Listing Copy That Wins the Install, Not Just the Impression
Your app could be the best in its category and still lose to a worse app with a sharper listing. Most descriptions read like a feature dump, so users bounce before the install button. I write ASO-optimized Play Store copy that ranks for the right keywords and turns store visitors into downloads.
Why your listing isn’t converting
Wrong keywords
Your title and description miss the terms people actually search, so you never surface in the listings that matter.
Feature dump
The copy lists what the app does, not what the user gets. Nobody reads a wall of features on a phone screen.
Boring first lines
Play Store cuts off the long description fast. A flat opening loses the reader before the good part shows.
Blends in
Your listing reads like every competitor’s. Nothing tells a browsing user why yours is the one to install.
Mismatched expectations
Vague copy sets the wrong promise, so users install, get confused, and leave one-star reviews.
English-only copy
One language, one market. No localized listings means you’re invisible to most of the store’s audience.
What’s included
A data-driven, conversion-first take on App Store Optimization. Every line is written to rank, skim well, and earn the tap.
- App title and keyword-field optimization for ranking and relevance
- Persuasive short description within the 252-character limit
- Keyword-optimized long description, structured to skim
- ASO keyword research with search volume and difficulty
- Competitor listing teardown and positioning angle
- Benefit-led feature highlights, not a raw feature list
- Localization-ready copy for your priority markets
- Two listing variants you can A/B test for installs
What changes after
How I write your listing
Research
I dig into your app, audience, and competitors, then pull the ASO keywords worth ranking for in your category.
Position
I find the one angle that separates your app from the pack, so the listing leads with a reason to install.
Write
I write the title, short, and long description for ranking and conversion, with a hook in the first visible lines.
Test & refine
I deliver A/B variants and refine the copy against install and conversion data once it’s live.
Turn store visitors into installs
Stop losing downloads to a weak listing. Get Play Store copy built to rank and convert from the first line.
Get my listing copy →