A Newsletter People Actually Open
Most businesses sign up for Mailchimp, blast the default template, hit a 12% open rate, and decide email doesn’t work. It works. The foundation was just wrong from day one. I set up newsletter infrastructure from scratch: platform, templates, automation, opt-ins, and the SPF, DKIM, and DMARC records that keep you out of spam.
Why your newsletter never took off
Wrong platform
You picked the cheapest tool instead of the right one, so now you’re fighting your own email software on every send.
No automation
Every email is manual. No welcome sequence, no segments, no triggers. That’s busywork standing in for a system.
Landing in spam
No SPF, no DKIM, no DMARC. Your emails drop into the promotions tab or spam folder and nobody tells you.
Default template
The generic Mailchimp layout screams mass blast. It reads as spam before the subject line even lands.
Weak opt-ins
One buried signup box in the footer. No lead magnet, no clear reason to subscribe, so your list barely grows.
Flying blind
No clean analytics, so you can’t tell which subjects, segments, or sends actually drive opens and clicks.
What you get
A newsletter system that’s built to land in the inbox and built to grow, not a tool you’ll abandon in three months.
- Platform selection report with cost and feature comparison
- Custom branded, mobile-responsive email template
- DNS authentication: SPF, DKIM, and DMARC records
- Subscriber tagging and segmentation architecture
- Welcome sequence of 3-5 emails with tested timing
- Two to three high-converting opt-in form designs
- Analytics dashboard tracking open and click rates
- A 30-day content calendar so you’re never staring at a blank send
What changes after
How I set up your newsletter
Discovery
You tell me your audience, goals, and current setup. I recommend the platform that fits, not the one with the biggest ad budget.
Build & authenticate
I design your template, set up SPF, DKIM, and DMARC, and build your tagging and segmentation structure.
Automate & capture
I write your welcome sequence and build opt-in forms tied to a lead magnet that gives people a reason to join.
Launch & hand off
We send the first campaigns together, then I hand you a calendar and dashboard so you can run it solo.
A newsletter that becomes an owned audience
A newsletter is the one audience no platform can take from you. I set up the tech, design, and growth system so you can build a direct line to your readers and, when you’re ready, monetize it.
Platform and tech setup
The right platform for your goals, Substack, beehiiv, Kit, or MailerLite, set up with signup forms, automation, and clean deliverability.
Growth engine
Opt-in forms, lead magnets, and referral loops so your list actually grows instead of stalling at your existing contacts.
Monetization ready
Structured for sponsorships, paid tiers, or product sales when you’re ready, so the newsletter can become a real revenue stream.
Newsletter setup questions, answered
What does newsletter setup include?
It covers picking the right platform, configuring signup forms and welcome automation, template and branding, deliverability setup, a growth plan with lead magnets and referrals, and a monetization structure for later. You leave with a newsletter ready to grow, not just an empty account.
Which newsletter platform should I use?
It depends on your goal. Substack and beehiiv suit creators and paid subscriptions, Kit suits course and product sellers, MailerLite and others suit businesses wanting flexibility. I recommend based on your audience, budget, and monetization plans rather than hype.
How do I grow my newsletter list?
Through opt-in forms and lead magnets on your site, content upgrades, referral loops, cross-promotion, and consistent value that gets forwarded. I set up the capture and growth mechanics; consistent, worthwhile content does the compounding.
Can I make money from a newsletter?
Yes, through sponsorships, paid subscription tiers, affiliate income, or selling your own products. I structure the setup so monetization is easy to switch on once you have engaged subscribers. Audience and trust come first; revenue follows.
How is this different from email automation?
Newsletter setup is about building and growing an owned audience you publish to regularly. Email automation is behavior-triggered flows that sell automatically. They complement each other: the newsletter builds the relationship, automation converts it.
How long does newsletter setup take?
The technical setup, platform, forms, automation, and deliverability, usually takes about a week. Growth is ongoing, but you’ll be ready to publish and capture subscribers quickly, with a clear plan for building the list from there.
Build a newsletter that lands and converts
Get the platform, template, automation, and deliverability sorted from day one, so email actually works for you.
Start my newsletter →