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Gaurav Tiwari seated in an armchair in a dark studio

Hi, I’m Gaurav. I Build for the Web.

WordPress Developer · Publisher · Gatilab Founder

I’m a WordPress developer, publisher, educator, and the founder and CEO of Gatilab. I’ve published online since 2008 and built WordPress software since 2009, starting from Kushinagar in Uttar Pradesh, India. Today I build plugins, themes and books, and help brands and businesses grow their online presence without spending a fortune.

Let’s talk See what I make
  • 18 years on the web
  • 10,000+ businesses use my products
  • 2,000+ articles
  • 850+ clients

A Little About Me

I work where the website, the content, the search strategy and the tools meet. Most teams treat those as separate jobs. I’ve spent 18 years learning they’re one system, and that a fix in one place often moves the problem somewhere else.

My background is mathematics. I hold a master’s degree in it, and the habit stuck: before I pick a tool or write a line of code, I want to know what we’re assuming and when the answer stops working.

Teaching is still part of the work. I started tutoring younger students at 12, taught mathematics to competitive-exam aspirants in college, and now write books and tutorials the same way: one idea at a time, with the reasoning shown.

This is my personal site, where I publish my writing, books and products. Gatilab is the agency I founded in 2014 and still lead, where my team and I deliver client projects. If you’re deciding whom to contact, I’ve explained how my independent work and Gatilab fit together.

What I Do Now

The code, the content and the decisions that connect them. Most projects need more than one of these at once.

Build for WordPress

Custom themes, plugins and publishing systems that load fast and stay maintainable. Performance and accessibility shape the build from the first commit.

Make Content Useful

Content strategy, technical SEO and internal linking that help the right people find an answer, act on it and come back.

Grow the Business Online

Conversion work, affiliate systems, newsletters and the analytics behind them, sized to what the business can actually afford.

Teach What I Learn

Tutorials, books and study material written the way I used to teach: one idea at a time, with the reasoning shown.

See how I can help

The Work in Numbers

Counted across my own sites and client work. The ones I can stand behind.

18+
years building and publishing on the web
850+
clients, from solo bloggers to public-sector campaigns
10,000+
businesses use my products
2,000+
articles on this site, and 5,000+ across client sites
500M+
search impressions earned
$38M+
in client revenue influenced
300M+
people reached by public-sector campaigns
104%
average year-over-year revenue growth at Gatilab since 2018

How I Think

Mathematics shapes how I approach a problem. I want to understand the assumptions, the relationships and the conditions under which an answer stops working. That habit follows me into code, content and business.

  1. 01

    Question the Assumptions

    Before choosing a tool, get clear about the problem. What do we know? What are we assuming? A precise question is often more useful than another feature.

  2. 02

    Look at the Relationships

    A website’s speed, content and usability affect each other. Improving one part while ignoring the others can move the problem somewhere else.

  3. 03

    Test the Explanation

    An idea should hold up against what happens. Measure the result, look for the case that breaks it and revise the explanation when the evidence changes.

  4. 04

    Make It Understandable

    The explanation is part of the solution. If someone can’t understand a decision or use what I’ve built, there’s still work to do.

How I'd approach your problem. Pick a starting point:

Find Where the Time Goes

  1. Ask

    Which page feels slow, for whom, and when does it happen?

  2. Inspect

    Look at the server response, page assets and third-party code. Find the part causing the wait.

  3. Act

    Fix the largest bottleneck, measure again and check that the improvement holds.

The aim is a useful answer whose reasoning you can follow.

What I Believe

Technology should make someone’s work easier. That’s the point, and everything below follows from it.

Usefulness Comes First

A fast website, an accessible interface, an article that answers the question. The work earns its place by helping someone.

You Should Own It

Open formats, exportable data and documented systems. You should be able to run the work without depending on me.

Show the Evidence

Speed, usability and working software give a claim something to stand on. I care about what holds up when you use it.

Clarity Is Part of the Job

A tutorial should respect the learner. A product should make its next step clear. Understanding belongs in the finished work.

Think Beyond the Launch

Content should stay useful. Software should stay maintainable. Today’s shortcut has a cost if somebody has to untangle it later.

Keep Judgment Human

I use AI agents every day to automate the copying, checking and sorting. Strategy, editorial taste and accountability stay with a person.

Things I’ve Made

Most of these started as fixes for my own sites. Today that’s 19 WordPress plugins, 8 themes, 51 books and a growing Notion template library.

WordPress Plugins

All plugins

WordPress Themes

Compare all themes

Books

All 51 books
Notion Templates LibraryNotion templates with the playbooks built in, from blogging and SEO to freelancing and UPSC prep. $39 a year covers every template in the library, including new ones as they… Browse the library

How I Work

Understand the problem. Make the decisions clear. Build carefully.

