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Portrait of Gaurav Tiwari

Gaurav Tiwari

Founder of Gatilab · Web & Content Developer · Entrepreneur

Professional Summary

Web and content developer with 18 years of building WordPress products, high-performance websites and content that ranks. I founded Gatilab in 2014 and have since served 850+ clients, from solo bloggers to government campaigns that reached 300 million people. I write the code, the content and the growth plan, then ship all three as one system.

My plugins and themes are used by 10,000+ businesses, and my writing spans 5,000+ articles across my own sites and client publications. A mathematics background shapes how I approach site architecture, SEO and performance: measure first, then build what the numbers support.

Clients served
850+
Projects delivered
2,000+
Client revenue influenced
$38M+
Search impressions earned
500M+
Articles published
5,000+
Direct affiliate earnings
$800K+
Businesses using my products
10,000+
Avg. yearly growth at Gatilab
104%

Professional Experience

Founder & CEO

2014–Present

Gatilab, marketing and web development agency · Full-time since 2018

  • Built Gatilab from a freelance practice into an independent agency serving 850+ clients, from solo bloggers to startups, enterprises and government departments.
  • Delivered 2,000+ projects across WordPress development, performance engineering, SEO, content strategy and conversion-focused marketing.
  • Grew agency revenue by an average of 104% a year since 2018 and influenced $38M+ in client revenue.
  • Led client platform builds that teams still run every day:
    • Ministry of Agriculture & Farmers Welfare: agriwelfare.gov.in, in daily use, including PM-Kisan publishing workflows the internal team updates on its own.
    • IAS Compass by Rau’s IAS: a publishing platform designed around the editors’ workflow, so they publish independently every day.
    • Anantam IAS: a complete publishing and learning system for a Delhi UPSC institute.
    • OnlyCUET: an online learning and test platform for CUET aspirants.
    • GeoVerse by Gaurav Tripathi: a publishing home for a widely followed geography educator.
    • CollegeDunia: editorial work for one of India’s largest college directories.
    • Rushu: a restrained, product-first luxury saree store the founder runs without a developer.
    • Hotel Shri Karni Niwas: a booking-focused site for an independent hotel in Udaipur.
    • Trippy Mania: travel booking and editorial content brought into one site.
    • Lokjan Today: a fast daily-news publishing system for an Uttarakhand newsroom.
    • OnlyLoudest: a technology publication built and grown until YouStable acquired it.
    • QuestionBlogging: a structured Q&A publication for blogging and creator tools.
    • GoogieHost: a product and content review followed by a full website and blog redesign.
    • PieSync: content marketing that continued through the HubSpot acquisition.
  • Built SaaS products and developer tools:
    • FastSupport: real-time live chat for any website on Cloudflare Workers, Durable Objects, D1 and R2: one script tag, a 3.5 KB Shadow DOM widget and one inbox for web, Telegram and WhatsApp replies.
    • Docanban: a Kanban web app for planning, writing, reviewing and publishing Markdown docs, with tags and comments.
    • GT Analytics: self-hosted, cookieless analytics on Cloudflare Workers with multi-site reporting, live visitors, events, conversions and attribution.
    • WP MCP: an open-source TypeScript MCP server that gives AI assistants controlled access to the WordPress REST API, with automatic discovery of plugin endpoints.
  • Write marketing and business plans for founders, covering positioning, ICP, pricing, channel mix, content calendars and 12-month roadmaps.

Writer, Plugin Author & Tool Builder

2011–Present

Independent publishing and open source · Blogging at gauravtiwari.org since 2008

  • Published 2,338+ articles on gauravtiwari.org and 5,000+ across my sites and client publications, covering WordPress, SEO, software, business and education.
  • Build WordPress plugins and themes used by 10,000+ businesses; Dynamic Month & Year into Posts alone runs on 8,000+ sites from WordPress.org.
  • Released GT Performance, a free commerce-safe caching plugin, on WordPress.org, and Stackless for WooCommerce, one plugin that replaces a stack of store add-ons.
  • Wrote 50+ free books and study guides on mathematics, academic writing, Indian history, international relations and online business.
  • Publish open-source AI agent skills for WordPress, Bricks Builder and GenerateBlocks on GitHub.

SEO Strategist & Revenue Architect

2017–Present

Performance marketing and affiliate partnerships

  • Earned 500M+ search impressions and 300+ first-page Google rankings with conversion-first SEO systems.
  • Generated $800K+ in direct affiliate earnings through partnerships with 90+ brands on AWIN, Impact, AppSumo and Amazon Associates.
  • Run end-to-end programs: technical SEO, on-page optimization, internal linking, schema, email marketing, distribution and reporting.

