Stop Losing Revenue to a Leaky Funnel
You’re paying for traffic. SEO works, ads run, visitors land. But conversions stay flat. A 2% conversion rate means 98 of every 100 visitors leave without doing anything, and that’s not a traffic problem. I run data-driven CRO that fixes what happens after the click.
Why your traffic isn’t converting
Feature-led headlines
Your hero talks about features instead of the outcome the visitor came for, so it doesn’t grab anyone in the first three seconds.
Buried CTAs
The call to action hides below the fold or gets lost in visual noise. People can’t click what they can’t find.
Bloated forms
You’re asking for 12 fields when 3 would do. Every extra field is another reason to abandon.
Mobile as an afterthought
Most traffic is mobile, but the mobile experience was clearly built second. That’s where the revenue leaks.
No trust at the decision point
No reviews, guarantees, or proof exactly where the visitor decides to buy or bounce.
Speed killing the sale
Slow pages lose visitors before the offer ever loads. Conversions die before they start.
What I optimize
Every touchpoint between the first click and the final conversion, tested instead of guessed.
- Hero, value proposition, and landing page rewrites
- CTA placement, copy, and contrast tuned for clicks
- Form and checkout flow stripped to the fields that matter
- Mobile-first experience fixes where revenue leaks most
- Trust signals placed at the exact decision points
- Page speed work so the offer loads before they leave
- A/B tests with proper sample sizes, not hunches
- A prioritized roadmap ranked by impact and effort
What changes after
How I run CRO
Audit
I review analytics, heatmaps, and your funnel to find exactly where visitors drop off.
Hypothesize
Each fix gets a hypothesis tied to a metric, so we test ideas worth testing, not random tweaks.
Test
A/B experiments with proper sample sizes, run long enough to reach real significance.
Scale winners
Winning variants ship, losers get binned, and we move to the next highest-impact test.
Turn the traffic you already have into revenue
Doubling conversion rate is often cheaper than doubling traffic. I find where visitors hesitate and drop, then test fixes so more of the same traffic turns into leads and sales, backed by data, not opinions.
🔎Research and diagnosis
- Funnel and drop-off analysis
- Heatmaps and session recordings
- Form and checkout friction audit
- User and survey insights
🧪Testing and experiments
- A/B and multivariate tests
- Hypotheses ranked by impact
- Statistically valid results
- Landing page and CTA tests
🛒Checkout and lead flow
- Checkout and cart optimization
- Form and signup simplification
- Trust, proof, and urgency elements
- Mobile conversion fixes
📈Measure and compound
- Clear win and loss reporting
- Rolling out proven changes
- Ongoing test roadmap
- Revenue-per-visitor tracking
Conversion rate optimization questions, answered
What is conversion rate optimization?
CRO is the practice of increasing the share of visitors who take the action you want, buying, signing up, or enquiring, by removing friction and testing improvements. It grows revenue from your existing traffic, so you’re not paying for more visitors to get more results.
How do you decide what to test?
With data, not guesses. I combine funnel analytics, heatmaps, session recordings, and user feedback to find where people hesitate and drop, then prioritize tests by likely impact and effort. Every test starts from a real problem, not a hunch.
What can be optimized?
Landing pages, product and pricing pages, checkout and cart flows, signup and lead forms, CTAs, trust signals, and mobile experience. Anywhere visitors decide whether to continue is a candidate. Checkout and forms usually hide the biggest, fastest wins.
How much can CRO improve my conversion rate?
It varies by starting point, but moving from a weak baseline to a solid one often means meaningful percentage gains that compound across all your traffic. Even a small lift on high-traffic pages can outweigh months of extra SEO or ad spend.
Do I need a lot of traffic for CRO?
Enough to reach statistical significance in a reasonable time. High-traffic pages can be A/B tested cleanly; low-traffic sites benefit more from research-led fixes and best-practice changes than from formal split tests. I match the method to your traffic.
How long does CRO take to show results?
Research and quick wins can land in the first few weeks. Formal A/B tests need enough traffic to reach significance, often 2 to 4 weeks each. CRO works best as an ongoing program where wins stack up over time rather than a one-time fix.
Turn more of your traffic into revenue
Get a CRO audit that pinpoints where you’re leaking conversions and a tested plan to fix it.
Get a CRO audit →