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Good Ideas. Made Useful.

I build WordPress plugins, design thoughtful websites and write practical guides for people making things on the web. Tell the workbench what you're working on, and it'll point you to the tool, book or guide that fits.

Explore what I make Work with me

Gaurav TiwariFounder and CEO of Gatilab · WordPress Core Contributor

At a glance

Since 2008
building and writing on the web, since 2008
10,000+
websites run my WordPress plugins
2,000+
articles published on this site
850+
clients served so far
Core
contributor to WordPress itself

Everything I Make

Plugins for the parts of a website that need to do more than look good, themes for the work you do, books you can finish and resources you can keep.

Visit the shop

Latest From the Blog

Practical guides, tutorials and reviews for your next website or publishing project. Browse the latest articles or catch up with a recently updated guide.

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Let's Build It Properly.

Need a website, a custom plugin or help untangling an existing setup? I work across the code, design and content that make a site useful.

Tell me about your project Explore my work

A written scope, a fixed quote and a clear next step.

  • WordPress and plugin development

    Custom themes, plugins and publishing systems. Performance, accessibility and maintainability shape the build from the start.

    You leave with working code you own, documented and handed over.

  • Performance and technical SEO

    Find where the time goes, from the server response to page assets and third-party code, and what keeps pages out of search. Then fix the largest problem first.

    You leave with a ranked list of problems and the fixes applied.

  • Website and interface design

    Research the people, the problem and the constraints, then design a site around what your visitors came to do.

    You leave with a finished site your team can edit without calling a developer.

  1. ResearchUnderstand the people, the problem and the constraints.
  2. ScopeAgree on what done means, what it costs and who owns what.
  3. BuildPerformance, accessibility and maintainability guide the work.
  4. ExplainShow the reasoning and the tradeoffs, so you can run it.
[Gaurav] built [our] website from scratch. The CMS is simple enough that our non-technical team can manage everything without calling a developer.
Rahul Puri, Lead Faculty, Anantam IAS

In Their Words

Clients, readers and plugin users, quoted as they wrote it.

Built a robust content platform for us. Understood both technical architecture and UX aspects exceptionally well. The CMS is simple enough for our non-technical team.
Abhishek GuptaCEO, Rau's IAS
[Gaurav is] the best of both worlds: a marketer and designer with a sharp eye on conversion. [That was] exactly what we needed for our campaigns.
Eugene M. KeenFormer Product Marketing Manager, Konica Minolta
Understood our luxury positioning perfectly. The website feels premium and matches our brand. Customers tell us the site sold them before they walked in.
Shuchi KulshreshthaFounder, Rushu
[Gaurav] built [our] website from scratch. The CMS is simple enough that our non-technical team can manage everything without calling a developer.
Rahul PuriLead Faculty, Anantam IAS
I hired Gaurav for a digital marketing campaign. His work was [spot-on], and he delivered more than he promised.
Yarov RamaravEntrepreneur
I am so happy to have found Gaurav. His work is so detailed and just what I need. The way he works is very professional. He has a great eye for design and always helps me find the answer to a problem I'm having. I highly recommend him!
Vansh SahniVirtual Currency Consultant & Sales Specialist
Personal website reflects my teaching depth perfectly. Design nailed on the first attempt. Didn't need a single revision.
Gaurav TripathiGeography Faculty, Rau's IAS
[Gaurav is the] best [professional I've worked with] in my entire career, across planning, writing, designing, and marketing. He does it all and does it well.
Siddharth SharmaSEO & Content Marketer
The website looks beautiful, and guests found us through it. [Gaurav was] patient and always responsive to feedback.
SirjonOwner, Hotel Shri Karni Niwas
Awesome work. On-time delivery and top-notch design. We've worked together on multiple projects and the quality never dips.
Alex VennProject Manager
Understanding of content and design is impeccable. Problem-solving on the spot. A reliable partner for any web project.
Rajesh ChauhanFounder & CEO, YouStable
Reviews and deals are on point. Knows his stuff better than anyone in the WordPress space. My go-to resource.
Arun GovindamReader & WordPress User
[Dynamic Month & Year into Posts] definitely deserves five stars. Thanks for all your contributions. I requested a new feature, and Gaurav added it in the next release. I'm happy to use this lightweight and secure plugin.
mmediaWordPress Plugin User
Black-and-white portrait of Gaurav Tiwari with motion blur.
  • M.Sc. in MathematicsAfter a B.Sc. in Mathematics, Physics and Chemistry
  • WordPress Core ContributorPlugins on 10,000+ websites
  • Founder and CEO, GatilabEstablished in 2014

Hi, I'm Gaurav.

I'm a WordPress developer, publisher and educator. I started publishing in 2008, and today I lead Gatilab, build WordPress products and write practical guides for people building on the web.

I love planning, designing and researching new things. What gives me the biggest kick is taking that work far enough that someone else can use what I've created.

My background is in mathematics. I want to understand the assumptions, the relationships and the conditions under which an answer stops working before I choose a tool or write the first line of code.

Teaching is still part of the work, whether I'm explaining a technical decision to a client or writing a tutorial. That's the thread connecting the plugins, the books and the guides on this site.

My full story Resume

The Longer Story

Publishing, teaching, building. Each led to the next.

  1. 2008

    Started publishing

    A personal start on the web, followed by learning to build the websites behind the writing.

  2. 2013

    B.Sc. in Mathematics, Physics and Chemistry

    The training behind the habit of checking assumptions before choosing a method.

  3. 2013–2014

    Teaching mathematics

    At Merit Academy in Deoria, I taught mathematics for competitive exams. Explaining difficult ideas clearly became part of how I work.

  4. 2014

    Founded Gatilab

    A home for the connected work: WordPress development, content, search and digital strategy.

  5. 2015

    M.Sc. in Mathematics

    Finished the master's degree that still shapes how I approach a problem.

  6. 2016–2018

    Public-sector campaigns

    Digital campaigns for the Ministry of Agriculture & Farmers Welfare, Government of India, which reached more than 300 million people.

  7. 2018

    Gatilab, full time

    The agency became my full-time focus, with a team delivering client projects.

  8. Along the way

    WordPress Core Contributor

    Contributions to WordPress itself, alongside plugins now running on more than 10,000 websites.

  9. Today

    Building, writing, teaching

    Leading Gatilab, developing WordPress products and books, and sharing what helps publishers and independent builders do their work.

Keep the Useful Bits.

Find your next useful tool, rethink a website decision or follow an idea beyond the tutorial. My latest notes on WordPress, SEO and the web go out on Substack.

Read my Substack Ask the workbench