10 Best AI Writing Tools and Software for Content Marketers

I collaborate with brands, businesses, and bloggers to create engaging, conversion-first content.

At Gatilab, my team and I plan, research, and write articles designed to boost rankings and drive results. However, there are moments when the sheer volume of content needed can be overwhelming, often requiring hundreds of thousands of words.

In cases like these, producing unique content for every piece isn’t always necessary. Well-presented, generic content can work effectively if managed correctly. That’s when I recommend AI writing tools to my clients—saving both time and budget compared to hiring a large team of writers for bulk work.

AI writing tools have become increasingly popular with the rise of ChatGPT-4+ and other AI advancements.

These tools are becoming more refined and capable of analyzing writing styles and generating relevant content quickly. While they don’t capture the nuance and depth of human writing, they are incredibly useful for generating substantial content when needed.

That said, even the best AI tools can’t replace skilled writers. At Gatilab, we don’t rely on AI for our core content creation. We use these tools selectively—to enhance and optimize content when necessary—not to replace human creativity and expertise.

The result? A blend of efficiency and quality that serves both us and our clients well.

There are various AI writing tools available for different needs. I have already compared the writing assistants (Grammarly, ProWritingAid and Sapling) – which you can use to improve your writing style and grammar. Almost everyone uses such a writing assistant.

In this article, the focus is not on writing assistants but on content writing tools and software which are able to generate a huge chunk of content as per the instructions offered by you.

These possess the ability to create original content that is almost impossible to differentiate from human-written material.

They can even adapt existing writings to suit multilingual purposes and perform translations if needed.

I must reiterate that AI tools can’t actually replace experienced writers or copywriters. But, they can be highly efficient for making your content professional and more appealing. You can use them to review and audit grammar, auto-complete sentences, suggest better sentence outlines, and much more.

Most of the AI content generators mentioned in this article use the Generative Pre-Trained Transformer (GPT) technology by OpenAI, an AI & Machine Learning solution for natural languages that has gathered a portion of the content available on the internet and helps generate text when specific text phrases or sentences are provided as model content.

The Best AI Writing Tools

Let’s review my picks for the best AI writing tools to help you create high-quality content. All these tools are powered by GPT-3.5 & higher, ChatGPT API and Machine Learning.

ChatGPT

ChatGPT, built by OpenAI, is a top-tier language model that’s shaking up the AI writing game. It is, without a doubt, the best AI Writing tool right now.

Using the GPT-4 & GPT-4o architectures, ChatGPT generates text that sounds just like a human wrote it. Content creators, marketers, and businesses are finding it super useful for everything from writing emails and articles to creating content and offering customer support.

Key Features

1. Natural Language Generation: ChatGPT nails it when it comes to producing text that makes sense and fits the context perfectly.
2. Customizable Responses: You can tweak ChatGPT’s output by giving specific instructions or context, so the content matches what you need.
3. Multilingual Support: ChatGPT can handle multiple languages, making it a versatile tool for global communication.
4. Conversational Skills: Besides writing, ChatGPT can hold meaningful conversations, which is great for customer service and interactive apps.
5. Continuous Updates: OpenAI keeps updating the model based on user feedback and tech advancements, so it keeps getting better.

Applications

1. Content Creation: ChatGPT helps create high-quality content quickly, whether it’s blog posts, social media updates, or marketing copy.
2. Editing and Proofreading: It can polish your text, suggest improvements, and fix grammar mistakes.
3. Customer Support: By integrating ChatGPT into chatbots, businesses can provide instant and reliable customer support, improving user experience.
4. Educational Tools: ChatGPT can act as a tutor, explaining concepts, helping with essays, and even teaching new languages.
5. Creative Writing: It’s great for brainstorming story ideas, writing poetry, or any other creative writing project.

Benefits

• Efficiency: Saves time and effort in producing high-quality content.
• Scalability: Can handle large volumes of content creation and customer interactions at the same time.
• Cost-Effective: Provides a budget-friendly solution for businesses needing lots of written material or 24/7 customer support.
• Innovation: Sparks creativity and innovation by providing fresh ideas and perspectives.

ChatGPT is powerful but not perfect. It might generate text that sounds right but is actually wrong or doesn’t make sense. Always review and verify the content it produces. Also, the model can sometimes reflect biases from its training data, so keep an eye on fairness and objectivity.

ChatGPT is free to try and can be upgraded to premium for $20 per month. Although the price may be a bit high, it is totally worth paying for.

