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Which Black Friday SEO deals are worth buying this year, and which SEO tools never go on sale at all? I’d settle those two questions before opening a single checkout page. Some tools cut their price for a week, some only discount the first year, and Ahrefs doesn’t discount at all.
My advice is to buy only the tool you’d pay for anyway in March. A first-year discount on a tool you stop using still turns into a full-price renewal next November, and most SEO tools renew at their regular rate.
I’ve tracked the best Black Friday SEO deals on this page since 2022 and bought most of these tools with my own money. For each one, I show what’s on sale now, what it did last Black Friday and what it renews at. If you only need a WordPress SEO plugin, my SEO plugin deals page compares every plugin’s license terms.
Rank Math’s PRO Anniversary Sale is the only live sale on this list right now. SEOPress starts its Black Friday on November 25, and Yoast has teased its sale without dates. I update this page as each one goes live.
Black Friday SEO Deals at a Glance
Here’s every tool in one table: the deal running now, last year’s Black Friday offer and the price you’ll pay after the sale.
| Tool | Job | On sale now | Last Black Friday | After the sale |
|---|---|---|---|---|
| Semrush | All-in-one SEO | No sale; 7-day free trial | No official offer found | SEO plan $139 a month, or $117.33 billed yearly |
| Ahrefs | Backlinks and research | Never discounts | None | Lite $129 a month, or $107.50 billed yearly |
| Advanced Web Ranking | Rank tracking | No sale; 7-day free trial | Up to 50% off | Pro $139 a month, or $125 billed yearly |
| Marketing Miner | Bulk SEO analysis | No sale; 10 free days | None | €19 to €114 a month |
| SiteGuru | SEO audits | No sale; 6-week free trial | None; AppSumo deal sold out | Small $49 a month, or $39 billed yearly |
| Link Chest | Link building | $99 lifetime | 15% off with SEOLOVE in November | $19 a month, or $99 once |
| Labrika | AI SEO audit | AppSumo lifetime from $68 | Same AppSumo price | One-time payment |
| Rank Math | WordPress SEO plugin | Anniversary Sale to Nov 11: PRO $5.59 a month billed yearly | PRO $4.92 a month, $4.08 on Nov 26 and 27 | PRO $8.99 a month |
| Yoast SEO | WordPress SEO plugin | Sale teased, no dates | 30% off everything: Premium $83.16 | Premium $118.80 a year |
| SEOPress | WordPress SEO plugin | Starts Nov 25 | PRO Unlimited $99 instead of $149 | The price you paid |
| AIOSEO | WordPress SEO plugin | 50% off year one, all year | Pop-up offers; terms not published | Basic $99 to Elite $599 a year |
| Slim SEO | WordPress SEO plugin | No sale | 40% off Pro until Nov 30 | Personal $59 a year |
| Link Whisper | Internal linking | $40 off plus $60 in AI credits with BFLW2026, Nov 24 to 28 | Reported $40 off | Starter $97 a year |
| Squirrly SEO | WordPress SEO plugin | Sale teased, no terms | No verified discount | PRO $19.99 a month billed yearly |
| Schema Pro | Structured data | $69 for the first year | Up to 24% off; lifetime $189 | $79 a year, or $229 lifetime |
| EWWW Image Optimizer | Image optimization | 15% off for life with SNH2026 | No 2025 sale | Standard $80 a year |
The cards below pull each tool’s current offer from my deals database, so they change as sales start and end:
Rank Math Black Friday expected
WordPress SEO tools for schema, sitemaps, redirects and keyword tracking. PRO covers personal websites; Business or Agency is required for client sites. Paid plans…
Schema Pro Deal live
Schema Pro automates structured data markup on your WordPress site, adding schema for articles, products, reviews, FAQs, and more without manual coding. This helps…
Link Whisper Deal live
LinkWhisper is a WordPress plugin that uses AI to suggest internal linking opportunities across your content. Internal links are critical for SEO, but manually…
Screpy Deal live
Screpy monitors your website's performance, SEO, uptime, and Core Web Vitals from a single dashboard. It combines multiple monitoring tools into one affordable platform.
Labrika Deal live
Labrika is an SEO auditing tool that analyzes your website across hundreds of parameters including technical SEO, content quality, and backlink profile. It provides…
WP 301 Redirects Deal live
WP 301 Redirects is a WordPress plugin that automatically manages 301 redirects for changed URLs, preventing 404 errors and preserving SEO value. It also…
SEOPress Deal live
SEOPress is a lightweight WordPress SEO plugin that handles meta tags, sitemaps, schema markup, content analysis, and redirects without the bloat of heavier alternatives.