  1. 1

    Research, Plan and Design

    Understand the people, the problem and the constraints. I work through the research, planning and design before choosing what to build.

  2. 2

    Agree on What Done Means

    A written scope, a fixed quote and clear ownership. You should know what we’re solving, what it costs and how we’ll judge the result.

  3. 3

    Build and Check

    Performance, accessibility and maintainability guide the implementation. The result needs to work for the person using it.

  4. 4

    Explain the Decisions

    Show the reasoning, name the tradeoffs and make the system understandable. The person running it needs more than a finished page.

The Longer Story

Publishing, teaching, building. Each led to the next.

  1. 2004

    Teaching at 12

    I started tutoring younger students. It was my first lesson in explaining an idea until it actually lands.

  2. 2008

    Started Publishing

    A personal start on the web, and the first version of this site.

  3. 2009

    Learned to Build

    Formal training in web development and graphic design, and my first WordPress builds.

  4. 2011

    First Client Projects

    Commercial websites for local businesses in Kushinagar, and gauravtiwari.org as a proper home.

  5. 2013

    Teaching Mathematics

    While studying, I taught mathematics to students preparing for NDA and other competitive exams.

  6. 2014

    Founded Gatilab

    A home for the connected work: WordPress development, content, search and digital strategy.

  7. 2015

    M.Sc. in Mathematics

    Finished the master’s degree that still shapes how I approach a problem.

  8. 2016–2018

    Public-Sector Campaigns

    Digital campaigns for the Ministry of Agriculture & Farmers Welfare, Government of India, which reached more than 300 million people.

  9. 2018

    Gatilab, Full Time

    The agency became my full-time focus, with a team delivering client projects.

  10. 2020

    Education Platforms

    Websites, content systems and study tools for UPSC and CUET education brands.

  11. 2026

    Products of My Own

    19 WordPress plugins, 8 themes including Palladium for FluentCart, 51 books and a Notion template library.

  12. Today

    Building, Writing, Teaching

    Leading Gatilab, shipping products and writing the guides I wish I’d had when I started.

Read my full resume

What I Use Every Day

I’m particular about tools. Everything below earns its place by being fast and reliable.

  • Three MacsA 16-inch MacBook Pro, a Mac mini and a MacBook Air, sharing one 4K monitor.
  • AI-assisted buildingClaude Code and Codex inside Zed, Sublime Text or T3 Code. Every repo ends up on GitHub.
  • Writing toolsTypora for drafts, Craft for client documents, Bear and Obsidian for notes, Raycast to proofread.
  • A small, fast stackA Hostinger VPS through xCloud, Cloudflare at the edge, my own GT Performance for caching and Rybbit for analytics.
Open my toolbox

A Few Useful Answers

The questions people ask before they get in touch. Not covered here? Ask me directly.

Ask a question
Who is Gaurav Tiwari?

Gaurav Tiwari is a WordPress developer, publisher, educator, and the founder and CEO of Gatilab. He has published online since 2008 and built WordPress software since 2009. He builds fast websites, WordPress plugins and themes, content systems and books for founders, agencies, education brands and publishers.

What does Gaurav Tiwari do?

Gaurav works across WordPress development, technical SEO, AI search optimization, performance engineering, content strategy, copywriting, plugin and theme development, digital strategy, email marketing and automation.

Where is Gaurav Tiwari based?

Kushinagar, Uttar Pradesh, India. He works with clients around the world, remotely.

What is Gatilab?

Gatilab is the agency Gaurav founded in 2014 and leads as Founder and CEO. His independent writing, products and consulting live under his own name; Gatilab is where he and his team deliver client projects.

Can I hire Gaurav Tiwari?

Yes. Gaurav takes fixed-scope projects for digital strategy, WordPress builds, speed optimization, plugin fixes, migrations and audits. Several clients also work with him through monthly retainers. See services or get in touch.

What products has Gaurav built?

19 WordPress plugins, including Core Forms, GT Performance, Site Agent and GT Link Manager; 8 WordPress themes, including Palladium for FluentCart; 51 books across mathematics, writing, study skills, history and international relations; and a Notion Templates Library. See them all.

What topics does gauravtiwari.org cover?

WordPress, SEO and AI search, software, blogging, affiliate systems, performance, education, tools, tutorials and deals, written for developers, bloggers, freelancers, marketers, students and solo builders.

Are you the paranormal investigator Gaurav Tiwari?

No. I am the WordPress developer, publisher, educator, and founder and CEO of Gatilab. The late paranormal investigator was a different person with the same name.

Let’s Build Something Useful.

Have a website, a product or a publishing problem in mind? Send me the messy version.

Let’s talk Explore services

A written scope, a fixed quote and a clear next step.