Notion AI

Notion AI is an innovative extension of the popular productivity tool, Notion. It integrates advanced AI capabilities to assist users in drafting, editing, and managing content. Whether you’re a student, a professional, or a content creator, Notion AI helps streamline your writing process, making it faster and more efficient.

Key Features

1. Smart Writing Assistance: Notion AI can help you write content from scratch, suggest improvements, and refine your text to enhance clarity and coherence as an AI-writing tool.
2. Task Automation: Automate repetitive writing tasks, like summarizing long documents, generating to-do lists, or creating meeting notes.
3. Content Generation: Generate high-quality content for blogs, articles, emails, and more with minimal input.
4. Research and Insights: Quickly gather information and insights on various topics to enhance your writing.
5. Multilingual Capabilities: Notion AI supports multiple languages, making it useful for global teams and projects.

Applications

1. Content Creation: Notion AI helps you draft blog posts, social media updates, marketing materials, and more, quickly and efficiently.
2. Note-Taking and Organization: Improve your note-taking with smart suggestions, automatic summaries, and better organization of your thoughts and ideas.
3. Meeting and Project Management: Use Notion AI to generate meeting agendas, project plans, and status updates, keeping everyone on the same page.
4. Academic Assistance: Students can benefit from Notion AI’s ability to help draft essays, create study notes, and summarize research papers.
5. Creative Projects: Notion AI aids in brainstorming ideas, outlining creative projects, and providing inspiration for writing.

Benefits

• Efficiency: Speeds up the writing process, helping you create content faster.
• Productivity: Boosts productivity by automating repetitive tasks and providing smart suggestions.
• Collaboration: Enhances collaboration by making it easier to share and organize content within teams.
• Cost-Effective: Offers a budget-friendly solution for individuals and teams looking to improve their writing and productivity.

Again, note that Notion AI is powerful, but it’s not perfect. It may sometimes produce text that requires further editing or fact-checking.

You should always review and verify the content generated. Additionally, while Notion AI supports multiple languages, its performance may vary depending on the complexity and context of the text.

Notion AI is an add-on to Notion and is charged at $8/mo.

Katteb

Katteb is an AI copywriting tool that allows you to create high-quality, accurate, and relevant content within seconds. Its AI has been appropriately trained on high-performing copies from leading brands. Thus, it knows exactly what drives conversions and how to produce engaging content that resonates with your audience.

As a marketer, you can use Katteb to automate your copywriting and get more time to focus on other aspects of your business.

If you’re with an agency, you can use Katteb’s robust set of tools to draft ad campaigns, emails, and website content to quickly turn projects around for clients. It also comes with efficient tools to help e-commerce brands make their business look amazing.

It will help you grow your customer base and make more sales using everything from Google and Facebook ads and Ai-written product descriptions.

Katteb is available as a one-time purchase of $39.

WordHero

WordHero is a powerful AI writing tool that helps you produce professional blog articles, ads, emails, social media captions, product/SEO descriptions, sales copy, and much more in just clicks.

WordHero comes with a massive suite of over 50 writing tools, with new ones being added regularly. You can also use this tool for marketing, startup, content ideas, and even song lyrics and poetry.

Many users consider it a good alternative to other popular tools such as Jasper. It is certainly a worthy addition to the AI writing software in your toolkit. It is available as a one-time purchase of $89. It is ideal for bloggers and can be considered one of the best AI blog writing tools out there.

LeadScripts+

LeadScripts is an effective AI copywriting tool that combines powerful AI with a proven copy strategy framework. It has proven frameworks to generate the content required for emails, sales letters, funnels, and more.

Most importantly, LeadScripts doesn’t require you to deal with long forms, brain freezes, and so on.

You just need to enter a few details about your service or product; LeadScripts will generate a unique marketing copy for your emails, ads, and pages seamlessly.

Thus, you can be assured that you are following a proven strategy and save yourself from the hassle of writing from scratch repeatedly.

AISEO.ai

AISEO.ai is a powerful writing assistant that can create, optimize, and rewrite content or blog posts for you with great speed and almost ten times more efficiency. It allows you to generate an SEO-optimized blog post with just a few clicks of your mouse.

With the help of the long-form assistant, you can generate a paragraph with just one click, thus speeding up your workflow greatly.

AISEO.ai’s writing assistant also enhances your blog’s readability with a click according to the Hemingway style. It allows you to improve, rewrite, optimize, and summarize your blog posts – all in one place.

It comes with numerous copywriting templates and allows you to create unlimited custom templates.

