Get Rich Results in Google Without Changing a Single Ranking
I implement JSON-LD schema markup that earns rich snippets, knowledge panels, and FAQ dropdowns. Properly done schema has increased CTR by 15-30% on pages that didn't move a single position in search results.
Your Pages Rank Fine but Nobody Clicks on Them
I see this constantly. Pages sitting at position 3-5 with a 1.2% CTR because the snippet is plain text while competitors show star ratings, FAQs, and pricing. Schema doesn't move your ranking. It moves your click-through rate. And CTR is the cheapest traffic lever you're not pulling.
Your competitors show star ratings, FAQs, and prices. Your listing is two lines of grey text. Same position, half the clicks.
Invalid existing markup Plugins generate schema with errors, missing required fields, or conflicting types. Google ignores all of it.
Wrong schema types Article schema on service pages. Organization schema missing entirely. Product schema without price or availability.
What You Get
Audit of existing schema with error-by-error breakdown
Schema type mapping for every page template
Rich result eligibility report across 20+ types
Priority list ranked by traffic and CTR opportunity
JSON-LD markup deployed to all priority page types
Zero-error validation in Google Rich Results Test
Search Console rich results monitoring setup
Documentation for your dev team to maintain schema
How I Work
Audit
I crawl your site and check every page template for existing schema. Most sites have broken or missing markup on 70%+ of pages.
Map
I match the right schema type to each page template: Organization, LocalBusiness, Product, FAQ, HowTo, Article, Service, and more.
Implement
I write and deploy JSON-LD directly or through your CMS. No bloated plugins. Clean, spec-compliant markup that passes validation.
Monitor
I set up Search Console tracking for rich result impressions and CTR changes. You'll see the impact within 2-4 weeks of indexing.
Results From Recent Schema Project
Technical SEO Services
Freelance SEO Services
Analytics & Tracking Services
Common questions
Why pay for schema markup when RankMath/Yoast already does it?
Default schema from SEO plugins covers 60–70% of what you need but ships with three failure modes: it generates Article schema with thin or wrong properties (missing author URL, publisher logo, image dimensions), it can’t generate FAQ/HowTo/Recipe/Product schema without manual content blocks, and it doesn’t validate against the rich-result-eligible schema variants Google actually rewards. Manual review and supplementation usually unlocks rich results that the default config doesn’t.
Which schema types actually earn rich results in 2026?
FAQ (still works on HowTo and FAQ pages). Recipe (massive impact for food sites). Product with reviews and pricing (essential for ecommerce). Article (rich snippet inclusion in Top Stories). HowTo (carousel-style results). LocalBusiness (Map Pack). Review (rating stars in SERP). Job postings, Course, Event, Book, and a few others depending on niche. I’ll audit your content and recommend which ones move your specific keywords.
Did Google deprecate FAQ rich results?
Partially. As of August 2023, FAQ rich results are limited to authoritative government and health sites. For most other domains, FAQ schema is still valid markup but doesn’t render rich results in SERP. The schema is still valuable for AI search engines (ChatGPT, Perplexity, Google AI Overviews) which heavily weight structured FAQ content. So we still ship it — the use case shifted from SERP to LLM citations.
Can you fix invalid schema that’s already on my site?
Yes. Common errors: deprecated properties, missing required fields, mismatched data between schema and visible content (Google penalizes this hard), conflicting Article + BlogPosting, double-nested schema from multiple plugins, and broken organization-publisher chains. Audit + fix is typically a 1–2 week project.
Will schema directly improve my rankings?
Schema doesn’t directly boost rankings the way backlinks or content quality do. But it earns rich results, which improves SERP click-through rate by 20–35% on average — and CTR is a ranking factor. Schema is a CTR play, not a ranking play. The downstream ranking lift comes from the engagement metrics that follow.
Does schema help with AI search and ChatGPT citations?
Yes, significantly. Perplexity, ChatGPT search, Google AI Overviews, and Microsoft Copilot all heavily weight structured data when extracting answers from web sources. FAQ, HowTo, Article, and Product schema make your content much easier for LLMs to parse and cite. AI citation rates I’ve measured on schema-marked-up pages run 2–4x higher than on plain HTML.
How is schema delivered — plugin, code, or both?
Hybrid. RankMath or Schema Pro for the standard variants (Article, Product, LocalBusiness, Organization) — these get configured properly with all required properties and validated. Custom JSON-LD via wp_head injection or theme template for the long-tail schema types not covered by plugins. The whole stack gets validated against Google’s Rich Results Test and Schema.org validator before launch.
Pricing?
Site-wide schema setup (10–50 pages): $799. Larger sites or multi-language: $1,499. Audit + fix on existing schema: $599. Custom schema for niche use cases (Recipe, Course, Event, JobPosting): scoped per project. Includes one round of validation and a Loom walkthrough of how to maintain it.
Get Rich Results Working for Your Pages
Share your domain and I'll check your current schema status for free. Takes 10 minutes to spot the biggest opportunities.