18+
Years building on the web
// about me
Available for new projects
About Gaurav Tiwari
I’m Gaurav, a WordPress developer, publisher, educator, and founder of Gatilab, based in Kushinagar and Delhi, India. I build fast WordPress products and publishing systems that stay maintainable as the site, content library, and business grow.
// by the numbers
Since 2008, measured.
A short record of the work: years in production, projects delivered, software in use, and public campaigns at national scale.
2,000+
Projects shipped
10,000+
Active installs across plugins
300M+
Citizens reached through Government of India campaigns
// what I do
What I do
Most projects need more than a page builder or a content calendar. I connect the build, search strategy, publishing system, and measurement so the parts don’t fight each other.
Content that ranks
I plan and write durable tutorials, sales pages, and topic systems that earn search visibility and support a clear business goal. On this site alone, I’ve published 2,355+ articles.
WordPress development
I build custom themes, plugins, stores, and publishing systems with Gutenberg, ACF, REST APIs, and WP-CLI. Every build starts with performance, accessibility, and maintainable ownership.
Performance engineering
I diagnose slow themes, hosting, cache layers, databases, and third-party scripts. Past fixes have taken sites from 8-second loads to under 400 ms.
Marketing and business strategy
I turn positioning, audience, offers, channels, and content into a practical roadmap a small team can operate and measure.
Plugin and product development
I turn recurring production problems into focused WordPress plugins and internal tools. My public plugins serve 10,000+ active installations.
SEO and GEO
I connect technical SEO, internal linking, schema, topical authority, and AI-search visibility so useful pages are easier for people and search systems to understand.
// ideology
The ideas behind the work
I don’t separate design, engineering, content, and business. A slow site weakens good writing. A clever plugin nobody understands is unfinished. These principles help me make decisions when a brief is messy and the easy answer creates long-term debt.
// 01
Performance is part of the product
Speed isn’t a final optimization pass. It shapes the theme, database queries, image budget, third-party scripts, and the number of moving parts I’m willing to ship.
// 02
Own the important layer
I prefer open formats, exportable data, documented APIs, and WordPress systems a client can run without me. Convenience is useful. Lock-in gets expensive.
// 03
Proof beats presentation
A polished case study means little without load times, rankings, adoption, revenue, or a working artifact. I show the result and the method, then let the reader judge.
// 04
Content should compound
Every useful page should answer a durable question, strengthen an entity, support another page, or lead to a clear next step. Publishing without an information architecture is just inventory.
// 05
Accessibility is engineering quality
Keyboard access, readable contrast, semantic structure, and predictable interaction aren’t a compliance layer. They show that the underlying system has been thought through.
// 06
Automate repetition, keep judgment human
I use AI, scripts, and workflows to remove copying, checking, sorting, and other repeatable work. Strategy, editorial taste, and final accountability still belong to a person.
// products
Featured products
Six products that represent how I work: focused tools built from recurring production problems and tested on sites I operate.
Core Forms
A lightweight WordPress form plugin with full HTML control and zero frontend JavaScript. It handles submissions, spam protection, notifications, webhooks, conditional fields, polls, and REST access.
$249 · Lifetime updates
GT Link Manager
Branded affiliate redirects, click tracking, link attributes, and CSV migration in a purpose-built database. I built it after core features in existing tools moved behind paywalls.
Free on WordPress.org · 5.0 stars · 100+ active installs
GT ACF Blocks
A library of 30+ Gutenberg blocks for product boxes, comparisons, FAQs, reviews, callouts, and checklists. It powers the structured editorial components on this site.
Premium · Active development
GT Performance
A commerce-aware performance stack coordinating origin caching, Cloudflare, unused CSS, Redis, and WordPress cleanup without caching checkout or account state.
$199 one-time · 25 sites · Controlled alpha
Alpha Chat
An open-source WordPress chatbot that retrieves and cites your content while keeping its default vector store in MySQL.
Free and open source · v0.1.6
GT Extensions for FluentCart
Seven lightweight FluentCart modules for pricing labels, sold counts, stock urgency, quantity limits, private pricing, cart text, and multi-currency variations.
From $19/year · $99 lifetime
// career
Career
I started publishing at 16 and kept following the work: teaching, government campaigns, client delivery, product building, and Gatilab.
2014 to Present
Founder and project lead, Gatilab
Founded Gatilab in 2014 and led 2,000+ projects spanning content writing, SEO retainers, WordPress builds, plugin development, marketing plans, and business strategy. The agency is the public brand of Gatilab Media and has served 850+ clients. I also led full website rebuilds for Anantam IAS, OnlyCUET, Hotel Shri Karni Niwas in Udaipur, and Rushu.
2009 to Present
Independent writer and publisher
Published 2,355+ long-form articles on WordPress, SEO, software, and education. Built gauravtiwari.org from a personal blog into a practical resource for developers, publishers, students, and solo builders. WordPress Core Contributor with accepted patches and more than 10,000 active installs across my plugin portfolio, including 8,000+ for one plugin.
