A Plugin That Does Your One Thing, Not 50 You’ll Never Touch
Most WordPress plugins ship 50 features you’ll never use and 200KB of JavaScript to go with them. I build the one thing you actually need, to WordPress coding standards, with no feature bloat and no waiting on a roadmap that never ships your request. I’ve replaced three bloated add-ons with one custom plugin and watched load time drop from 4.2s to 1.8s.
What changes when you stop duct-taping five plugins together
Your site stays fast
A custom plugin adds 20-30KB. The average marketplace plugin adds 200KB+ of JavaScript you don’t use. Pair it with performance work and pages fly.
Security you can audit
Every input runs through wp_kses, every output through esc_html, every query through $wpdb->prepare. Standards-grade, not barely-passed-review code.
Built around your workflow
You don’t reshape your team to fit a settings page. Custom post types, meta boxes, and admin screens designed for the people using them daily.
Updates won’t break it
I hook into official WordPress APIs and follow core standards, so when WordPress 7.0 ships, your plugin keeps working.
Grows with your traffic
Custom tables when post_meta gets slow, background processing for heavy jobs, and caching where it counts. Tested on sites doing 500K+ monthly visits.
Talk to the developer
You email me, I reply. Same person who wrote your code. No support script, no ‘we’ll escalate this’ runaround.
When you need custom development
If any of these sound like your stack, you’re probably past the point a marketplace plugin can help.
- Four plugins doing part of one job, each update breaking something
- A plugin that does 90% of what you need, the missing 10% stuck on a two-year roadmap
- Core Web Vitals in the red from a dozen plugin JavaScript files you barely use
- A checkout or membership flow too business-critical to trust to a plugin that could get sold or abandoned
- WordPress that needs to talk to your CRM or payment gateway without fragile Zapier workarounds, via real API integration
- A membership or pricing model with custom rules no off-the-shelf plugin supports
- Custom Gutenberg blocks your editors actually need
- Performance work that keeps patching symptoms instead of removing the bloated plugin causing them
What changes after
How I work
Scope
We define the exact problem, the one job the plugin does, and how it fits your stack. No feature creep allowed in.
Build
I write it to WordPress coding standards with sanitized inputs, escaped output, prepared queries, and official APIs.
Test
I profile the performance impact, test for conflicts, and verify it plays clean with your theme and existing plugins.
Ship & support
I deliver the plugin you own outright, with ongoing maintenance if you want it. You email me, I reply.
Build the one thing you actually need
Tell me the workflow you’re fighting and the plugins you’re stitching together. I’ll scope the custom plugin that replaces them.
Start your project →