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In 2021, Black Friday deals will be available on the 26th of November. Thus, a number of people have already been preparing their wish-lists of the items they would like to purchase on this day. There are plenty of excellent deals being offered on various prominent platforms like Best Buy, Amazon.com, Target, and Walmart on Black Friday 2021.
Here I have listed the best-known Black Friday and Cyber Monday deals that you can avail yourself of this year. Since Black Friday only comes around once a year, you need to stay as vigilant as possible. As a matter of fact, you should have a good understanding of what exactly you are looking to buy. I will help you get the best of Black Friday 2021 – including the date of launch, how to find the best prices, how to shop safely on the internet, and the best-known discounts so far.
How to Make the Most of 2021 Black Friday Deals?
- Decide on the products and services you want to buy. Look for the stores that sell these and are a part of the Black Friday sale.
- Compare the prices you find the most attractive. All the stores offer discounts. So look into the deals and see where the differences lie.
- Black Friday Deals are available online beforehand. Note down the ones you want and smoothen your shopping experience.
- When you are well-prepared, you can go to the online store as soon as the sale starts and get your product, before the offer ends.
Latest Black Friday Deals 2021
Black Friday Deals are online and you can access them at your leisure. The last day of Black Friday Week is called Cyber Monday. We suggest you not to wait till the very last day and grab the offers as soon as the sale begins.
What is Black Friday?
Black Friday is the day right after Thanksgiving, which is well-known among Americans for the incredible sales which are held on this day. Officially, it marks the start of the holiday shopping season for American; now, the same has become a tradition for the rest of the world as well. Today, some of the most prominent stores put up 24-hour Doorbuster Sales on Black Friday. Customers who make the effort to turn up early (often reaching the stores at 6 AM or even standing in lines from the previous night itself) receive much superior discounts than others.
Black Friday is, arguably, the biggest festival of the year for bargain hunters. It is the one and only day of the year on which the offers and sales simply have no rivals. In fact, even Christmas and New Year sales cannot hope to compete with the incredible offers to be found on this day. It is easy enough to see why this day has achieved its well-deserved cult status.
Notably, Black Friday is not an officially sanctioned federal holiday – banks across the country are all open, and everyday work goes on normally. However, for normal citizens, this day provides the greatest opportunity to avail the best bargain of the entire year. Thus, they wait in line for several hours; some of them even go to the lengths of staying overnight in tents outside their favourite stores. The stores, on their part, also make their best efforts to attract customers with excellent deals on various items like furniture, apparel, gadgets, electronics, and so on.
In modern times, the craze surrounding Black Friday has reached a fever pitch with stores opening earlier than expected every year. Back in 2015, Walmart announced the beginning of their Black Friday sale at 9 PM the previous day (on Thanksgiving evening). Similarly, Amazon has been launching its Black Friday deals on Monday before and giving users an entire week to avail themselves themselves discounted prices. Black Friday has also paved the way for a wide range of other sales days, such as Cyber Monday and Green Monday.
Although Black Friday and all these other days associated with it are symbols of positivity and festivity today, it wasn’t always that way. In fact, the origins of this day are rather bleak. Let us take a brief look at the history of Black Friday.
When did the trend of Black Friday sales start?
Today, Black Friday results in drastically increased sales for retailers and highly profitable bargains for customers. However, it wasn’t always so popular with either sellers or buyers. This day emerged as the biggest shopping day of the year sometime after the year 2000. It was not even considered among the top 3 busiest shopping days prior to this. In fact, that position had been claimed by the Saturday before Christmas for a long time before Black Friday gained prominence. A well-known story describes that Black Friday became popular as a shopping day when retailers gradually observed their earnings changing from losses to outstanding profits and sales.
The real story behind Black Friday revolves around the 1966 media reports from Philadelphia. At the time, police officers reported surprising increases in traffic jams and levels of pedestrian traffic in the shopping district. This situation was unbelievably hard for the security to handle. It was so difficult for the police officers at Philadelphia to control the gargantuan crowds of shoppers that it became known as one of the most dreadful days they had ever faced. They called it the “Black Friday”, and the name was stuck to this day ever since. Eventually, retailers succeeded in doing away with the negative impression associated with this phrase. Within a few years, the unpleasant roots of this term were forgotten, and Black Friday came up as a shopping day in 2002. Soon, it became the favourite day for both online and offline shoppers all across the USA.