2016 to 2018
Ministry of Agriculture & Farmers Welfare, Government of India
Designed and managed nationwide digital campaigns for programs including the Soil Health Card Scheme and PM-Kisan. Campaigns reached 300M+ citizens across India. Received a letter of commendation from the Hon. Prime Minister of India for contributions to Digital India initiatives.
2015
Digital operations lead, Bihar state election campaign
Led digital operations for the state-level election campaign of a Deputy Chief Minister candidate. Managed campaign websites, social media strategy, and online content. 10M+ impressions during the campaign window.
2013 to 2014
Mathematics faculty, Merit Academy Deoria
Visiting faculty teaching IIT-JEE, NDA, and B.Ed mathematics to 50+ students. This is where I learned to explain complex ideas clearly, the same instinct I bring to every tutorial and client explanation today.
// selected clients
Selected clients
Selected organizations and founders I’ve supported across government, education, SaaS, e-commerce, and publishing.
Government & Public Sector
Ministry of Agriculture & Farmers Welfare (GOI) · PM Kisan · Office of Deputy Chief Minister, Bihar · state-level election campaign operations
Education & Coaching
Anantam IAS (UPSC CSE, Delhi) · IAS Compass by Rau’s IAS · OnlyCUET · GeoVerse by Gaurav Tripathi · Merit Academy Deoria · CollegeDunia
Hosting & SaaS
YouStable · Googiehost · OnlyLoudest (acquired by YouStable) · PieSync (acquired by HubSpot) · QuestionBlogging
E-commerce & Lifestyle
Rushu (luxury couture sarees, Delhi) · Hotel Shri Karni Niwas (Udaipur) · Trippy Mania · OveReview
Media & Publishing
DailyBlogging · Lokjan Today · Technuter · PC-Tablet · regional news and entertainment portals
Agencies & Startups
Independent founders, marketing agencies, and bootstrapped startups across 12+ countries. References and portfolio available on request.
// skills and toolkit
Skills and toolkit
The core capabilities behind my WordPress products, publishing systems, and client work.
Content, SEO, and GEO
Editorial systems, long-form guides, technical SEO, internal linking, schema, topical authority, programmatic SEO, and AI-search visibility.
WordPress
Gutenberg, block themes, ACF Pro, REST APIs, WP-CLI, custom post types, WooCommerce, FluentCart, Multisite, and headless builds.
Infrastructure and performance
Cloudflare, Nginx, MariaDB, Redis, Hetzner, DigitalOcean, Docker, caching, Core Web Vitals, database tuning, and asset optimization.
AI and automation
MCP servers, OpenAI and Anthropic APIs, retrieval workflows, n8n, Make, Zapier, and internal operations tooling.
Development and design
PHP, JavaScript, TypeScript, Python, Git, GitHub Actions, responsive interfaces, design systems, Figma, and Affinity Designer.
// working together
Working together
Projects start with a written scope, a fixed quote, and a clear definition of done. You’ll know the cost, timeline, and owner before work begins.
Digital strategy
From $2,500
GTM strategy, positioning, ICP, content calendars, and 12-month roadmaps.
WordPress builds
$2,000–$15,000
Custom themes, plugins, and full-stack builds. Enterprise scoped individually.
Quick fixes
From $35
Speed optimizations, plugin fixes, migration assistance, and audits.
Most small fixes and audits take 3-5 business days. Medium builds usually take 2-4 weeks. I work directly with clients in India, the US, and the UK over email, WhatsApp, and focused video calls when a decision needs a room.
// faq
Quick answers
The essentials, without turning the page into a corporate bio.
Who is Gaurav Tiwari?
Gaurav Tiwari is a WordPress developer, content strategist, educator, marketer, and founder of Gatilab. He builds fast websites, SEO systems, WordPress plugins, content engines, and digital products for founders, agencies, education brands, and publishers.
What does Gaurav Tiwari do?
Gaurav works across WordPress development, technical SEO, GEO and AI search optimization, performance engineering, content strategy, copywriting, plugin development, digital strategy, email marketing, and automation.
What is Gatilab?
Gatilab is the public brand of Gatilab Media, founded by Gaurav Tiwari in 2014. It handles WordPress builds, SEO retainers, plugin development, content writing, marketing plans, and business strategy for founders and organizations.
Can I hire Gaurav Tiwari?
Yes. Gaurav takes fixed-scope projects for digital strategy, WordPress builds, speed optimization, plugin fixes, migrations, and audits. Several clients also work with him through monthly retainers.
What products has Gaurav built?
Gaurav has built Core Forms, GT Link Manager, GT ACF Blocks, Dynamic Month & Year, Functionalities, and wp-mcp, along with AI-powered developer tooling and internal workflow systems.
What topics does gauravtiwari.org cover?
gauravtiwari.org covers WordPress, SEO, GEO, software, blogging, affiliate systems, performance, education, tools, tutorials, deals, and practical systems for developers, bloggers, freelancers, marketers, students, and solo builders.
Are you the paranormal investigator Gaurav Tiwari?
No. I am the WordPress developer, publisher, educator, and founder of Gatilab. The late paranormal investigator was a different person with the same name.
// let’s talk
Let’s work together
If the problem crosses WordPress, content, search, and product decisions, send me the messy version. I’ll tell you what I’d fix first and whether I’m the right person to do it.