Stop Burning Ad Budget on Audiences That Don't Convert
I run Meta ad campaigns across Facebook and Instagram. Audience targeting, creative strategy, retargeting funnels, and conversion tracking. I've managed ad budgets from $500/mo to $50,000/mo across 40+ accounts. I focus on ROAS, not reach.
Most Facebook Ad Accounts Are Bleeding Money in Silence
I audit 3-4 ad accounts every month. The pattern is almost always the same. Broad audiences, no exclusions, zero retargeting, and a pixel that's either broken or tracking the wrong events. The platform is fine. The setup is the problem.
Your ad sets compete against each other. You're bidding against yourself and paying more per result.
Broken tracking Your pixel fires on every page but doesn't track the events that matter. Optimization data is garbage.
No funnel structure You run awareness ads to cold audiences and expect conversions. That's not how the algorithm works.
What You Get
Full-funnel campaign architecture (TOF, MOF, BOF)
Custom audience and lookalike audience builds
Pixel audit, event setup, and Conversion API config
Ad creative direction with copy and format recommendations
Weekly bid adjustments and budget reallocation
A/B testing for creatives, copy, and placements
Retargeting sequences for cart abandoners and page visitors
Weekly ROAS report with spend vs. revenue breakdown
How I Work
Audit
I review your current ad account, pixel health, audience overlap, and historical performance data.
Strategy
I build a full-funnel campaign plan with audience segments, budget allocation, and creative direction.
Launch
I set up campaigns, configure tracking, create audiences, and launch with controlled spend.
Optimize
I monitor daily, adjust bids weekly, rotate creatives, and send you performance reports every Friday.
Proof and Outcomes
Google Ads Management Services
Instagram Marketing Services
Landing Page Design Services
Common questions
Why are my Facebook ads not converting in 2026?
Three usual suspects: broken Pixel/CAPI tracking (iOS 17 ate your data), audience targeting still using interest stacks instead of Advantage+ creative, and creative that looks like an ad. Most accounts I audit have one or two of these. The fix is structural — better tracking, broader audiences, more native-feeling creative.
Do I really need Conversion API (CAPI) on top of the Pixel?
Yes. iOS 17, Safari ITP, ad blockers, and consent restrictions kill 30–60% of pixel events on most sites. CAPI sends events server-to-server, restoring most of that signal and dramatically improving Meta’s optimization. CAPI Gateway via Stape or a proper server-side GTM setup is mandatory in 2026 for any account spending more than $50/day.
Should I use Advantage+ Shopping Campaigns?
For most ecommerce: yes. Advantage+ takes targeting and placements off your hands and lets Meta’s algorithm work with the broadest signal. Margin: it does need a feed, decent creative, and accurate purchase events. Once those three are in place, ASC usually beats handcrafted campaigns by 20–40% on ROAS.
How much should I spend on Facebook ads?
Minimum viable testing: $1,500–$3,000/month. Below that, you don’t get enough conversion volume to optimize. Above $10,000/month, you start needing creative testing infrastructure and proper account structure. I scope ad management work to your spend tier — there’s no point hiring a $3,000/month manager for a $1,500 ad budget.
Can you fix an ad account that’s been frozen or restricted?
Sometimes. Disabled accounts due to policy violations need cleanup of past creatives, a clean BM, and a careful re-warming. Restricted accounts due to high CPM or low quality need a different fix — usually creative quality, landing page experience, and feedback score work. Some bans are unappealable; I’ll be upfront if that’s the case.
Do you handle creative production?
Strategy and direction yes, full production in collaboration with your team or a partnered creative shop. The fastest scaling accounts I’ve seen have 20–40 fresh creatives tested per month. If you can’t produce that volume, we work backwards from what’s achievable and supplement with UGC sourcing.
What does an ad account audit cover?
Pixel + CAPI accuracy, event coverage, deduplication, audience structure, campaign architecture, ad set overlap, attribution windows, conversion lift checks, creative fatigue, landing page experience, frequency caps, and policy violations. Two-week deliverable with a prioritized fix list and a ROAS impact estimate per fix.
Monthly retainer or project-based?
Project for the audit + setup ($2,500–$5,000). Monthly retainer for ongoing management starts at $1,500/mo for accounts spending under $10K/mo, scales up with spend. No long-term contracts, month-to-month.
Start Your Facebook Ads Brief
Tell me your product, your monthly budget, and what you've tried before. I'll tell you where the money is leaking and how to fix it.