Fix Technical SEO Debt Before It Drains More Revenue
I help business websites clean up crawl, indexation, Core Web Vitals, and internal linking issues that block rankings. You get a clear technical roadmap, clean execution, and reporting tied to revenue pages, not vanity charts.
You Usually Don't Have a Content Problem. You Have an Architecture Problem.
I see the same pattern every month. Teams publish more articles, spend more on writers, and still stall. Pages don't get indexed. Internal links are weak. Template bloat hurts INP and LCP. Then rankings slide and everyone blames content quality.
Important pages stay out of the index while low-value pages burn crawl budget.
Template-level JS and heavy third-party scripts keep your money pages slow.
Weak internal links Authority never reaches product and service pages that should convert.
What You Get
Crawlability, robots, sitemap, canonical consistency
Indexation review by template and intent group
Core Web Vitals breakdown for high-value URLs
Priority matrix by revenue and implementation effort
Developer tickets with clear acceptance criteria
Internal linking model for service and blog pages
Schema recommendations where they drive clicks
Measurement model in GA4 and Search Console
How We Work
Discovery
You share access, business goals, and your revenue pages.
Audit
I map bottlenecks and rank fixes by likely business impact.
Implementation
I work with your team or ship fixes directly where scope allows.
Validation
Confirm wins in Search Console, GA4, and Core Web Vitals trendlines.
Proof and Outcomes
Analytics & Tracking Services
Website Migration Services
Security Hardening Services
Common questions
What’s the difference between technical SEO and on-page SEO?
On-page is content-level: titles, headings, internal links, keyword optimization. Technical SEO is everything that determines whether Google can crawl, render, and index your site at all: site architecture, crawl budget, robots.txt, sitemap, schema, JavaScript rendering, Core Web Vitals, HTTPS, hreflang, canonicalization, redirect chains. You can have perfect on-page SEO and still rank nowhere if technical is broken.
How do I know if my site has technical SEO problems?
Symptoms: traffic plateau despite content production, indexation under 80% of submitted URLs, Core Web Vitals failing on the most important pages, JavaScript content missing from cached snippets, declining click-through rate in GSC, sudden ranking drops after migrations or theme switches. Audit covers all of these and quantifies the impact of each fix.
Is JavaScript SEO still a problem in 2026?
Yes, on sites with client-side-rendered content, headless WordPress + Next.js, React/Vue SPAs, and dynamic JS-injected SEO content. Google can render JavaScript, but it’s slower (rendering happens in a second wave) and unreliable on sites with hydration issues or blocked third-party scripts. Server-side rendering or static-generation is the safe path. Audit checks rendered HTML matches the SEO content you expect.
What’s a crawl budget audit?
Server log analysis to see what Googlebot actually crawls vs what you want it to crawl. Common findings: bot wasting crawl budget on low-value pagination, faceted-navigation traps, expired URLs returning 200 instead of 410, query-string variants creating infinite URLs, and redirect chains. Fix the leaks and Google reaches your important content faster.
Can you handle a site migration without losing rankings?
Yes. Migration plan covers URL inventory, redirect map (301s for every important URL), content parity check, schema preservation, sitemap update, robots.txt review, and post-launch monitoring for 30 days. Most ranking drops post-migration come from missing 1–5 critical redirects or accidentally noindexing important pages — both preventable with a proper plan.
Will you fix Core Web Vitals?
Yes. LCP, INP (replaced FID in March 2024), CLS — all addressed. Common fixes: image optimization (WebP/AVIF, proper sizing), critical CSS, lazy-loading below-fold content, JavaScript splitting, font optimization, third-party script audit. Most WordPress sites hit passing CWV in 1–2 weeks of focused work.
Do you handle international SEO and hreflang?
Yes. Hreflang strategy (when to use it vs canonical, x-default fallbacks), country-targeted vs language-targeted setups, ccTLDs vs subdirectories vs subdomains decision, and the schema-vs-HTML-tag implementation choice. International SEO has more failure modes than domestic — done wrong, hreflang creates more problems than it solves.
Pricing?
One-time technical SEO audit: $1,499. Audit + implementation of priority fixes: $3,500–$8,000 depending on site size and complexity. Migration project: $2,500–$6,000. Ongoing technical SEO retainer for content-heavy sites: $1,500/mo.
Start Your Technical SEO Brief
Tell me your stack, traffic scale, and business goals. I will share what to fix first.