Black Friday isn’t going anywhere
Researchers have arrived at the conclusion that one of the major reasons behind the popularity of Black Friday is the fact that a lot of people get the day off, several stores of all sizes are open for a long time, and all of them appear to offer an excellent deal that could serve as an ideal Thanksgiving or Christmas gift. Stores open up earlier on Friday and give their dedicated customers an excellent opportunity to begin shopping as soon as possible. Many people even head for their favourite Black Friday sale immediately after their Thanksgiving dinner.
The National Retail Federation conducted a detailed survey last year and discovered that almost 136 million Americans have been confirmed to shop over Thanksgiving Weekend. Moreover, 184 million Americans are interested in availing the deals on Cyber Monday as well. Black Friday shopping has grown to become quite popular on the internet as well. You can avoid the hustle and bustle of physical stores by looking for Black Friday deals on popular online shopping platforms. Many of them feature items from some of the largest retailers in the country as well.
Thus, Black Friday has truly emerged as a remarkable shopping trend which continues to grow in popularity every year. Both conscious sellers and smart buyers can reap a lot of profit from these sales. For retailers, lowered retail prices lead to more purchases from customers, resulting in record-breaking sales and profits. Similarly, buyers get to purchase high quality electronics, apparel, furniture, gifts, and other items at greatly lowered prices.
Obviously, this is a win-win situation for everyone, and thus Black Friday is here to stay. Although it does pose a significant challenge for law enforcement, the advent of online shopping platforms has provided a solution to this as well.
How did Black Friday gain popularity among retailers?
It can be incredibly hard to remain outside for an extended period of time, facing the harsh weather conditions and huge crowds of people who want to buy the same kinds of items. Naturally, buyers have a clear reason for doing this – namely, being able to get incredible discounts and the opportunity to buy items they may not have been able to purchase otherwise. However, you might wonder why retailers are so enthusiastic about Black Friday. After all, a glance at several online viral videos shows shoppers going ballistic at stores, fighting for the last remaining stock of their favourite merchandise.
In spite of this, all the major retailers in the US make efforts to provide the best possible deals on Black Friday, every year. A lot of stores put up the bargains on Thanksgiving itself, to reward the most dedicated bargain seekers for their perseverance. A survey shows that almost $2 billion was spent online during Thanksgiving Day last year. Obviously, this shows that customers and retailers have successfully developed a mutual bond of respect and understanding.
Also, retailers’ respect for Black Friday has been a part of American history for long. During the civil war, Abraham Lincoln declared Thanksgiving an official national holiday. This ruling persisted for 70 years, until 1939. Since retailers desired to have a longer shopping period before Christmas, they requested then President Franklin D. Roosevelt to change the date. After all, Christmas shopping has long been a part of American tradition. The shopping period begins after Thanksgiving, and retailers wait until this day to start advertising their holiday sales and deals.
President Roosevelt, wishing to help in ending the recession, officially extended this shopping period as much as possible by starting the holiday early. On the 26th of December, 1941, the Congress passed a new law which sets the fourth Thursday in November as the official date of the holiday for Thanksgiving.
Other things you need to know about Black Friday
Black Friday holds a position of great importance in the American culture. People are enthusiastic about the limited number of Doorbuster deals, which could provide up to 90% off the regular retail prices. However, customers are only able to avail such incredible offers right at the beginning of the sales. Thus, people seeking bargains need to be there as soon as the doors open up. If you miss out on this moment, don’t worry because retailers also like to attract more buyers by putting up special deals after Doorbuster offers have been sold out.
Yes, it’s true – sellers often try to create a sense of urgency among customers in order to move their stocks faster. Black Friday happens to give them an excellent opportunity for the same. Here are some common tactics used by retailers to boost sales on Black Friday:
- Offering unbelievably low prices on selected items, hoping that impulse shoppers will be encouraged to buy other goods as well.
- Providing time-sensitive sales to give shoppers a few hours’ worth of time to avail the items they want at discounted prices.
- Offering a limited number of articles at a discounted price, so that buyers are dealt on a first come, first serve basis.
- Giving additional deals and benefits to existing customers.
