Conversion Optimization

Conversion rate optimization for traffic you already pay for.

I find where visitors hesitate and drop, then test fixes until more of the same traffic turns into leads and sales. Every change ships as a measured experiment, so you know what worked instead of hoping.

Order the auditSee what’s included

$38M+ in client revenue influenced by pages I built and fixed

Replies within 24 hours, usually the same day

What you are buying

From ₹30,000Starting price, GST included
From $369In dollars

Work delivered for, or alongside, teams at:

  • IBM
  • Adobe
  • HubSpot
  • Canva
  • monday.com
  • IATA
  • FreshBooks
  • Acer
  • ASUS
  • Airtel
  • BYJU’S
  • AppSumo
  • StellarWP
  • Copyleaks
  • Depositphotos
  • accessiBe

What it costs

A monthly program, not a one-time opinion.

CRO compounds: each month’s wins stack on the last. The program covers research, testing, and implementation, so fixes get shipped, not just recommended.

CRO program
From ₹30,000 From $369per month
  • Funnel, heatmap, and session-recording analysis
  • A test backlog ranked by expected impact and effort
  • A/B tests with proper sample sizes, run to significance
  • Copy, form, and checkout fixes implemented, not just suggested
  • Mobile-first attention, because that’s where revenue leaks most
  • Monthly report: wins shipped, losses binned, next tests queued
Start the CRO program

Low-traffic site? I’ll say so upfront and run research-led fixes instead of fake A/B tests.

All prices include GST.

How this runs

You will know the price and the plan before I touch anything.

1

Diagnose

Analytics, heatmaps, and session recordings show exactly where people stall and leave. I watch real sessions rather than argue from taste.

You leave with: a ranked map of your funnel leaks.

2

Hypothesize

Every proposed fix gets a hypothesis tied to a metric and a reason grounded in the research. Random tweaks don’t make the backlog.

You leave with: a test backlog ranked by impact.

3

Test

Experiments run with proper sample sizes for as long as significance demands. No calling winners early because the graph looks nice on day three.

You leave with: results you can trust.

4

Ship

Winners roll out to all traffic, losers get documented so nobody retests them next year, and the next experiment starts.

You leave with: permanent gains, compounding monthly.

A note from me

How I run CRO

The first thing I check isn’t your headline, it’s your forms and checkout. That’s where the money leaks fastest, and it’s usually the least glamorous fix on the list.

I refuse to call a test early. A “winner” declared at day three is how teams end up shipping changes that quietly lose money for a year.

And because I build sites myself, the fixes don’t die in a recommendations doc. I implement them, on your stack, and measure the same funnel afterward.

— Gaurav

Before you write in

This isn’t for every site.

Worth starting

  • You have steady traffic from SEO or ads and conversions that don’t match it.
  • You sell or capture leads online, and each conversion has a real value.
  • You can approve changes to live pages within days, not committees.
  • You’ve argued about the homepage internally and want data to settle it.
  • You want fixes implemented on your stack, not a PDF of suggestions.

Look elsewhere

  • Your budget for this is under ₹25,000 a month. Start with a one-time landing page rebuild instead.
  • Your site gets under a few thousand visits a month. Formal A/B tests won’t reach significance; you need traffic first.
  • You want a visual redesign for its own sake. That’s a design project, not CRO.
  • Nothing on the site can be changed without three layers of sign-off.
  • You expect a guaranteed conversion lift by a date. Testing finds truths, not promises.

If you want to:

  • Earn more per visitor without buying more traffic
  • Fix checkout drop-off where the fastest wins hide
  • Decide with data instead of redesigning on taste
Start the CRO program

Common questions

Not answered here? Ask directly and you will hear back within 24 hours.

The program starts at ₹30,000 per month, and the price includes GST. That covers research, the test backlog, running experiments, and implementing the fixes on your site. Larger sites with more test velocity are quoted above the floor.

I won’t promise a number, and you should distrust anyone who does before seeing your data. What I can say: most funnels I open have obvious leaks in forms, checkout, and mobile, and even small lifts there compound across all your traffic every month afterward.

A/B testing needs enough conversions to reach significance in a reasonable window, roughly a few hundred a month per tested page. Below that, I switch to research-led fixes: session recordings, form analytics, and proven patterns. I’ll tell you which mode fits before you commit.

Because one round of fixes captures a fraction of the value. Each test answers a question the last one raised, and the wins stack. That said, if you only want the diagnosis, say so, and I’ll scope a single audit month with the backlog as the deliverable.

I do, on your existing stack, whether that’s WordPress, WooCommerce, or a custom build. If you have a dev team that owns deployments, every fix ships as a ticket they can execute instead.

Adjacent services

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Gaurav Tiwari

About me

So, who’s writing your content?

2,000+ articles published under my own byline, and 5,000+ more elsewhere.

Content clients hire the writer, not an agency content mill.

I was a teacher before I was a developer. I taught mathematics to competitive-exam students, which is why I explain hard things plainly instead of hiding behind jargon.

What I am actually good at is the join: technical SEO, fast front-ends, and content treated as one system instead of three vendors blaming each other.

  • 2,000+ articles under my own byline
  • 500M+ lifetime search impressions
  • 5,000+ articles published elsewhere
  • Editorial systems that outlive the engagement
  • $38M+ client revenue influenced
  • 850+ clients since 2008
More about meSee the full track record

Tell me where they drop off.

Share your site and the point in the funnel that worries you. I’ll reply with what I’d measure first and whether your traffic supports formal testing.

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Replies within 24 hours, usually the same day