Systems Architect

2018–Present

Web infrastructure and performance engineering

  • Architect high-traffic WordPress stacks on Hostinger VPS managed with xCloud, using Nginx, OpenLiteSpeed, Redis, Cloudflare and BunnyCDN.
  • Hold production sites to sub-second load times, green Core Web Vitals and 90+ PageSpeed scores.
  • Build edge services on Cloudflare Workers, Durable Objects, D1 and R2, including a pull-through R2 asset CDN for WordPress.

Curriculum Designer & Platform Builder

2020–Present

Education platforms and EdTech

  • Build UPSC and CUET exam ecosystems: study tools, current-affairs workflows, practice questions and long-form learning systems.
  • Write Hindi-first and English learning material, including complete UPSC notes for Indian Polity, Sociology and Anthropology.

Graphic Designer & Social Media Manager

2016–2018

Ministry of Agriculture & Farmers Welfare, Government of India

  • Designed national campaign creative and social media programs that reached 300M+ people.
  • Covered the Soil Health Card Scheme, PM-Kisan, Rashtriya Gokul Mission, PMFBY, National Bamboo Mission, MIDH and Paramparagat Krishi Vikas Yojana.

Graphic & Web Designer, Social Media

2015–2016

Political campaign consulting · Bihar Assembly Elections 2015

  • Worked with Shri Sushil Kumar Modi, former Deputy Chief Minister of Bihar, on campaign design, web and social media.
  • Produced campaign creative that reached 1.6M people on social media.

Educational Content Creator & Editor

2014–2015

Merit Coaching Academy, Gorakhpur

  • Created and edited mathematics study material for competitive exam preparation.

Mathematics & Science Tutor

2013–2014

NDA and competitive exam coaching

  • Taught NDA and competitive exam aspirants alongside my degree and mentored 50+ students in calculus, algebra and exam strategy.

Freelance Content Writer & Designer

2009–2014

Kushinagar, Uttar Pradesh

  • Built websites and wrote content for local businesses while teaching myself web development, then moved into commercial WordPress projects in 2011.

Products & Publications

WordPress plugins
Stackless for WooCommerce, GT Performance, Core Forms, Core Approvals, Core Bookings, Core Support, Core Tables, GT Extensions for FluentCart, GT Page Blocks Builder, Functionalities, GT Link Manager, Site Agent, Alpha Chat, GT ACF Blocks, Formatting Extender, MailerHive, GT DeepSeek for AI, Dynamic Month & Year into Posts, Beautiful Recent Posts Widget. All plugins
WordPress themes
Osmium, Uranium, Hassium, Indium, Xenon, Bismuth, Palladium, Stackless and Writ. All themes
Books
50+ free titles, including Integral Equations, How to Write Mathematics, LaTeX for Students, Marketing Essentials for Bloggers, The Affiliate Bloggers System and a five-volume Modern India history series. All books
Templates
Notion Templates Library, with playbooks for blogging, SEO, freelancing and UPSC preparation. View library
Web tools
HTML to GenerateBlocks Converter · HTML to Etch Converter · Voice DNA Generator · LaTeX Equation Editor · 20+ free calculators and web utilities · Raycast extensions for WordPress and Cloudflare
Open source
Agent skills for WordPress, Bricks Builder, GenerateBlocks and Kadence · Design Slop and SEO Magic skills · GTDS and Core Forms design systems · Cloudflare R2 WordPress CDN · Blog Rankings · Inkscape Symbols Libraries (24,900+ symbols)
Owned platforms
gauravtiwari.org · Gatilab.com · OveReview · NCERT Guru · Technuter · PC-Tablet

