Using the Machine Learning to Gain Business Advantage

What does it mean?

As human, we make decisions, analyze outputs and understand the consequences of the decisions taken. Based upon the consequences and outputs, we learn and understand things. Human learning model has always been the results of trial-and-errors conceptualized by our ancestors. We use our experience and theirs in everything we do. From taking the first step as a child to building industries – we have learned all over historical experiences. Machine learning is entirely different concept. Machines, here mostly the computers and robots (artificial intelligence), take inputs, predict outputs and then make decisions. Upon the set of decisions made in past and over the unified system of similar set of experience, machines understand the consequences of the decisions taken – and then again repeat the process until perfect results are achieved.

Machines, as said AI’s, are rapidly affecting human decisions in every sector of society – especially the decision making in businesses. Top companies are more relied upon the computed decisions than the humane ones. After all, who bothers much about human mind after all?

In pre-computer era, smart people studied each others’ experiences and tried to predict everyone’s actions. People did this to achieve and gain any advantages possible. In the world of business and commerce, such kind of information is deemed as solid gold. Today, the machines have taken the responsibility to mine the solid. If it is not enough, I have plenty more reasons why any business, online or offline, should use the machine learning to gain business advantage.

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Machines can predict the movement and shift of people’s wants and needs

Predicting the consumer pattern can make millions for businesses. Since machine learning is something you pre-program, you don’t need to track it every now and then. Machine learning will provide data after it has gathered substantial amounts of it and shows it in the most comprehensible way.

When machine learning presents its predictions and calculations, even the future becomes surprisingly easy to tell. Traders, sellers, resellers, even owners and their rival companies can determine each other’s moves. This makes the information wars a very dangerous, yet a very rewarding, battle to win. Getting an edge over your opponent just requires that you dig for better information.

Machine learning identifies anomalies very fast

One of the best things about technology is that it can observe mistakes immediately, a thing humans have trouble with. When you have a pattern that does not work, it will not let the system dedicate any space and memory to that particular pattern. This is true for any kind of machine-based data gathering. When the system does not recognize an entry in the data collected, it disregards it or sorts it out. Depending on the system’s settings, you can either save the unrelated information or throw it away to save space and time.

What this offers is the ability to gather much information in a short amount of time and sort them accordingly. This makes hiring Machine Learning engineers a very important part of the industry. As you seek out all possible solutions, only the feasible ones remain on display after the machine scrutinizes the data.

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Machine learning allows humans to focus on higher-value activities

Machine learning frees up humans from annoying, repetitive tasks. Machine learning allows humans to focus on higher-value activities. Software testing is a strong example where machine learning provides value. For decades, software testers have struggled to build more automation due to the time wasted maintaining existing tests. Automated tests constantly break and need to be fixed anytime there’s a UI change. Thanks to the advances in machine learning, tests self-heal and help speed up releases.

Machine learning saves money

ML saves huge amounts of money. Think of it this way: instead of hiring more people to work on your data, you can set up software that learns. As it learns, it gains the ability to tackle and make decisions based on your preferences. Much like a human, it will soon be able to make the same choices without making the same mistakes.

This makes machine learning very efficient in marketing. Marketing involves money. The larger the amount of money involved, the higher the stakes. You cannot risk that. One must make certain decisions that are sure to make the company flourish. When you try to ask the experts you’ll see how machine learning can maximize trading to its full potential – all without much effort but with much efficiency.

Gaurav Tiwari

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