See Exactly How Competitors Outrank You, and Where They’re Weak
Most competitor reports list keywords and call it a day. Mine shows you the specific gaps you can actually close, ranked by what moves rankings first. I’ve run competitive teardowns for 800+ businesses, and the win is almost never “write more content.”
Why you keep losing to competitors
You don’t know who they are
The sites taking your traffic often aren’t the brands you think of as rivals. Real competitors are whoever ranks for the keywords that pay you.
No data, just assumptions
Guessing what competitors do instead of measuring it makes every decision a coin flip. That gets expensive fast.
Content gaps you can’t see
Topics they cover, headings you skip, and entity coverage Google rewards. All invisible until someone maps it side by side.
Backlink blind spots
They earn links from sources you’ve never pitched. Without their link profile in front of you, you’re playing a different game.
Hidden technical edge
They load faster, ship cleaner schema, and pass Core Web Vitals. You see the ranking, not the reason behind it.
Data without direction
A spreadsheet of metrics isn’t a plan. The number that matters is which gap to close first, and almost nobody hands you that.
What’s in your competitor report
A prioritized plan to overtake specific rivals, not a pile of charts. Every gap comes with the fix and the order to do it in.
- Top 10 competitor identification by real keyword overlap, not assumption
- Content gap analysis: topics, headings, and entities they cover that you don’t
- Backlink profile comparison: sources, anchor text, and link velocity
- Technical SEO comparison: speed, schema, Core Web Vitals, mobile
- SERP feature ownership map for snippets, People Also Ask, and image packs
- Keyword overlap matrix that surfaces unique opportunity terms
- Prioritized action plan with specific steps ranked by impact and effort
- Optional quarterly re-analysis to track progress as competitors shift
What changes after
How I analyze your competition
Identify real rivals
I find who actually ranks for your money keywords, not just the brands you assume you compete with.
Pull the data
Keyword overlap, content depth, backlinks, technical signals, and SERP features, all measured side by side.
Find the gaps
Every weakness documented with impact and effort, so you know exactly where you can overtake them.
Hand you the roadmap
A ranked action plan your team can execute, sorted by what moves rankings first.
What a competitor analysis reveals
I reverse-engineer why your competitors outrank and outsell you, then hand you the specific gaps to exploit. Not a vanity report, a list of moves you can make this quarter.
🔍Search and keyword gap
- Keywords they rank for and you don’t
- Their top traffic-driving pages
- Content depth and format gaps
- SERP feature opportunities
🔗Backlink and authority gap
- Referring domains they have
- Link sources you can replicate
- Digital PR and mention patterns
- Anchor and topical authority signals
🛒Offer and conversion tactics
- Pricing and positioning angles
- On-page and CTA patterns that convert
- Funnel and lead-magnet teardown
- Ad messaging and channels
🗺️Your exploit plan
- Ranked list of quick wins
- Content and link priorities
- Positioning gaps to own
- A 90-day competitive roadmap
Competitor analysis questions, answered
What does a competitor analysis include?
It covers your competitors’ organic keywords and top pages, their backlink profile, content and format gaps, positioning and offers, and their paid and social tactics. You get a prioritized list of gaps to exploit, not just a comparison chart, so you know exactly where to attack.
How many competitors do you analyze?
Usually 3 to 5 true competitors, the ones actually taking your traffic and customers, not just the biggest names. Analyzing the right handful deeply beats a shallow look at ten, because the goal is specific, actionable gaps you can act on.
What tools do you use?
Ahrefs and Semrush for keywords, traffic, and backlinks, plus manual review of their pages, funnels, and offers. Tools show what competitors do; the value is figuring out why it works and which parts you can realistically replicate or beat.
How is this different from an SEO audit?
An SEO audit looks inward at your own site’s issues. A competitor analysis looks outward at what rivals do better and where they’re weak. They pair well, but a competitor analysis is about strategy and opportunity, not fixing your technical debt.
Will I get an action plan?
Yes. Every finding turns into a ranked move: keywords to target, content to build, links to pursue, and positioning to own, sequenced into a 90-day plan. The deliverable is what to do next, not just what the competition is doing.
How long does it take?
A thorough analysis of 3 to 5 competitors takes about a week, including the write-up and a walkthrough call. Larger or multi-market comparisons take longer, but you always leave with clear priorities rather than raw data.
Stop guessing why competitors outrank you
Get a competitor analysis that shows the exact gaps to close, in the order that moves rankings fastest.
Analyze my competitors →