These strategies have obviously been developed to convince buyers that they can’t afford to miss out on this deal of a lifetime. As a result, there is also a chance of them buying some full-priced items along with the discounted ones, simply because they are in a spending mood. It is, therefore, easy enough to see why retailers are ready to make the effort to open their stores at 2 AM on Friday after Thanksgiving. Apart from facilitating their buyers, they also want to become the first stop on customers’ journey of Black Friday shopping.
Apart from these, an increasing number of retailers are also using online ads to attract more customers. E-commerce websites have proved to sell items as effectively as physical stores, if not more. The internet has increased the excitement surrounding Black Friday and helped retailers target eager customers more precisely.
How to find the best deals in physical stores?
Black Friday 2021 is undoubtedly going to be a massive shopping event. Apart from major outlets like Amazon, Target and Walmart, even smaller shops put up amazing deals on Black Friday, including a long list of online retailers. Physical or in-store shopping has always been an important part of Black Friday. If you choose to shop exclusively online, you will miss out on the holistic in-store experience which retailers work hard to create on this day. Thus, many shoppers traditionally wake up early and go hunting for bargains.
Thus, for getting the best Black Friday experience, you should rise early or even do away with bedtime altogether to grab the best deals. You can compensate for your compromised hours of sleep once you’re done shopping. Hunting for bargains on Black Friday can help you save a lot on your Christmas Shopping and ensure that your loved ones get what they needed. Great places to start off Black Friday shopping in 2021 include Target, Macy’s, and Walmart.
There are, however, some downsides of in-store shopping on Black Friday. For example, brawls and fights over buyers wanting the same item are common; sometimes, they’re so severe that additional security needs to be called in. Under-staffing of some stores and unexpected power outages lead to problems as well. You can avoid these issues by visiting your local stores instead of their branches in more accessible but seriously congested areas. You should also try to start checking up on Black Friday deals early on, and plan your route to the store as well as inside the store beforehand.
How to find the best deals in online stores?
Black Friday sales are now greatly popular on the internet as well. It is an excellent option for people who do not want to deal with swarming crowds of adrenaline-driven shoppers. You simply need to keep checking the website of your favourite retailer for deals, including their Black Friday coupons, offers and ads in your inbox. If you’ve not selected a particular store yet, you should compare prices across both brands and products before making the decision to purchase.
Like in-store shopping, online shopping comes with problems of its own. Online stores – even leading platforms like QVC, Macy’s and Walmart – end to experience downtimes during Black Friday sale events because their servers get overloaded by the massive amount of traffic faced by them. Even if the website remains up and running, users could experience unusually long page load times, causing irritating delays in online checkouts.
If you experience this, you could try closing that particular window and visiting other retailers’ websites to get a similar good deal without waiting endlessly.
How to prepare for Black Friday sales?
You can avoid being disappointed on Black Friday by being a little flexible with your shopping list. It is quite probable that you will miss out on some of the biggest deals in spite of your best efforts, because they are only available in such limited quantities. Thus, you should always try to have a backup plan in place if your first option gets sold out.
Black Friday shopping can be intimidating because you need to be very fast. There’s little or no time to think; you need to grab the items promptly or watch someone else beating you to it. Therefore, you must have a strategy to avail the best deals on Black Friday 2021. I have listed some tips for this purpose below:
- Before you go out shopping, make sure you have a to-buy list of items you want to spend your money on.
- Remember that the bigger the item you purchase, the more money you will save.
- Prepare a game plan with your family and friends, and send all of them to different stores to buy items for everyone else in the group.
- Try to prefer stores which offer the facility of price matching.
- Depending on store policies, you could consider the possibility of price readjustments as well.
- Make sure you spend money only on the merchandise you actually need.
- Observe your surroundings closely when you leave your car.
- Give preference to online shopping if you can.
- Even if a deal you had been interested in gets sold out, keep checking if it has been restocked.
- All sales made on Black Friday are final, so make sure you are confident about what you want before purchasing it.
- Most importantly, stop spending unnecessarily and start saving money for this event today itself.
Best websites for shopping on Black Friday
Considering the immensity of this shopping event, you should try to check online stores first and learn more about the available deals. Given below are some of the best websites for starting your Black Friday shopping online:
- Tiger Direct
Throughout your Black Friday shopping experience, make sure you are kind and polite towards other people, including store employees and other customers. This simple act of graciousness will take you a long way when you’re out shopping on Black Friday. Enjoy the thrill of bargain hunting and make the most of this year’s exciting shopping season.