All in One SEO Deal live
All in One SEO is a comprehensive WordPress SEO plugin used by over 3 million websites. It handles meta tags, XML sitemaps, schema markup,…
Semrush Deal live
SEMrush is the all-in-one SEO and digital marketing toolkit I recommend most. After using it daily for years across dozens of client projects, I…
EWWW Image Optimizer Deal live
EWWW Image Optimizer automatically compresses and converts images on your WordPress site to improve page load speed. It handles JPEG, PNG, GIF, and WebP…
The Link Chest Regular price
The Link Chest is a curated collection of essential tools and resources for bloggers and content creators. From SEO and design tools to writing…
SiteGuru Regular price
SiteGuru makes SEO auditing simple with automated weekly scans and prioritized to-do lists that tell you exactly what to fix first. It's designed for…
SEO Tools Black Friday Deals
Standalone SEO platforms rarely run deep Black Friday sales. I’ve used most of these on client work across 850+ clients, so I’ll say where a trial or yearly billing beats waiting for a deal.
Semrush
Semrush is my go-to for competitor analysis and keyword research. I’ve used it daily since 2019 across every client project, and the Keyword Magic Tool alone has found me opportunities that paid for the subscription ten times over.
Semrush hasn’t announced a Black Friday deal, and I couldn’t find an official one from last year either. Its pricing page now lists these plans:
- Free plan with a limited number of daily requests
- SEO: $139 a month, or $117.33 a month billed yearly
- Starter (SEO and AI search): $199 a month, or $165.17 billed yearly
- Pro+ (SEO and AI search): $299 a month, or $248.17 billed yearly
- A 7-day free trial on paid plans
My suggestion is to take the free trial now and switch to yearly billing if you keep it, which saves up to 17% on any day of the year. My Semrush review covers how I use it, and my Semrush Black Friday page tracks any offer the day it appears.
Marketing Miner
Marketing Miner doesn’t get the attention it deserves. It packs 40+ SEO tools into one clean interface, and its strength is bulk analysis: up to 100,000 keywords or URLs in a single run.
It doesn’t run Black Friday sales, and its FAQ says there’s no discount code. These are today’s monthly prices, excluding VAT:
- Minee: free for 10 days
- Starter: €19
- Miner: €34
- Digger: €69
- Machine: €114
- Yearly billing: 12 months for the price of 11, by bank transfer on request
Prices went up this year. Miner was €25 and Digger €49 last fall, so I’d use the 10 free days to check that the bulk tools fit your work before paying.
Advanced Web Ranking
Advanced Web Ranking is a rank tracker for agencies that report rankings for many clients, with white-label reports and local and mobile tracking.
Last Black Friday it ran up to 50% off, and nothing is announced yet for this year. Today’s prices:
- Pro: $139 a month, or $125 a month billed yearly
- Agency: $279 a month, or $251 billed yearly
- Enterprise: $699 a month, or $629 billed yearly
- A 7-day free trial with no card, and a 30-day money-back guarantee on every plan
If you track rankings for clients, I’d start the trial now and buy only when a Black Friday discount lands on the plan you need.
Ahrefs
Ahrefs doesn’t do Black Friday deals. Its own pricing FAQ says it never runs discounts, so I’d ignore any site selling an Ahrefs Black Friday coupon. My Ahrefs Black Friday page covers the cheapest ways to use it.
- Starter: $29 a month
- Lite: $129 a month, or $1,290 a year
- Standard: $249 a month
- Advanced: $449 a month
- Enterprise: priced by sales
If you’ve been paying monthly, switching to yearly billing saves up to 17%. You can also use Ahrefs Webmaster Tools for free on sites you own, which covers a basic site audit and backlink data.
SiteGuru
SiteGuru strips away the complexity of SEO auditing. You don’t need to know what hreflang means to use it. It scans your site, ranks issues by impact and tells you what to fix first.
Its AppSumo lifetime deal is sold out, and SiteGuru hasn’t announced a Black Friday sale. Today you get:
- A 6-week free trial with no card and no automatic billing
- Small: $49 a month, or $39 billed yearly
- Medium: $99 a month, or $79 billed yearly
- Large: $199 a month, or $159 billed yearly
Six weeks is enough time to fix a site’s biggest issues before you pay anything.
Link Chest by SEO Buddy
Link Chest is more of a cheat sheet than a traditional SEO tool: a curated list of backlink opportunities with step-by-step instructions for landing each one. No cold emailing, no guesswork.
