Custom Gutenberg Blocks Your Team Actually Wants to Use
Ten plugins for ten block types is how layouts break and editors give up. I build one lean plugin with blocks that match your brand, validate input, and load under 15KB. Built on the native WordPress block API, so they survive plugin updates instead of turning into shortcode garbage.
Why generic blocks don’t cut it
Plugin dependency hell
Ten block plugins means ten sets of CSS, updates, and conflicts. One breaks, your whole layout breaks with it.
They look generic
Off-the-shelf blocks ignore your spacing, typography, and brand. You burn hours fighting defaults that were never built for you.
Performance overhead
Most block plugins load their entire library for one block. That’s 200KB of CSS for a single testimonial.
Shortcodes in disguise
Some “blocks” are shortcodes wearing a costume. Deactivate the plugin and your content collapses into [shortcode_garbage].
Editors give up
Too many options, unclear labels, no preview. Your content team gets frustrated and goes back to pasting from Word.
No guardrails
Users can enter anything: wrong image sizes, missing fields, broken layouts. Blocks without validation create messes you clean up later.
What I build into every block
Real Gutenberg blocks built the WordPress way. React in the editor, PHP on the front end, server-side rendering so Google reads them cleanly.
- Native WordPress block API: block.json, React, and PHP render
- InnerBlocks support for flexible content areas your team controls
- Real-time preview in the editor, no “Preview” button needed
- Responsive behavior built into every block by default
- Input validation and sensible defaults so layouts can’t break
- Zero external dependencies: no jQuery, no third-party libraries
- One plugin holding your entire block library, under 15KB per page
- Docs and team training so adoption sticks after handoff
Where you are → where you’ll be
How I build your blocks
Map content types
We catalog every layout your team creates. Blog posts, landing pages, product displays. If it’s a pattern, it becomes a block.
Design and prototype
I build interactive prototypes in the editor so your team tests with real content before any production code ships.
Build native
React for the editor, PHP for the front end, server-side rendering for SEO, tested across browsers and devices.
Ship and document
Your blocks deploy as one plugin. I write the docs, train the team, and refine the first round of feedback.
Stop fighting your editor. Start owning it.
Custom Gutenberg blocks built on the native API: lean, brand-matched, and made for the people who actually publish.
Build my custom blocks →