Get Google Ads That Pay for Themselves
I run Search, Display, and Performance Max campaigns that focus on ROAS, not impressions. Keyword strategy, negative keyword management, quality score optimization, and conversion tracking that actually works. I've managed $2M+ in total ad spend across 35+ accounts.
Your Google Ads Account Is Probably Wasting 30% of Its Budget
Every account I audit has the same issues. No negative keywords, broad match running wild, conversion tracking that counts page views as leads, and landing pages that don't match search intent. Google is happy to take your money. I'm here to make it work harder.
Broad match and missing negatives mean you're paying for clicks from people who'll never buy.
Poor ad relevance and landing page mismatch drive up your cost per click by 2-3x.
Fake conversions Your conversion tracking counts thank-you page views, not actual leads. Optimization data is wrong.
What You Get
Keyword research with intent mapping and bid strategy
Negative keyword lists (500+ terms) to block waste
Conversion tracking setup with GA4 and GTM
Ad copy with extensions, sitelinks, and callouts
Bi-weekly bid adjustments and budget reallocation
Quality score monitoring and landing page recommendations
Search term analysis and negative keyword expansion
Monthly ROAS report with cost-per-acquisition breakdown
How I Work
Audit
I review your existing account, search terms, quality scores, and conversion setup. Most accounts have $500+/mo in pure waste.
Strategy
I build keyword groups by intent, set bid strategies, write ad copy, and map each ad group to the right landing page.
Launch
I configure campaigns, set up conversion tracking properly, add 500+ negative keywords, and go live with controlled budgets.
Optimize
I review search terms weekly, adjust bids bi-weekly, test ad variations monthly, and send you reports with real revenue numbers.
Proof and Outcomes
Facebook Ads Management Services
Analytics & Tracking Services
Landing Page Design Services
Common questions
Should I run Search, Performance Max, or Shopping?
It depends on what you sell. Search captures intent — best for services and high-consideration products. PMax is brilliant for ecommerce with a feed and creative — it stitches Search, Shopping, Display, YouTube, and Discovery into one campaign type. Shopping standalone is still the answer if you want manual control over your ROAS targets per product. Most accounts run a hybrid: Search for branded terms, PMax for everything else.
Does Performance Max actually work or is it a black box?
It works when fed correctly. Audience signals, asset variety, accurate conversion values, and product feed quality drive 80% of PMax performance. Where most accounts fail: they let PMax cannibalize branded search, drop creative variety to text-only assets, and report on Google’s reported ROAS instead of incremental ROAS. With those fixes, PMax frequently outperforms standalone Shopping by 30–50%.
Why is my Google Ads CPC so high?
Quality Score, ad relevance, landing page experience, and bid strategy all compound. CPC isn’t the problem — CPA is. Most accounts I audit have decent CPC but bad CPA because the landing page doesn’t match the ad, conversion tracking is broken, or smart bidding has stale signals. Fixing those usually drops CPA 30–50% without touching bids.
How important is server-side conversion tracking for Google Ads?
Critical in 2026. Enhanced Conversions for Web (client-side hashed-data send) is table stakes. For ecommerce or lead-gen with high-value conversions, server-side tagging via GTM Server-Side or Stape restores the 20–40% of conversion data lost to ITP, ad blockers, and consent restrictions. Smart bidding is only as good as the signal you feed it.
How much should I spend on Google Ads to start?
Search: $50–$150/day minimum to get statistical signal in 2 weeks. Shopping/PMax: $100/day minimum for ecommerce to get past the learning phase. Below those thresholds, you’re spending money to learn nothing — it’s better to put the budget into landing page testing or organic growth.
What does an audit include?
Conversion tracking accuracy, account structure, campaign types, audience layering, search-term reports, negative keyword coverage, asset quality, bidding strategy alignment with goals, attribution model, and incremental ROAS calculation. Two-week deliverable with prioritized fixes ranked by impact on CPA.
Can you handle YouTube ads?
Yes. YouTube Search ads, In-Stream skippable, Bumper, and Demand Gen campaigns. YouTube works for top-of-funnel awareness and remarketing — not as a direct response channel for cold audiences. I’ll be honest about whether YouTube fits your funnel before we spend a rupee.
Project or retainer pricing?
Audit + setup is project work ($2,500–$5,000). Ongoing management is monthly retainer starting at $1,500/mo for accounts under $15K/mo spend. No long-term contracts.
Start Your Google Ads Brief
Share your current ad spend, target CPA, and what's not working. I'll tell you where the waste is and how to fix it.