As a startup owner, navigating the complex and ever-changing world of marketing strategies for your startup can be an exhausting challenge. From tight budgets to limited resources, it takes a lot of work to carve out a significant brand presence with small back pockets. Fortunately, there are plenty of tried-and-true marketing techniques that are both…
No matter what kind of online business you have, as an entrepreneur, your priority always is to attract more customers to your business. In this, you use all the tools and techniques you can find. There is one such technique called inbound marketing. Inbound marketing is not a new concept, but not many businesses use…
One might think that casinos and online gambling don’t need any support to strive. It is no secret that gambling has been around since the dawn of humankind. Romans did it. European Emperors did it. And most people continue to enjoy this pastime in the 21st century, regardless of their status, class, or gender. It…
The reason why b2b marketing attribution is significant is because it allows you to understand your marketing strategies on a deeper level. Once a lead converts into a customer, a marketer should know how, when, and which channel should receive credit. The customer’s buying journey is never linear, especially in today’s marketing environment. A sale…
In the past, I have vouched for having a website for small businesses. But Blogs? Does a small business need a blog? Yes, it does. I have been emphasizing the importance of blogs from time to time. Blogs don’t just work as an information hub for your small business but also greatly help with sales.…
If you ever have dreams of leaving your day job in the dust as you chase your bright ideas towards success, you would not be alone. Becoming a successful entrepreneur is more than just a pipedream, it is a totally achievable reality, and one that is reached through diligence, tenacity, and some good old-fashioned luck.…
About a decade ago, shops, malls, showrooms and other store types were effectively the only places people bought products from. But since the advent of the internet into the day-to-day lives of people – better to say, into the lives of consumers – things have changed dramatically. People now prefer to buy more from online…
When you’re in business, you’re hopeful that the quality of your product or services will be enough to draw in customers and let people know that you’re a company worth their time. It’s often difficult to get this message out there without sufficient marketing, but you hope that the quality of your brand will spread…
The concept of digital marketing has become incredibly important for businesses during the last decade and in case you are wondering why, it is very simple. Most customers consume online content and information and make purchases online, which, for businesses, means they need to have an active online presence in order to remain relevant and…
Looking to create a content marketing plan for your website and don’t know where to start? I have been there. Staring on a blank screen with the “Content Marketing Plan” title and nothing else. I understand this can be hard, no matter how experienced you are. In this step-by-step guide, I will help you develop…
Have you ever stumbled upon a post on Instagram from your favorite influencer explaining how the tools they curate have helped them stay consistent on social media? Or, perhaps it’s an SEO expert Brian Dean, with a blog on SEO tools — complete with tried and reviewed 179 free and paid tools — which persuades…
We all know how Social Media benefits businesses on a rough scale. From small to medium to large, all companies use social media to grow their business online. I have seen brands switch from SEO only approach to the SEO+SMM (Search Engine Optimization + Social Media Marketing) approach — and get quite effective results. If…
