Follow Up With Every Lead, Even When You’re Offline
Leads come in, you reply when you can, and most go cold because you were busy doing the actual work. That’s not a character flaw, it’s a missing system. The average lead needs 7-8 touchpoints before buying, but most businesses quit after one or two. I build the sequences that nurture leads into customers without you lifting a finger.
The follow-up problem killing your revenue
Leads slipping through
Inquiries come in faster than you can reply, so the ones you miss go cold and never come back.
Manual follow-up
Chasing every lead by hand is impossible while you’re running the business, so most never get a second touch.
Quitting too early
Buyers need 7-8 touchpoints. Most businesses stop at one or two, then assume the lead just wasn’t interested.
No segmentation
One generic blast to everyone. A cold lead and a warm buyer get the same email, so neither converts.
No onboarding
New customers and members get a receipt and silence. No sequence to activate them or reduce refunds.
Guessing what works
No tracking of which email drives which sale, so you keep sending and hoping instead of improving.
What you get
Specific automations tied to your business goals, not generic email marketing. Each sequence has a job and a number to hit.
- Lead nurture sequences that educate and move leads toward a decision
- Welcome and onboarding flows that activate new customers and members
- Abandoned-cart and browse-abandon recovery sequences
- Re-engagement campaigns to win back cold subscribers
- Segmentation and tagging so the right message reaches the right person
- Behavioral triggers based on opens, clicks, and on-site actions
- A/B-tested subject lines and timing on the sequences that matter
- Reporting that ties each sequence to opens, clicks, and revenue
What changes after
How I automate your email
Map the journey
I map how leads find you and where they stall, so the automation targets the gaps actually costing you sales.
Build the sequences
I write and build your nurture, welcome, and recovery flows with proper tags, segments, and triggers.
Connect & test
I wire automation into your forms, store, and newsletter, then test every path before it goes live.
Measure & refine
I track opens, clicks, and revenue per sequence, then tune subject lines and timing to lift conversion.
Email automation that sells while you sleep
Email is still the highest-ROI channel you own outright, no algorithm can throttle it. I build the automated flows that turn subscribers into buyers and buyers into repeat customers, running 24/7 without you touching them.
🌱Core revenue flows
- Welcome and onboarding series
- Abandoned cart and browse recovery
- Post-purchase and cross-sell
- Win-back for lapsed customers
🧱List and segmentation
- Segmentation by behavior and value
- Lead magnets and opt-in setup
- List cleaning and deliverability
- Tagging and lifecycle stages
📨Broadcasts and campaigns
- Newsletter and promo calendar
- Launch and seasonal sequences
- A/B tested subject lines
- Send-time optimization
📊Deliverability and tracking
- Domain authentication (SPF, DKIM, DMARC)
- Inbox-placement monitoring
- Revenue-per-email reporting
- Platform setup and migration
Email automation questions, answered
What email flows should every business have?
At minimum a welcome series, abandoned cart or lead follow-up, post-purchase and cross-sell, and a win-back flow. These run automatically and typically drive a large share of email revenue. I build the set that fits your business, then layer in more as it grows.
Which email platform do you work with?
Klaviyo and MailerLite for most, plus Mailchimp, ConvertKit, FluentCRM, and others depending on your stack and budget. I recommend based on your needs rather than a default, and can migrate you if your current tool is holding you back.
How is automation different from a newsletter?
A newsletter is a broadcast you send manually to everyone. Automation is behavior-triggered: the right message fires when someone joins, abandons a cart, or buys. Automations run forever without effort and usually earn more per email; newsletters keep the relationship warm. You want both.
Can you improve my email deliverability?
Yes. I authenticate your domain with SPF, DKIM, and DMARC, clean inactive subscribers, fix sending patterns, and monitor inbox placement. Deliverability problems quietly kill email revenue, and most are fixable once diagnosed.
Will you write the emails or just build the flows?
Either. I can write the sequences in your voice or build the automation logic and segmentation for your copywriter. Scope depends on whether you have writing capacity.
How soon will email automation pay off?
Core flows like welcome and abandoned cart can start earning within days of going live, since they capture demand you’re already generating. Full lifecycle programs compound over a few months as segmentation and testing sharpen.
Let your follow-up run itself
Turn cold leads into customers with sequences that nurture, onboard, and recover, all on autopilot.
Automate my follow-up →