Block Themes Built by a WordPress Core Contributor
Page builders like Elementor and Divi bolt 500KB of CSS and JavaScript onto every page, then trap your content in proprietary markup. A block theme loads faster, edits in the block editor, and stays aligned with WordPress itself. I’ve contributed to WordPress Core and I build themes the way Full Site Editing was meant to work.
Why your current theme holds you back
Page builder bloat
Elementor, Divi, and WPBakery add 500KB or more of CSS and JS to every page. The builder becomes your single biggest Core Web Vitals bottleneck.
Vendor lock-in
Try moving off Elementor. Your content is welded into shortcodes and proprietary markup. Years of work, held hostage by one plugin.
No design system
Every page looks slightly different because there’s nothing enforcing colors, spacing, and type. The site reads as stitched together.
Update anxiety
Classic themes crack on WordPress updates. You’re stuck on old PHP because updating means a rebuild. That’s compounding technical debt.
Mobile afterthought
A theme designed desktop-first in 2019 has responsive bolted on. Google’s mobile-first index doesn’t forgive that.
No pattern library
Your team rebuilds the same hero, pricing, and testimonial layouts from scratch every time. No reusable patterns, no consistency.
What’s in your block theme
A complete theme.json design system, a reusable pattern library, and zero page builder overhead. Built to outlive the next ten WordPress releases.
- Custom theme.json with colors, typography, and spacing tokens
- Reusable block patterns for every page type
- Editable template parts for header, footer, and sidebar
- Sub-2-second loads with zero page builder weight
- Automatic dark mode via CSS custom properties
- WCAG 2.2 AA pass with an accessibility audit
- Style variations for seasonal or campaign redesigns
- Optional custom blocks, docs, and a team training session
Before and after
How I build your theme
Design system audit
I document your brand’s colors, type, spacing, and components. That becomes the theme.json foundation.
Theme architecture
I build the template hierarchy, pattern categories, and style variations. Everything in the block editor, nothing hardcoded.
Pattern library
Every recurring layout becomes a reusable pattern, so your team drags and drops instead of rebuilding.
Launch & train
I migrate content, test across devices, and run a training session. Your team owns the theme from day one.
Modern block themes built for full-site editing
Block themes are the future of WordPress: full-site editing, faster load, and no page-builder lock-in. I build custom block themes with theme.json and native blocks, so you get a fast, flexible site your team can edit end to end.
Full-site editing
Header, footer, templates, and content all editable in the site editor, so you’re not dependent on a developer for every tweak.
theme.json design system
A centralized theme.json design system, so colors, type, and spacing stay consistent everywhere and are trivial to update.
Lean and fast
No page-builder bloat, native blocks and minimal CSS, so block themes load fast and score well on Core Web Vitals.
Block theme development questions, answered
What is a WordPress block theme?
A block theme is built entirely with blocks and full-site editing, so every part of the site, headers, footers, templates, and content, is editable in the site editor. It’s WordPress’s modern theme standard, replacing classic PHP-template themes for most new builds.
Block theme or classic theme, which should I choose?
For most new sites, a block theme, it’s the direction WordPress is heading, gives your team full editing control, and avoids page-builder lock-in. Classic themes still suit some legacy or highly custom setups. I’ll recommend based on your team and needs.
What is theme.json and why does it matter?
theme.json is a single configuration file that defines your design system, colors, typography, spacing, and layout, for the whole site. It keeps everything consistent, makes global changes trivial, and gives editors safe controls. It’s what makes a block theme maintainable at scale.
Are block themes faster than page builders?
Generally yes. Block themes use native WordPress output with minimal CSS and no builder framework loading on every page, so they’re lighter and score better on Core Web Vitals. Page builders add weight that block themes avoid by design.
Can you convert my classic theme to a block theme?
Yes, where it makes sense. I can rebuild your design as a block theme so your team gains full-site editing and better performance. I’ll assess whether a conversion or a fresh build is the better path for your site.
Will my team be able to edit the site?
Yes, that’s a core benefit. With full-site editing and sensible template and pattern setup, your team can edit headers, footers, and pages safely without code. I set up guardrails so flexibility doesn’t mean breaking the design.
Get a theme that works with WordPress, not against it
No page builder tax. No vendor lock-in. A clean, fast, Core-aligned block theme built by someone who helps build WordPress itself.
Build my block theme →