Stop Burning Budget on Audiences That Never Convert
I run Meta campaigns across Facebook and Instagram with budgets from $500 to $50,000 a month. The platform is rarely the problem. Broad audiences, a broken pixel, and zero retargeting are. I build full-funnel campaigns that optimize for ROAS, not reach.
Why most ad accounts bleed money in silence
Broad, no exclusions
One giant audience with no exclusions means you pay to show ads to people who already bought, or who never will.
Broken tracking
The pixel fires on every page but misses the events that matter. Meta optimizes on garbage data, so your CPA climbs.
No funnel
Running conversion ads straight at cold audiences. That’s not how the algorithm works, and it’s why the budget evaporates.
Bidding against yourself
Overlapping ad sets compete in the same auction. You’re outbidding your own campaigns and paying more per result.
Stale creative
The same three creatives running for months. Frequency climbs, fatigue sets in, and performance quietly slides.
No retargeting
Cart abandoners and warm visitors never see a follow-up. You paid to acquire them, then let them walk.
What you get
Full-funnel structure, clean tracking, and a weekly report that shows spend against revenue, not vanity reach.
- Full-funnel campaign architecture (TOF, MOF, BOF)
- Custom and lookalike audience builds
- Pixel audit, event setup, and Conversions API config
- Ad creative direction with copy and format recommendations
- Weekly bid adjustments and budget reallocation
- A/B tests for creatives, copy, and placements
- Retargeting sequences for cart abandoners and visitors
- A weekly ROAS report tied to your analytics tracking
Before and after
How I work
Audit
I review your ad account, pixel health, audience overlap, and historical performance to find where the money leaks.
Strategy
I build a full-funnel plan with audience segments, budget allocation, and creative direction.
Launch
I set up campaigns, configure tracking, build audiences, and go live with controlled spend.
Optimize
I watch it daily, adjust bids weekly, rotate creatives, and send you a report every Friday.
Facebook and Instagram Ads that scale profitably
Meta Ads reward strong creative and clean tracking, and punish everything else. I build full-funnel campaigns with creative that stops the scroll and tracking that survives iOS, so spend turns into predictable customer acquisition.
Creative that converts
Scroll-stopping video and image creative built around hooks and offers, tested continuously, because on Meta the creative is the targeting.
Full-funnel structure
Cold, warm, and retargeting audiences mapped to the funnel, so you’re not asking a first-time viewer to buy like a loyal fan.
iOS-proof tracking
Conversions API and server-side tracking so Meta still sees results after iOS privacy changes, and your ROAS reporting is real.
Facebook and Instagram Ads questions, answered
What do your Facebook Ads services include?
Strategy, audience and offer research, creative direction, full-funnel campaign builds across Facebook and Instagram, Conversions API and pixel setup, budget and bid management, A/B testing, and reporting tied to ROAS or cost per lead. Creative and tracking get the most attention because they decide results.
How much budget do I need for Meta Ads?
Enough to test a few creatives and audiences and gather conversion data, then scale what works. The right number depends on your product price and margins. I set it against a target cost per acquisition rather than a round figure, and scale only proven winners.
Why do I need the Conversions API?
Since iOS privacy changes, the browser pixel alone misses conversions, which starves Meta’s optimization and understates your ROAS. Server-side Conversions API restores that data so campaigns optimize correctly and your reporting reflects reality.
Facebook Ads or Google Ads, which is better?
They serve different intents. Google captures people already searching for a solution; Meta creates demand by interrupting people with great creative and offers. E-commerce and impulse products often thrive on Meta; high-intent services lean Google. Many businesses run both.
How important is the ad creative?
On Meta, creative is the single biggest lever, more than targeting. The algorithm finds the right audience if the creative earns attention. I treat creative as an ongoing testing program, not a one-time asset, because fatigue is constant.
How soon will Meta Ads work?
Campaigns can generate results within days, but the first 1 to 2 weeks are a learning phase while the algorithm and creative tests settle. Reliable, scalable performance usually takes a few weeks of data and iteration.
Tell me where your ad budget is leaking
Send me your product, your monthly budget, and what you’ve tried. I’ll tell you what’s bleeding money and how to fix it. Pair it with my Google Ads work for full coverage.
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