Frase

Frase is a powerful and easy-to-use SEO productivity AI tool that helps you optimize content for Google. Simply plug in your target keyword phrases, tap into your writers’ expertise, and get the perfect recipe for optimization that pushes your content to the top of search results.

Frase offers 2 plans:

• Basic Plan – For individuals just getting started with SEO and content optimization, 30 document credits and one user seat a month.
• Team Plan – For SEO or content marketing teams that need more advanced features, unlimited document credits, three user seats a month and $25 for extra seats.

Earlier they also used to offer a Free Forever plan with one user seat, and 5 Frase Content documents credits per month.

SimilarContent Pro

If you fail to use the best keywords when writing your “SEO copy”, then it’ll end up being irrelevant to your audience and old news to search engines.

By using SimilarContent, you can find the best keywords to use for your content by analyzing what users have been searching for and what your rivals are using. It puts forth the choicest keywords that will prove the most beneficial to you.

Thus, you can produce engaging content that works well for both search engines and your audience.

Using a special content scoring solution, SimilarContent Pro rates your content against the top ten results that turn up when you perform a Google search for certain keywords. Its Google Rank Predictor tool lets you know how Google could see your content before publishing it.

You can use its readability checker tool to improve your site’s SEO and its content rewriter tool to rewrite your content in more than 40 languages.

SimilarContent Pro is available for a one-time purchase of $79.

ContentForge

ContentForge is an AI-powered copywriting assistant that aims to make copywriting fast, smart, and easy by allowing you to write, edit, and manage content efficiently. It lets you generate content for blog posts, ads, products, and more than 21 other use cases.

Moreover, you can conveniently organize all your content within the different available Tools, edit everything that gets generated, and add them to your favorites.

You can write long-form content using Documents with AI support. ContentForge helps you write everything from blog posts to books. If you’ve found your copywriting work difficult and time-consuming, look no further than this amazing tool!

I have used ContentForge for months now and I can say it has the best interface out there. At once, it was of the best AI tools for content writing but lately the innovations seem to have slowed.

Blogely

Blogely helps you write high-quality original content in any language and publish it to WordPress and other blogging platforms easily and quickly.

Designed as an alternative to Upwork and Contently, Blogely helps you increase traffic by optimizing written content for SEO without any prior technical knowledge.

It seamlessly simulates the vintage writing experience by having your notepad on one side and research materials on the other. Moreover, you’ll stay in the app for your entire workflow.

Blogely is an excellent resource for content teams, bloggers, and online creators who’re hoping to produce quality content that generates traffic. It is available as a one-time purchase of $79.

Texta.ai

Texta.ai is one of the best article generators available in the market. Available in eighteen languages, it helps you automatically generate articles for your social media pages, blog, website, SEO, ads, and much more.

As surprising as it may seem, it can generate each article within five seconds! Its automated content generation technology outperforms traditional copywriters by up to 400% and helps you save up to 90% of content creation costs.

The development team behind Texta.ai aims to produce high-quality, SEO-optimized original content that ranks on the first page of Google. They acknowledge how frustrating the process of copywriting for your client or business can be.

Whether you are a copywriter, marketer, business owner, or blogger, you can produce engaging copies within seconds using Texta.ai.

It is a great way to enhance your content strategy and leave a good impression on your clients and users.

Texta.ai is available as a one-time purchase of $69.

Conclusion

In the modern digital age, technology has been expanding beyond places that were hard to comprehend previously. AI writing tools have truly been taking the human skill of writing to a whole new level of quality and excellence. All the tools listed in this article use state-of-the-art technology to improve your text.

Some of them are better for bloggers and writers, whereas others focus more on marketers and so on. I recommend you choose a good one based on your needs and produce error-free and polished content.

Please note that all the products listed above are paid for a perfect reason – you have to pay for quality products. If you are looking for the best free AI writing tools, I can suggest you some:

1. ChatGPT: OpenAI’s own ChatGPT allows you to create content based on your input and interacts with you to improve your content further. There is one problem though, you will have to learn how to use it perfectly and how to use the proper ChatGPT prompts. If you know these, you are good to go.
2. Bing: New Bing, which is powered by OpenAI, can be used to browse the internet, summarize pages and even create new content by using the same prompts as the ChatGPT. It’s ideal if you are looking to create shorter content outlines and then want to expand that content on your own.
3. Notion AI: Notion AI is free to some extent and can be used to create emails, copies, blog posts, summarize notion pages and much more.
4. Bard: Google’s Bard is a new AI-based answering tool that offers high-quality information summarized for your needs. You can use it to create new articles, research the internet and do more.

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