Stop Burning Budget on Audiences That Never Convert
I run Meta campaigns across Facebook and Instagram with budgets from $500 to $50,000 a month. The platform is rarely the problem. Broad audiences, a broken pixel, and zero retargeting are. I build full-funnel campaigns that optimize for ROAS, not reach.
Why most ad accounts bleed money in silence
Broad, no exclusions
One giant audience with no exclusions means you pay to show ads to people who already bought, or who never will.
Broken tracking
The pixel fires on every page but misses the events that matter. Meta optimizes on garbage data, so your CPA climbs.
No funnel
Running conversion ads straight at cold audiences. That’s not how the algorithm works, and it’s why the budget evaporates.
Bidding against yourself
Overlapping ad sets compete in the same auction. You’re outbidding your own campaigns and paying more per result.
Stale creative
The same three creatives running for months. Frequency climbs, fatigue sets in, and performance quietly slides.
No retargeting
Cart abandoners and warm visitors never see a follow-up. You paid to acquire them, then let them walk.
What you get
Full-funnel structure, clean tracking, and a weekly report that shows spend against revenue, not vanity reach.
- Full-funnel campaign architecture (TOF, MOF, BOF)
- Custom and lookalike audience builds
- Pixel audit, event setup, and Conversions API config
- Ad creative direction with copy and format recommendations
- Weekly bid adjustments and budget reallocation
- A/B tests for creatives, copy, and placements
- Retargeting sequences for cart abandoners and visitors
- A weekly ROAS report tied to your analytics tracking
Before and after
How I work
Audit
I review your ad account, pixel health, audience overlap, and historical performance to find where the money leaks.
Strategy
I build a full-funnel plan with audience segments, budget allocation, and creative direction.
Launch
I set up campaigns, configure tracking, build audiences, and go live with controlled spend.
Optimize
I watch it daily, adjust bids weekly, rotate creatives, and send you a report every Friday.
Tell me where your ad budget is leaking
Send me your product, your monthly budget, and what you’ve tried. I’ll tell you what’s bleeding money and how to fix it. Pair it with my Google Ads work for full coverage.
Start a project →