Analytics & Tracking
I set up GA4 and Google Tag Manager with events mapped to your funnel, then test every one before you rely on it. You get a validation log showing each event firing, not a dashboard you have to take on faith.
$38M+ in client revenue influenced, measured on tracking I built
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Work delivered for, or alongside, teams at:
What it costs
The deliverable isn’t a GA4 install. It’s numbers your whole team can trust, with the evidence attached.
Server-side tagging and Looker Studio dashboards are quoted separately once the base layer is verified.
All prices include GST.
How this runs
I inspect your existing tags, events, and data layer to find what’s broken and what’s silently wrong. Duplicate tags, self-referrals, and misfiring conversions are the usual suspects.
You leave with: a list of what’s firing wrong and why.
Events get mapped to your actual funnel, and every one gets a name from a locked taxonomy. When the whole team calls a lead the same thing, reporting stops being an argument.
You leave with: an event map and a naming standard.
GTM container, GA4 conversions, cross-domain tracking, and consent mode, all configured cleanly and documented. Future tracking gets added without touching code.
You leave with: one clean, documented measurement layer.
I fire test conversions through every path and log the result. No event counts as done until it passes, and you get the log as proof, not a promise.
You leave with: a pass or fail record for every event.
The first thing I do is try to break the current setup. I submit test leads, jump between subdomains, run an ad blocker, and watch what the reports actually record. The gap between what happened and what got counted is the whole job.
I refuse to mark vanity events as conversions. Scroll depth is not revenue, and a setup that counts everything convinces nobody. Fewer conversions, each one meaning something, beats a dashboard full of green.
And nothing gets called finished on my say-so. Every event ends the project with a pass in the validation log, so six months from now you can re-run the same checks yourself.
— Gaurav
Before you write in
Not answered here? Ask directly and you will hear back within 24 hours.
The setup is ₹15,000 fixed, and the price includes GST. That covers a clean GA4 property, a documented GTM container, events and conversions mapped to your funnel, cross-domain tracking, consent mode, and a pass or fail validation log for every event, delivered in 10 working days.
Yes, that’s usually where the audit starts. Duplicate tags, misfiring events, self-referrals, and bot traffic are the standard causes of numbers that don’t add up. I strip the noise, rebuild the events, and validate each one so the reports finally match reality.
Because installing a tag and building a measurement layer are different jobs. The ₹3,000 version counts pageviews. This maps events to your funnel, holds sessions across your checkout, survives consent banners, and hands you recorded proof that each conversion fires. If you never spend against the data, the cheap version is genuinely fine.
Consent mode is part of the package, wired to your cookie banner so tracking respects choices and stays compliant. Server-side tagging is a separate quote because it needs its own infrastructure, and I only recommend it once the base layer is verified and your spend justifies it.
Something eventually will, because sites change. That’s why everything ships documented: the event map, the trigger logic, and the validation log you can re-run to find what stopped firing. If you’d rather not check it yourself, I can re-validate the setup on request.
About me
500M+ search impressions earned on my own properties, not borrowed case studies.
SEO clients hire me because every tactic I recommend has already run on my own sites.
I was a teacher before I was a developer. I taught mathematics to competitive-exam students, which is why I explain hard things plainly instead of hiding behind jargon.
What I am actually good at is the join: technical SEO, fast front-ends, and content treated as one system instead of three vendors blaming each other.
Describe the report and the decision riding on it. I’ll reply with what I’d check first and a start date.
Replies within 24 hours, usually the same day
