Your Marketing Data Should Tell the Truth
I’ve watched businesses spend months scaling the wrong channel because conversion events were misfiring. The dashboard looked great. The revenue didn’t move. I set up GA4, GTM, and conversion tracking for teams tired of broken attribution, so you get one clean measurement layer and reports that map to pipeline.
Why your tracking can’t be trusted yet
Shaky source data
You can’t fix conversion rate or CAC when the numbers feeding your decisions are wrong in the first place.
Inflated conversions
Double-counted or misfiring events make weak campaigns look strong, so you keep pouring budget into losers.
Missing handoffs
Lead forms fire in a frontend tool but never reach GA4 or your CRM. The lead exists, the data doesn’t.
No naming discipline
Inconsistent event names turn reporting into guesswork by committee, and nobody trusts the dashboard.
Broken cross-domain
Checkout and subdomain jumps reset the session, so attribution falls apart right at the money step.
No validation
Nobody ever confirmed the events actually fire. You’re reporting on data you’ve never tested.
What we build
One measurement layer your whole team can trust, with proof that every event fires the way it should.
- Event map tied to your funnel and the KPIs that matter
- A standardized event and parameter taxonomy
- UTM governance and source consistency checks
- Cross-domain and checkout-flow tracking that holds the session
- GTM container build with clear, documented trigger logic
- GA4 event mapping and key conversion setup
- Pixel alignment where paid media needs accurate signals
- A validation log with pass or fail evidence for each event
What changes after
How we run this
Audit
I inspect your existing tags, events, and data layer to find what’s broken and what’s silently wrong.
Design
We map events to your funnel and lock a naming taxonomy your whole team can follow.
Build
GTM container, GA4 conversions, cross-domain, and pixel alignment, all configured cleanly.
Validate
Every event tested with a pass or fail log, so you ship on data you’ve actually verified.
What proper analytics and tracking gives you
Most sites track pageviews and stop there. I set up analytics and conversion tracking that tie every visit to a source and an outcome, so you spend on what works and cut what doesn’t.
Clean GA4 and events
GA4 configured with real event and conversion tracking, not the default noise, so the numbers in your reports actually mean something.
Server-side and consent
Server-side tagging and consent-mode setup so tracking survives ad blockers and stays compliant with privacy rules.
Dashboards that decide
Looker Studio dashboards mapped to your goals, so you see revenue, leads, and channel ROI at a glance instead of digging.
Analytics and tracking questions, answered
What does an analytics setup include?
It includes a clean GA4 property, Google Tag Manager, event and conversion tracking mapped to your real goals, e-commerce or lead tracking, consent mode, and a Looker Studio dashboard. The point is trustworthy numbers tied to outcomes, not a default install that counts pageviews and little else.
Do you set up GA4 and Google Tag Manager?
Yes. I configure GA4 and GTM together, with a proper data layer, named events, and conversions that match your business, whether that’s purchases, form fills, calls, or signups. Done right, GTM lets you add future tracking without touching code.
Can you fix inaccurate or double-counted data?
Yes. Duplicate tags, misfiring events, self-referrals, and bot traffic are the usual culprits behind numbers that don’t add up. I audit the current setup, remove the noise, and rebuild the tracking so your reports finally match reality.
What about server-side tracking and cookie consent?
I set up server-side tagging so conversion data survives ad blockers and ITP, and consent mode so tracking respects your cookie banner and stays compliant with GDPR-style rules. You keep accurate data without cutting corners on privacy.
Which dashboards or reports do I get?
A Looker Studio dashboard built around your goals: traffic by channel, conversions, revenue, and the handful of metrics that actually drive decisions. It updates automatically, so you stop exporting spreadsheets and start reading one screen.
How long does analytics setup take?
A standard GA4 and GTM setup with events and a dashboard takes about a week. Complex e-commerce or multi-site tracking takes longer. You get documentation of every event so your team knows exactly what’s being measured and why.
Make every growth decision on real data
Get a clean GA4 and GTM setup with validated events and reports that map to revenue.
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