Play Store Copywriting
I research the keywords your users actually search, then write your title, short description, and long description to rank and convert. Fixed price, delivered with two A/B variants.
500M+ lifetime search impressions on content I’ve written and optimized
Replies within 24 hours, usually the same day
Work delivered for, or alongside, teams at:
What it costs
Everything your Play Store listing needs to rank and convert, written from keyword data and competitor research, not adjectives. You get two variants so the store data picks the winner.
App Store (iOS) copy for the same app is quoted separately; the two stores weigh keywords differently.
All prices include GST.
How this runs
I dig into your app, your audience, and your category, then pull the keywords worth ranking for, with search volume and difficulty attached. Guesswork ends here.
You leave with: a keyword shortlist with data.
I tear down competing listings to find what they all say, then find the one angle yours can own. A listing that reads like every rival’s loses on a coin flip.
You leave with: a one-line positioning angle.
Title, short description, and long description get written for ranking and conversion, with the benefit and hook in the first visible lines. The Play Store cuts off copy fast, so the opening does the selling.
You leave with: complete, paste-ready listing copy.
You get two variants formatted for a store listing experiment. Once results come in, I recommend the winner and note what to test next.
You leave with: two A/B variants and a test plan.
I read your competitors’ reviews before I write a word. Users describe the problem in their own language there, and that language is what converts and what they search.
I refuse keyword stuffing. Google demotes it, users bounce off it, and a listing that reads like keyword soup tells people the app was built the same way.
Most of the effort goes into the first visible lines, the title, the short description, and the opening of the long description, because that’s all most users ever read before deciding.
— Gaurav
Before you write in
Not answered here? Ask directly and you will hear back within 24 hours.
The package is ₹10,000, fixed, and that price includes GST. It covers keyword research, the title and keyword-field optimization, the short and long descriptions, a competitor teardown, and two A/B variants. One listing, one price, no hourly meter.
Because the scope is deliberately tight: research and copy for one listing, delivered once, done well. No screenshots, no video, no monthly retainer padding the invoice. If you later need creative or ongoing ASO, those are separate scopes with their own quotes.
It targets the two levers copy controls: keywords in the fields the algorithm weighs, and a conversion rate the algorithm rewards. Both usually move with a rewrite, but nobody honest guarantees a rank position, because reviews, installs, and competitors weigh in too.
Yes, as a separate quoted piece. Apple and Google use different fields, character limits, and keyword rules, so copy-pasting one listing into the other wastes the ranking opportunity. Each store gets copy written for its own algorithm.
Yes, and that’s most of this work. I audit your current title, descriptions, and keywords, find where you’re missing search terms or burying the value, and rewrite. A listing rewrite often lifts installs without changing the app at all.
About me
Campaigns from startup budgets to 300M+ citizens.
Campaign clients get the operator behind national-scale digital programmes.
I was a teacher before I was a developer. I taught mathematics to competitive-exam students, which is why I explain hard things plainly instead of hiding behind jargon.
What I am actually good at is the join: technical SEO, fast front-ends, and content treated as one system instead of three vendors blaming each other.
Tell me who the app is for and what an install is worth to you. I’ll reply with what the current listing gets wrong and a delivery date.
Replies within 24 hours, usually the same day
