Google Ads management

Google Ads That Pay for Themselves

I run Search, Display, and Performance Max campaigns built around ROAS, not impressions. Keyword strategy, aggressive negative-keyword management, quality score work, and conversion tracking that counts real leads. I’ve managed $2M+ in ad spend across 35+ accounts.

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$2M+Ad spend managed
35+Accounts run
18+Years building
800+Businesses helped

Your Google Ads account is probably wasting 30% of its budget

🎯

No negative keywords

Broad match runs wild and you pay for clicks from people who’ll never buy. The fix is a real negative list, not hope.

📉

Low quality score

Poor ad relevance and a landing-page mismatch push your cost per click up 2 to 3x for the same position.

📊

Fake conversions

Your tracking counts thank-you-page views as leads, so every optimization decision runs on wrong data.

🔗

Wrong landing pages

Ads point at the homepage instead of an intent-matched landing page, so clicks bounce before they convert.

💸

Set-and-forget bidding

Smart Bidding left untouched for months drifts toward cheap, low-intent traffic. It needs steering.

🚫

No search-term review

Nobody reads the search-term report, so the same wasted queries bill you week after week.

What you get

Campaigns mapped to intent, tracking that tells the truth, and reports tied to revenue instead of clicks.

  • Keyword research with intent mapping and a bid strategy
  • Negative keyword lists, 500+ terms, to block wasted spend
  • Conversion tracking set up properly in GA4 and GTM via analytics work
  • Ad copy with extensions, sitelinks, and callouts
  • Bi-weekly bid adjustments and budget reallocation
  • Quality score monitoring with landing page recommendations
  • Weekly search-term analysis and negative-keyword expansion
  • Monthly ROAS report with cost-per-acquisition broken out

What changes after

Budget burned on broad match→Spend going to buyers
Thank-you views as leads→Real conversion data
Bids set and forgotten→Steered toward ROAS
Reports full of impressions→Reports tied to revenue

How I work

1

Audit

I review your account, search terms, quality scores, and conversion setup. Most accounts I see have $500+ a month in pure waste.

2

Strategy

I build keyword groups by intent, set bid strategies, write ad copy, and map each ad group to the right landing page.

3

Launch

I configure campaigns, set up conversion tracking properly, add 500+ negative keywords, and go live on controlled budgets.

4

Optimize

I read search terms weekly, adjust bids bi-weekly, test ad variations monthly, and report with real revenue numbers.

Find the waste in your Google Ads account

Share your current ad spend, target CPA, and what’s not working. I’ll show you where the money leaks and how to fix it.

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