Stop Hitting Your Origin Server for Every Single Request
I configure Cloudflare caching properly so your site loads from 300+ edge locations instead of your origin. Page rules, cache rules, APO, Workers. Most people set up Cloudflare wrong and it actually makes things slower. I fix that.
Most Cloudflare Setups Are Actively Hurting Performance
I audit 3-4 Cloudflare setups every month. The pattern is always the same. The free plan is active, DNS is proxied, but nothing is actually cached. Or worse, cache rules conflict with each other, cookies break sessions, and logged-in users see someone else's dashboard. A misconfigured CDN is worse than no CDN.
Cache bypass everywhere Default Cloudflare settings don't cache HTML pages. Your origin handles every single visit, and TTFB stays high.
Page rules override cache rules, or both fight each other. Visitors get stale content while fresh pages never cache.
Broken sessions Cache serves logged-in content to anonymous visitors. WooCommerce carts, dashboards, and user data leak across sessions.
What You Get
Full audit of current Cloudflare rules and cache behavior
Page rules and cache rules configured for your exact stack
Cloudflare APO activation and validation for WordPress
Cache hit ratio report with before/after TTFB numbers
Workers-based edge logic for dynamic content handling
Cookie exclusion rules so logged-in users bypass cache
Cache purge strategy with automated invalidation hooks
Monitoring setup to track cache performance over time
How I Work
Audit
I review your current Cloudflare config, DNS setup, page rules, and cache headers. Most problems are obvious within 30 minutes.
Plan
I map out which URLs need full-page caching, which need bypass rules, and where Workers can handle edge logic your server shouldn't touch.
Configure
I set up cache rules, APO, Workers, and purge hooks. Everything is tested on staging before it touches production.
Validate
I measure TTFB, cache hit ratios, and page load times across 5+ global locations. You get a before/after report with hard numbers.
Real Results From Recent Setup
AWS Hosting Setup Services
Performance Optimization Services
Security Hardening Services
Common questions
Why do I need a Cloudflare cache setup if I already have Cloudflare proxying my site?
The default Cloudflare proxy mostly caches static assets (images, CSS, JS). It does not cache HTML by default. So every page request still hits your WordPress origin, which means your site is only as fast as your origin server. Real Cloudflare caching means HTML caching with proper cache rules, bypass conditions for logged-in users, and cache purging on content updates.
Should I use Cloudflare APO?
For most WordPress sites, yes. APO (Automatic Platform Optimization) is $5/month and handles HTML caching, mobile-specific caching, and third-party font caching automatically. The catch: APO conflicts with some plugins (WooCommerce, BuddyPress, custom AJAX-heavy themes). I configure APO for sites where it actually works and use custom Cache Rules where it doesn’t.
Will Cloudflare caching break my logged-in admin or WooCommerce checkout?
Not when configured correctly. Bypass rules for /wp-admin/, /wp-login.php, ?wc-ajax= URLs, cart and checkout cookies, and any other dynamic context. Logged-in users see real-time content; anonymous visitors hit cache. WooCommerce stores work with cache when the bypass logic is right — and that’s the part most setups get wrong.
How fast will my site be after the Cloudflare setup?
Cached HTML pages typically TTFB at 30–80ms from any of Cloudflare’s 300+ edge locations, versus 400–1500ms hitting your origin. LCP improvements of 1–3 seconds are typical. Your site doesn’t get faster — it gets dramatically faster, especially for visitors far from your origin server.
What about cache invalidation when I publish or update a post?
Configured automatically. WordPress plugin or Cloudflare Worker watches for post saves, comment activity, and product updates, then purges the relevant URLs (and the home page, archives, sitemaps). No more ‘why isn’t my new post showing up?’ panic at 11pm.
Do you set up Cloudflare Workers or Page Rules?
Both, where appropriate. Page Rules for simple cache overrides and redirects. Workers for advanced logic: A/B test routing, image transformations on the edge, custom geolocation behavior, security challenges, and request modifications. Workers cost almost nothing for typical traffic — and unlock things that aren’t possible with Page Rules alone.
Will this conflict with my existing caching plugin (WP Rocket, LSCache, W3TC)?
I’ll audit your existing caching layer and either coordinate it with Cloudflare or remove it if it’s redundant. WP Rocket pairs well with Cloudflare. LiteSpeed Cache is fine if you’re on a LiteSpeed server. W3 Total Cache is usually replaceable. The goal is one canonical cache layer, not three competing ones.
How long does the setup take?
One week for standard sites. Two weeks for WooCommerce stores or sites with complex membership/AJAX patterns where the bypass logic needs careful work. Includes load testing, before/after Web Vitals reports, and a Loom walkthrough of the dashboard so you can manage it yourself.
Let's Fix Your Cloudflare Setup
Send me your domain and current Cloudflare plan. I'll tell you what's broken and what it'll take to fix it.