- Campaign structure built on keyword intent, not match-type defaults
- Conversion tracking set up in GA4 and Google Tag Manager before launch
- Ad copy with extensions, sitelinks, and callouts
- Negative keyword lists expanded from weekly search-term reviews
- Bid and budget management steered toward cost per lead
- Monthly report showing spend, leads, and cost per acquisition
The management fee is separate from your ad budget. Google bills your ads to your own account; I never hold your media money.