SEO Buddy now sells it directly, and it’s cheaper than it was:
- $19 a month
- $99 lifetime, paid once
- A strict no-refund policy
Last November, it took 15% off with the code SEOLOVE on what was then a $49 monthly plan. With a $99 lifetime option on the page now, I’d skip the monthly plan.
Labrika
Labrika checks 200+ ranking factors and gives specific fixes, and it suggests content changes while you write. Its AppSumo lifetime deal is still live at the same price it had last Black Friday:
- Plan 1: $68 once (listed at $228), unlimited websites and 10,000 page crawl credits a month
- Plan 2: $136
- Plan 3: $204
- A 60-day refund window
It’s a partner listing on AppSumo, so AppSumo’s own guarantee doesn’t cover it. I’d still take Plan 1 if you want a cheap second audit tool next to a paid suite. My AppSumo Plus review explains when the extra member discount helps.
If your budget is tight, don’t overlook the AppSumo lifetime deals. I picked up SiteGuru and Link Chest years ago and both still run perfectly. One payment, no renewals. That’s rare in a category where almost everything wants a monthly subscription.
WordPress SEO Plugins Black Friday Deals
Your SEO plugin controls titles, schema, sitemaps and redirects on every page, so it’s the one SEO purchase a WordPress site can’t skip. My best WordPress SEO plugins guide compares them on features; here I focus on the price you’ll pay.
Rank Math
Rank Math is the WordPress SEO plugin I use across 30+ sites. Its PRO Anniversary Sale runs until November 11, with PRO at $5.59 a month billed yearly (38% off), Business at $17.59 and Agency at $38.59. Last Black Friday, PRO went to $4.92 a month and dipped to $4.08 on November 26 and 27. The free version is already generous, but PRO adds rank tracking, more schema types and a Rank Math AI trial.
My full Rank Math Black Friday breakdown compares every plan with last year’s prices and says which one I’d buy now.
Yoast SEO
Yoast SEO is the original WordPress SEO plugin. Premium now costs $118.80 a year per site, up from $99 before July 2025, and it includes the Local, Video and News SEO add-ons that used to cost extra.
Last Black Friday, Yoast took 30% off everything, so Premium was $83.16. Its Black Friday page says the biggest sale of the year is coming, but it hasn’t given dates.
It’s a solid plugin, but I’d still pick Rank Math, because Rank Math’s free version already includes a redirect manager that Yoast keeps in Premium. My Rank Math vs Yoast comparison shows where switching pays off.
SEOPress
SEOPress is affordable, fast and lightweight. I’ve been running it on several client WordPress sites since 2019.
Its Black Friday starts on November 25, and SEOPress calls it its only offer of the year. Last year, that offer was PRO Unlimited for $99 instead of $149. Today’s prices:
- PRO, 1 site: $49 a year
- PRO, 5 sites: $59 a year
- PRO, unlimited sites: $149 a year
- Renewals at the price you paid, with a 14-day refund
If you manage client sites, PRO Unlimited at last year’s $99 would be the cheapest unlimited license on this list, and it keeps that price on renewal.
All-in-One SEO
AIOSEO sells every plan at 50% off the first year, all year:
- Basic: $49.50, then $99 a year (1 site)
- Plus: $99.50, then $199 a year (3 sites)
- Pro: $199.50, then $399 a year (10 sites)
- Elite: $299.50, then $599 a year (100 sites)
It ran Black Friday offers last year through pop-ups on its site, but it didn’t publish the terms on its pricing page. So the everyday 50% off year one is the number a Black Friday deal has to beat.
AIOSEO’s discount covers the first year only. Elite renews at $599, double what you pay in year one. SEOPress renews at the price you paid, and Rank Math renews at its regular price.
Slim SEO
Slim SEO is the lightweight option: a free plugin that handles meta tags, schema, sitemaps and redirects with almost no setup. Last Black Friday, Slim SEO Pro was 40% off until November 30, and nothing is announced yet for this year.
- Personal: $59 a year for 1 site
- Freelancer: $119 a year for 10 sites
- Agency: $179 a year for unlimited sites
- Renewals at the regular price, with a 14-day refund
Link Whisper
Link Whisper suggests internal links as you write and finds posts with nothing linking to them. For blogs with 100+ posts, it saves hours of manual linking every month, and my internal linking guide shows the process it speeds up.
From November 24 to 28, code BFLW2026 takes $40 off any new license and adds $60 in AI credits, which brings Starter to $57. Existing license holders get bonus credits instead, as my Link Whisper Black Friday page explains. Regular yearly prices:
- Starter: $97 for 1 site with 2,000 AI credits
- Growth: $197 for 3 sites
- Pro: $297 for 10 sites
- Agency: $497 for 50 sites
- A 14-day refund on first purchases
Squirrly SEO
Squirrly covers content planning, optimization and rank tracking in one plugin. It’s teasing a big Black Friday by email, but it hasn’t published the terms.
