A Newsletter People Actually Open
Most businesses sign up for Mailchimp, blast the default template, hit a 12% open rate, and decide email doesn’t work. It works. The foundation was just wrong from day one. I set up newsletter infrastructure from scratch: platform, templates, automation, opt-ins, and the SPF, DKIM, and DMARC records that keep you out of spam.
Why your newsletter never took off
Wrong platform
You picked the cheapest tool instead of the right one, so now you’re fighting your own email software on every send.
No automation
Every email is manual. No welcome sequence, no segments, no triggers. That’s busywork standing in for a system.
Landing in spam
No SPF, no DKIM, no DMARC. Your emails drop into the promotions tab or spam folder and nobody tells you.
Default template
The generic Mailchimp layout screams mass blast. It reads as spam before the subject line even lands.
Weak opt-ins
One buried signup box in the footer. No lead magnet, no clear reason to subscribe, so your list barely grows.
Flying blind
No clean analytics, so you can’t tell which subjects, segments, or sends actually drive opens and clicks.
What you get
A newsletter system that’s built to land in the inbox and built to grow, not a tool you’ll abandon in three months.
- Platform selection report with cost and feature comparison
- Custom branded, mobile-responsive email template
- DNS authentication: SPF, DKIM, and DMARC records
- Subscriber tagging and segmentation architecture
- Welcome sequence of 3-5 emails with tested timing
- Two to three high-converting opt-in form designs
- Analytics dashboard tracking open and click rates
- A 30-day content calendar so you’re never staring at a blank send
What changes after
How I set up your newsletter
Discovery
You tell me your audience, goals, and current setup. I recommend the platform that fits, not the one with the biggest ad budget.
Build & authenticate
I design your template, set up SPF, DKIM, and DMARC, and build your tagging and segmentation structure.
Automate & capture
I write your welcome sequence and build opt-in forms tied to a lead magnet that gives people a reason to join.
Launch & hand off
We send the first campaigns together, then I hand you a calendar and dashboard so you can run it solo.
Build a newsletter that lands and converts
Get the platform, template, automation, and deliverability sorted from day one, so email actually works for you.
Start my newsletter →