Skills

WordPress
Custom themes and plugins · block themes and theme.json · Gutenberg block development · Full Site Editing · custom post types and taxonomies · WooCommerce · FluentCart · FluentCommunity · ACF Pro · Bricks Builder · GenerateBlocks Pro · GeneratePress · Kadence Blocks · Marketers Delight · REST API · WP-CLI · plugin licensing and updates · WordPress.org plugin releases · Elementor-to-blocks migrations
Development
PHP 8 · JavaScript (Astro, React, Next.js) · TypeScript · Alpine.js · HTML5 and semantic markup · modern CSS (Grid, container queries, color-mix) · Tailwind CSS · REST APIs and webhooks · MySQL · Composer and npm · PHPUnit · PHPStan · Git · GitHub Actions CI/CD · Raycast extensions
Performance & Infrastructure
Hostinger VPS · xCloud · RackNerd staging · Nginx · OpenLiteSpeed · Linux server administration · SSH hardening · page and Redis object caching · MariaDB and MySQL · Cloudflare (CDN, Workers, Durable Objects, D1, R2, KV, cache rules, WAF) · BunnyCDN · critical and unused CSS · image optimization · Perfmatters · Core Web Vitals · sub-second TTFB
SEO & AI Search
Technical SEO audits · on-page SEO · programmatic SEO · keyword research · topical maps · search-intent repackaging · content audits and refreshes · schema (JSON-LD) · entity optimization · internal linking · AI search and LLM citation (GEO) · Rank Math Pro · Google Search Console · GA4 · Ahrefs · Semrush · DataForSEO · IndexNow
Writing & Publishing
Long-form articles · tutorials · reviews and comparisons · ghostwriting · ebooks and whitepapers · founder thought leadership · technical documentation · textbooks and study notes · LaTeX typesetting · newsletters · editorial style guides and workflows
Marketing & Strategy
Affiliate programs (AWIN, Impact, AppSumo, Amazon Associates) · conversion copywriting · landing and sales pages · conversion rate optimization · A/B testing · email marketing (FluentCRM, MailerPress, ConvertKit, MailerLite, Mailchimp, ActiveCampaign) · newsletter growth and monetization · lead magnets · social media campaigns · Google Ads · business plans · go-to-market · positioning · pricing · ICP research · competitor analysis
Design
Graphic design · brand identity · UX and UI · design systems · social media creative · infographics and data visuals · typography · book and print layout · Figma · Sketch · Affinity Designer 2 · Affinity Photo 2 · Pixelmator Pro · Inkscape
AI & Automation
Claude API · Claude Code skills and subagents · Codex CLI · Cursor · MCP server development · agent skill authoring · RAG chatbots with vector search · WordPress AI Client providers · AI image generation pipelines · AI content pipelines · n8n
Mobile
Android and hybrid apps (Capacitor, Cordova) · progressive web apps · app UI design · App Store Optimization · Play Store publishing pipelines
Tools
VS Code · Cursor · Ghostty · iTerm2 · TablePlus · Sequel Ace · Fork · Local · WordPress Studio · ForkLift · CleanShot X · iA Writer · Obsidian · Things 3 · Raycast · 1Password

Education & Certifications

Degrees

  • M.Sc. MathematicsDDU Gorakhpur University
    2015
  • B.Sc. Mathematics, Physics, ChemistryDDU Gorakhpur UniversityGold Medalist
    2013
  • Intermediate, Physics, Chemistry, MathematicsUP BoardGold Medalist
    2009
  • High SchoolUP BoardGold Medalist
    2007

Certifications

  • Course in Computer Concepts
    2021
  • Diploma in Graphic DesignHighest grade
    2010
  • Course in Advanced SEO TechniquesHighest grade
    2009
  • Course in Introductory SEOHighest grade
    2008

Honors & Awards

  • INSPIRE-SHE ScholarshipGovernment of India, for the top 1% of state board science students
    2009–2014
  • AIEEE All India Rank 6,184Among 500,000+ candidates
    2009
  • Inter-school General Knowledge CompetitionWinner three years running
    2005–2007
  • First in class for seven consecutive yearsSecondary school through graduation
  • National Service Scheme (NSS)Volunteer

Additional Information

Civil services
Cleared UPSC Civil Services Prelims twice and appeared for Mains twice; cleared BPSC Mains and reached the interview round; reached the UPPSC interview round.
Languages
Hindi (native) · Bhojpuri (native) · English (fluent) · Sanskrit (reading)
Interests
Gaming, mostly FPS and battle royale games · Comics (Raj Comics, Marvel, DC) · Movies · Scribbling and drawing · Cricket · Chess · DIY projects

Selected Clients

Technology & SaaS
IBM · Adobe · HubSpot · Canva · Monday.com · FreshBooks · Acer · Asus · Airtel · PieSync (acquired by HubSpot)
Education
Rau’s IAS (IAS Compass) · Anantam IAS · OnlyCUET · CollegeDunia · GeoVerse · Merit Coaching Academy
Government & Institutions
Ministry of Agriculture & Farmers Welfare, Government of India · IATA · UC Riverside
Media & Publishing
Express.co.uk · OnlyLoudest · Lokjan Today · QuestionBlogging · DailyBlogging
Hosting
GoogieHost · YouStable
Hospitality & Lifestyle
Rushu · Hotel Shri Karni Niwas, Udaipur · Trippy Mania