- Free plan
- PRO: $19.99 a month billed yearly, for 5 sites
- Web Dev Kit: $51.20 a month, for 10 sites
- Business: $71.99 a month, for 7 sites
PRO used to be $9.99 billed monthly, so I’d wait for the actual discount before buying.
Schema Pro
Schema Pro adds structured data to WordPress without code, and every plan covers unlimited sites. Last Black Friday it took up to 24% off, with lifetime at $189, from November 23 to December 1.
- Annual: $69 for the first year, then $79
- Lifetime: $229 (regularly $249)
- A 14-day refund
Rank Math PRO already has a schema builder, so I’d buy Schema Pro only if your SEO plugin lacks one. And since Google stopped showing FAQ rich results in May 2026, FAQ schema on its own isn’t a reason to buy.
EWWW Image Optimizer
Page speed affects rankings, and images are usually the heaviest part of a page. EWWW compresses images and converts them to WebP and AVIF with one click.
EWWW’s founder says they sometimes skip Black Friday. This year they opened a holiday deal early instead: 15% off any plan with the code SNH2026, kept on every renewal.
- Standard: $80 a year, 50 GB of bandwidth
- Growth: $160 a year, 200 GB
- Infinite: $320 a year, 400 GB
- Monthly billing at $8, $16 or $32, and unlimited sites on every plan
A 15% discount that renews saves more over 3 years than a one-time 30% cut.
How to Pick the Right SEO Tools on Black Friday
I wouldn’t buy everything just because it’s on sale; I’ve made that mistake. This is how I’d match a tool to the job:
| If you need | Get this | Why |
|---|---|---|
| A full SEO platform | Semrush, on the free trial and then yearly billing | The most complete toolset, and yearly billing saves 17% any day |
| WordPress on-page SEO | Rank Math PRO in its current sale | Unlimited personal sites, renewing at $8.99 a month |
| Client sites on one license | SEOPress PRO Unlimited from November 25 | The cheapest unlimited license here, renewing at the price you paid |
| A quick site audit | SiteGuru’s 6-week trial | Fix the big issues before you pay |
| Internal linking at scale | Link Whisper with BFLW2026 | Saves hours on sites with 100+ posts |
| Backlink ideas | Link Chest at $99 lifetime | One payment for a curated list of link opportunities |
| Faster images | EWWW with SNH2026 | 15% off every renewal |
| Structured data without code | Schema Pro, if your SEO plugin lacks a schema builder | Unlimited sites on every plan |
Most Black Friday SEO deals need yearly billing for the full discount. I’d pick yearly during the sale, then put the renewal date and price in your calendar before the card is charged again.
FAQs on Black Friday SEO Deals
When do Black Friday SEO deals start?
Some are live already. Rank Math’s PRO Anniversary Sale runs until November 11, and SEOPress starts on November 25. Last year most SEO plugin sales began between November 17 and November 28, and this year Black Friday falls on November 27.
Does Ahrefs have a Black Friday deal?
No. Ahrefs says it never runs discounts. Yearly billing saves up to 17%, and Ahrefs Webmaster Tools is free for sites you own.
Does Semrush have a Black Friday deal?
Semrush hasn’t announced one, and I couldn’t find an official offer from last year. The 7-day free trial and yearly billing are the ways to save.
Do Black Friday SEO prices renew at the same rate?
Mostly no. Rank Math, AIOSEO, Yoast and Schema Pro renew at their regular price. SEOPress renews at the price you paid, and EWWW’s SNH2026 code keeps 15% off every renewal.
Are Cyber Monday SEO deals the same as Black Friday deals?
Usually, yes. Most SEO companies keep their Black Friday price through Cyber Monday, which falls on November 30 this year. Rank Math also ran a separate 2-day price on November 26 and 27 last year.
Should I buy annual or lifetime SEO tool plans on Black Friday?
A lifetime plan pays off only if you’ll use the tool past its payback period. Divide the lifetime price by the yearly price: Schema Pro’s $229 lifetime equals about 3 years of its $79 plan.
Final Remarks
If you’re still unsure where to start, I’d sort out the WordPress SEO plugin first, because it touches every page you publish. Rank Math’s sale is live now, and SEOPress starts on November 25.
After that, I’d add one research tool only when a real project needs it, starting with its free trial. My list of the best SEO tools covers the ones worth paying for outside Black Friday too.
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