Branded URLs
Create reusable short links, customize the prefix, and change the destination from one place.
GT Link ManagerBranded Links for WordPress
One clean link. A destination you control.
Manage redirects, country rules, and click reports from WordPress.
Update a saved destination without replacing every branded link in your content. Keep your link library organized as your site grows.
Free and open source. No premium tier or required license key for the WordPress.org plugin.
Your Branded Link
your-site.example/go/offerDefault Destination
store.example/globalDefault route selected
Explore a country rule
Example destinations. Select a country to follow its route.
A Shorter Path to the Destination
GT Link Manager resolves redirects early in WordPress. It doesn’t need to build a full page to send a visitor to the next URL.
A Branded URL
Create a short path on your own domain. Use the default /go/ prefix, choose another prefix, or configure a prefix-free link.
An Indexed Match
The normal branded-link path uses an indexed slug lookup in a dedicated database table.
The Right Destination
A match sends the chosen redirect response and exits before theme templates render. Country rules can select a different destination.
Missing, inactive, and trashed branded short links return a real 404. WordPress still boots; this is an early redirect path, not a bypass of WordPress itself.
See Where Links Get Clicked
Advanced Analytics adds dated reports alongside the basic lifetime counter. Enable it when you want more context, then choose what to retain.
- Review daily or hourly trends, top links, and filtered periods.
- Use Clicked from to inspect referring pages and the links used there.
- Explore sources, countries, devices, browsers, and configured campaigns.
- Export CSV with the current date, category, link, and page filters.
Reports count eligible redirect requests, not unique visitors or conversions. A browser may send a full referring path, only an origin, or no referrer.
Collection and Retention Controls
Opt-in collectionNo visitor scripts or cookies
The Link Tools, Included
Redirects, organization, migration, and analytics are part of the free plugin.
Redirect Modes
Choose 301, 302, or 307. Use prefix-free paths and regex rules with capture groups for more involved routing.
Country Rules
Select per-country destinations using a trusted CDN or server header, with no external geolocation lookup.
An Organized Library
Use nested categories, tags, notes, search, filtering, Quick Edit, and bulk actions.
CSV Migration
Start with Pretty Links or LinkCentral presets, or map compatible CSV columns yourself. Review the preview before import.
Editor Integration
Find and insert managed links while writing, including rich text and the core Button block.
REST API and Hooks
Create and manage links through authenticated endpoints. Extend redirect behavior and connect your own workflows.
Link and Data Controls
Set rel attributes and noindex behavior. Deactivate, trash, restore, and export links when your setup changes.
Work Inside WordPress
Manage the library, edit a destination, or bring your existing links across.
Choose What You Measure
Basic counts and Advanced Analytics have independent settings. Both are optional.
Basic Click Counts
A running lifetime total for each link. It doesn’t keep a dated history or visitor details.
- Off by default.
- Totals appear in the link list and CSV export.
- Useful when you only need a simple count.
Advanced Analytics
Eligible clicks, trends, referring pages, and breakdowns, with separate retention for individual records and reports.
- Explicit opt-in before collection.
- No added visitor JavaScript, cookies, IP storage, or raw user-agent storage.
- Uses your WordPress timezone for reports.
Plan for the Boundaries
- Advanced Analytics currently supports single-site installations and needs working scheduled jobs for report maintenance.
- Country targeting needs a trusted CDN or server country header. Missing country data needs a suitable fallback.
- This plugin doesn’t build bio-link pages, automatically link keywords, or provide split testing and link rotation.
- Choose retention and privacy requirements for your site. Turning collection off stops new records; existing reports follow their retention policy.
Get GT Link Manager
FreeGPL-2.0-or-later
The full WordPress.org plugin. No premium tier, required account, or license key.
Requires WordPress 6.4+ and PHP 8.0+.
Make Your First Managed Link
Start small. Check your link structure before migrating a large library.
- 1
Install
Find GT Link Manager in Plugins → Add New, or download it from WordPress.org.
- 2
Create or Import
Choose your prefix. Add a link, or preview and map an existing CSV export.
- 3
Place and Check
Insert the branded link in your content and confirm it reaches the intended destination.
Deactivating keeps the stored records, but redirects need an active handler to work. Uninstall removes data only when you enable that option.
Go From Setup to Automation
Open the guide for the job you’re doing.
Before You Switch
Migration, analytics, and data ownership explained.
Is the entire plugin free?
Yes. The WordPress.org plugin includes its redirect modes, country rules, CSV tools, editor integration, REST API, and optional analytics. There is no premium tier or required license key.
Does it include an analytics dashboard?
Yes. Advanced Analytics provides dated reports, click trends, referring-page drilldowns, breakdowns, and CSV export. Collection stays off until you explicitly enable it; the basic lifetime counter is separate.
Can I move links from another plugin?
Yes. Pretty Links and LinkCentral have CSV presets. Other compatible exports can use manual column mapping. Review the preview, destination fields, and duplicate handling before importing.
Does country targeting use an external service?
No external geolocation lookup is required. It uses a country header supplied by a trusted CDN or server. Configure a fallback for unknown countries and make sure visitors cannot forge that header at your origin.
Will the reports tell me how many people bought?
No. Reports count eligible redirect requests, not unique people or confirmed conversions. Browsers may omit referrers, and filtering or paused collection can leave gaps.
What happens when I deactivate or uninstall?
Deactivation keeps the link records but stops this plugin from handling redirects. Uninstall deletes plugin data only when the Delete Data on Uninstall setting is enabled. Export a CSV before moving to another tool.
Put Your Links Under Your Control
Create a branded link, choose its destination, and keep the library in WordPress.
Free, open source, and ready for your first managed link.