-registers field groups. Powers every article on this site.
Premium · Active development
Dynamic Month & Year
Drop-in shortcodes for dates, years, months, ages, and seasons. Evergreen articles stop reading “updated in 2021” and start refreshing themselves automatically.
Free on WordPress.org · 5.0 stars · 8,000+ installs
Functionalities
All-in-one WordPress optimization toolkit. 16 modules for performance, security, SEO, redirects, and content management. Toggle what you need, delete five plugins from your active list.
Free on WordPress.org · Active development
wp-mcp
TypeScript MCP server that exposes any WordPress site’s REST API as MCP tools for AI agents. Hand-crafted endpoints, not a thin REST wrapper. Listed on the LobeHub MCP marketplace.
Open source · GitHub
// career
Career
Sixteen years. Eight roles. One operator.
2018 – Present
Founder & Project Lead, Gatilab
Founded a full-service digital agency. Shipped 2,000+ projects spanning content writing, SEO retainers, WordPress builds, plugin development, marketing plans, and business strategy. 104% year-over-year growth. Led full website rebuilds for Anantam IAS, OnlyCUET, Hotel Shri Karni Niwas (Udaipur), and Rushu (luxury couture). Designed marketing and business plans for early-stage founders across 12+ countries.
2009 – Present
Independent Writer & Publisher
Published 1,800+ long-form articles on WordPress, SEO, software, and education. 248M+ lifetime search impressions. 300+ first-page Google rankings. Built gauravtiwari.org from a personal blog into a resource site serving 50,000+ monthly visitors. WordPress Core Contributor with accepted patches. 100% five-star plugin ratings across WordPress.org.
2016 – 2018
Ministry of Agriculture & Farmers Welfare, Government of India
Designed and managed nationwide digital campaigns for programs including the Soil Health Card Scheme and PM-Kisan. Campaigns reached 300M+ citizens across India. Received a letter of commendation from the Hon. Prime Minister of India for contributions to Digital India initiatives.
2015
Digital Operations Lead, Bihar State Election Campaign
Led digital operations for the state-level election campaign of a Deputy Chief Minister candidate. Managed campaign websites, social media strategy, and online content. 10M+ impressions during the campaign window.
2013 – 2014
Mathematics Faculty, Merit Academy Deoria
Visiting faculty teaching IIT-JEE, NDA, and B.Ed mathematics to 50+ students. This is where I learned to explain complex ideas clearly — the same instinct I bring to every tutorial and client explanation today.
// selected_clients
Selected Clients
A few of the 800+ brands I’ve worked with across government, education, SaaS, e-commerce, and media.
Government & Public Sector
Ministry of Agriculture & Farmers Welfare (GOI) · PM Kisan · Office of Deputy Chief Minister, Bihar · state-level election campaign operations
Education & Coaching
Anantam IAS (UPSC CSE, Delhi) · IAS Compass by Rau’s IAS · OnlyCUET · GeoVerse by Gaurav Tripathi · Merit Academy Deoria · CollegeDunia
Hosting & SaaS
YouStable · Googiehost · OnlyLoudest (acquired by YouStable) · PieSync (acquired by HubSpot) · QuestionBlogging
E-commerce & Lifestyle
Rushu (luxury couture sarees, Delhi) · Hotel Shri Karni Niwas (Udaipur) · Trippy Mania · OveReview
Media & Publishing
DailyBlogging · Lokjan Today · Technuter · PC-Tablet · regional news and entertainment portals
Agencies & Startups
Independent founders, marketing agencies, and bootstrapped startups across 12+ countries. References and portfolio available on request.
// skills_toolkit
Skills & Toolkit
Not just tools I’ve heard of. Tools I use daily, have configured for production, and can troubleshoot at 2 AM.
Content & SEO
Long-form articles · tutorials · ghostwriting · ebooks · whitepapers · editorial style guides · topical authority maps · technical SEO audits · programmatic SEO · schema (JSON-LD) · internal linking · GEO/AI search optimization · Rank Math · GSC · Ahrefs
Copywriting
Landing pages · sales pages · product descriptions · SEO meta · ad copy · PAS · AIDA · PASTOR · StoryBrand · A/B variants · microcopy · email sequences · newsletter copy
WordPress
Full Site Editing · Block Themes · Gutenberg · ACF Pro · REST API · WP-CLI · Custom Post Types · Block Patterns · Interactivity API · Multisite · WooCommerce · FluentCart · Headless (React/Next.js)
Infrastructure
Hetzner Cloud · DigitalOcean · Nginx · OpenLiteSpeed · MariaDB · Redis · Cloudflare (CDN, Workers, Cache Rules) · BunnyCDN · CloudPanel · xCloud · Docker
Performance
FlyingPress · Perfmatters · Critical CSS · Core Web Vitals · server-timing headers · object caching · database optimization · asset pipeline tuning · lazy loading · prerendering
AI & Automation
Claude API · MCP servers · Claude Code skills · n8n · Make.com · Zapier · OpenAI · RAG workflows · GatilabOS (internal ops platform)
Email Marketing
FluentCRM · Kit (ConvertKit) · MailerLite · Mailchimp · ActiveCampaign · welcome sequences · nurture series · segmentation · deliverability · SPF/DKIM/DMARC
Development
VS Code · Cursor · Ghostty · iTerm2 · TablePlus · Sequel Ace · Local by Flywheel · Studio · Git · GitHub Actions · PHP · JavaScript · TypeScript · Python
Design
Figma · Sketch · Affinity Designer · Pixelmator Pro · UI/UX design · brand identity · responsive design · design systems · SVG illustration
// about_this_site
About this site.
gauravtiwari.org has been live since 2008 (domain registered 2011). It’s a personal blog, portfolio, and resource hub covering WordPress, SEO, software, blogging, and education. 1,800+ articles published. 50,000+ monthly visitors.
The site runs on 9 active plugins — Rank Math Pro, FlyingPress, Perfmatters, GenerateBlocks, GT ACF Blocks, GT Link Manager, Core Forms, and more — most of which I build or maintain myself.
Every tool, plugin, and hosting recommendation on this site has been tested in production on real client projects. Affiliate links are clearly disclosed. I only recommend what I use or have thoroughly tested.
I also run a weekly newsletter, The Friday Drop, for WordPress developers, bloggers, and solo builders growing their sites and income together.
// working_together
Working Together
Fixed quotes. No hourly billing. No surprise invoices.
Digital Strategy
From $2,500
GTM strategy, positioning, ICP, content calendars, and 12-month roadmaps.
WordPress Builds
$2K – $15K
Custom themes, plugins, and full-stack builds. Enterprise scoped individually.
Quick Fixes
From $35
Speed optimizations, plugin fixes, migration assistance, and audits.
Several clients work with me on a monthly retainer. I’m based in Delhi and Kushinagar, India. Most clients are in the US, UK, and India. I work across all time zones. Communication over email, WhatsApp, or video calls. Typical turnaround: 3-5 business days for audits and small fixes, 2-4 weeks for medium projects.
// lets_talk
Let’s work together
Need a fast WordPress site, content that grows traffic, a plugin built right, or help figuring out what to build next?