Plugin Development

A custom WordPress plugin that does your one thing

Marketplace plugins ship 50 features you’ll never touch and the JavaScript weight to match. I build the one thing you actually need, to WordPress coding standards, and you own the code outright when it ships.

My own plugins run on 10,000+ sites, built to the same standards yours will be

Replies within 24 hours, usually the same day

What you are buying

From ₹40,000Starting price, GST included
From $489In dollars

Work delivered for, or alongside, teams at:

  • IBM
  • Adobe
  • HubSpot
  • Canva
  • monday.com
  • IATA
  • FreshBooks
  • Acer
  • ASUS
  • Airtel
  • BYJU’S
  • AppSumo
  • StellarWP
  • Copyleaks
  • Depositphotos
  • accessiBe

What it costs

Scoped to one job, quoted before code.

A simple utility sits near the base price. Admin screens, integrations, and custom tables raise the quote, and you approve the number before a line of code exists.

Custom plugin build
From ₹40,000 From $489per project
  • A written one-job spec, so feature creep has nowhere to hide
  • WordPress coding standards: sanitized, escaped, prepared
  • Official core APIs and hooks, nothing that breaks on update
  • Performance profiling and conflict testing on your stack
  • Full ownership: documented, versioned code in your hands
  • Handover with an optional maintenance path, never automatic
Scope my plugin

Extending or patching an existing plugin is usually a smaller job. Ask first.

All prices include GST.

How this runs

You will know the price and the plan before I touch anything.

1

Scope

We define the exact problem, the one job the plugin does, and how it fits your stack. If an existing plugin already does the whole job well, I’ll name it and save you the fee.

You leave with: a one-job spec and a fixed quote.

2

Build

I write it to WordPress coding standards: sanitized inputs, escaped output, prepared queries, capability checks. The plugin hooks into official APIs, so core updates don’t threaten it.

You leave with: a working plugin on staging.

3

Test

I profile the performance impact, test for conflicts with your theme and existing plugins, and verify behavior on a copy of your real site, not a blank sandbox.

You leave with: a performance and conflict report.

4

Ship

You get the plugin, the documentation, and the ownership. If you want it maintained against future WordPress and PHP versions, that’s an optional path, not a lock-in.

You leave with: code you own and can hand to any developer.

A note from me

How I build plugins

The first question I ask is whether the plugin should exist. If a well-maintained existing plugin does the whole job, I’ll tell you to use it, because building custom for a solved problem wastes your money and my reputation.

When custom is right, I build narrow. One job, only the code that job needs, assets loaded only where they’re used, and a clean uninstall that leaves no debris. The average marketplace plugin ships many times the code you’ll use, and you pay for that on every page load.

Security isn’t a feature tier. Every input is sanitized, every output escaped, every query prepared, every action capability-checked. That’s the floor, not the premium version.

— Gaurav

Before you write in

This isn’t for every site.

Worth starting

  • Several plugins each do part of one job, and every update risks the whole chain.
  • The feature you need sits at 90% in an existing plugin, with the last 10% stuck on a roadmap.
  • A business-critical flow, checkout, membership, booking, is too important to trust to an abandonable plugin.
  • WordPress needs to talk to your CRM, ERP, or payment gateway properly.
  • Plugin JavaScript bloat is dragging your Core Web Vitals into the red.

Look elsewhere

  • Your budget is under ₹40,000. A well-configured existing plugin is the honest answer at that level.
  • A maintained plugin already does the whole job. I’ll point you to it instead of billing you.
  • You can’t give me staging access or a copy of the site. I don’t build blind against production.
  • You want a full product to sell with licensing, updates, and support. That’s a product build, scoped differently.
  • You expect free feature additions for life. The scope covers the job we defined; new jobs get new quotes.

If you want to:

  • Replace the pile of overlapping plugins with one clean codebase
  • Ship the feature stuck on someone else’s roadmap forever
  • Own your code documented and free of licensing hostage games

Common questions

Not answered here? Ask directly and you will hear back within 24 hours.

Projects start at ₹40,000, including GST. A focused utility sits near that floor; plugins with admin screens, integrations, or custom database tables cost more. You get a fixed quote against a written spec before any code gets written.

When one fits, you should, and I’ll say so in the scoping call. Custom wins when the free options are bloated, abandoned, or missing the piece your business runs on. General plugins carry code for every use case; yours carries code for exactly one.

That’s the design goal. I build on stable core APIs and hooks, not fragile workarounds, so updates pass through harmlessly. If you want active testing against each new WordPress release, the maintenance path covers it.

Often, yes, and it’s usually cheaper. I extend through the plugin’s own hooks wherever possible, so your changes survive its updates. If the existing code is beyond saving, I’ll show you why before proposing a rebuild.

You do, fully. Documented, version-controlled, and yours to hand to any developer. No licensing hooks, no phone-home checks, no dependency on me staying in business.

Gaurav Tiwari

About me

So, who’s writing your code?

A WordPress Core contributor with plugins running on more than 10,000 sites.

Development clients get the person who ships his own plugins, not a project manager.

I was a teacher before I was a developer. I taught mathematics to competitive-exam students, which is why I explain hard things plainly instead of hiding behind jargon.

What I am actually good at is the join: technical SEO, fast front-ends, and content treated as one system instead of three vendors blaming each other.

  • WordPress Core contributor
  • Plugins on 10,000+ sites
  • wp-mcp, listed on the LobeHub marketplace
  • 850+ clients since 2008
  • $38M+ client revenue influenced
  • Building for the web since 2008

Describe the one job your plugin must do.

Tell me the workflow you’re fighting and the plugins you’re currently stitching together. I’ll reply with a spec, a fixed quote, or the name of an existing plugin that already solves it.

Replies within 24 hours, usually the same day