AppSumo Plus Review 2026: Is the $99 Membership Worth It?

I get why AppSumo Plus looks like an easy yes. It promises 10% off every deal, $100 in coupons and more time on deals near their end date, all for $99 a year. The trouble is that most of that value only shows up if you keep buying.

I’ve been buying lifetime deals on AppSumo since 2018, and in my first 2 years I spent nowhere near $990 a year. At that pace, the 10% discount on its own would have cost me more than it saved. So the membership is a bet on how often you’ll buy, and it’s easy to lose.

My advice is simple. I’d take the $99 annual plan of AppSumo Plus only if you expect to buy about 4 deals a year, one for each quarterly coupon. If you only shop during a big sale like Black Friday, I’d pay $12 for a single month instead and cancel it afterward.

Verdict: AppSumo Plus pays off for regular buyers through its coupons more than its discount. The annual plan suits someone buying about 4 deals a year. A single sale month is what the monthly plan suits. Plus Pro is for people who buy many Select deals and want 2 years of shutdown cover.

AppSumo Plus Plans and Pricing

AppSumo Plus is AppSumo’s paid membership for people who buy lifetime deals regularly. It comes in 3 plans, and all 3 share the 10% discount and the extra time on ending deals.

Plan	Billed	Quarterly coupon	Shutdown cover	Best for
Monthly	$12 each month	No	1 year	One sale month
Annual	$99 once a year, about $8.25 a month	$25	1 year	Buying about 4 deals a year
Pro	$199 once a year, about $16.58 a month	$25	2 years	Heavy buyers of Select deals

Two terms matter before you pick a plan:

• No refunds on the membership. AppSumo says every Plus plan is a subscription and isn’t refundable. You can cancel before the next billing date.
• The deals keep their own refund window. Most AppSumo deals can be refunded within 60 days, whether or not you’re a Plus member.

What AppSumo Plus Includes

Here’s every perk on the Plus page and what I think each one is worth:

• 10% off every order. It applies at checkout on all 3 plans. Useful, but it only covers the $99 fee once you spend about $990 a year.
• $100 a year in coupons. Annual and Pro members receive $25 in coupon credit each quarter. This is the perk that pays for the annual plan, and the monthly plan doesn’t have it.
• Early Access, Last Call and Extended Access. Plus members see some new deals first and get more time on deals that are ending. Extended Access gives 72 more hours on Select deals after the public sale ends. AppSumo doesn’t publish a fixed length for Last Call.
• We Got Your Back. If a Select tool closes in its first year after you buy it, AppSumo pays you 100% back in credits. Plus Pro stretches that to 2 years. Marketplace listings aren’t covered.
• Plus-only deals. The Plus Exclusives collection has 21 products right now. A few are worth a look, but they aren’t a reason to join on their own.
• KingSumo and SendFox Tier 1. Both are AppSumo’s own tools for giveaways and email, and the licenses last as long as you’re a member. SendFox is fine for a side newsletter. I wouldn’t run a main list on it.
• The Sauce community and 50+ masterclasses. A members-only community with courses on marketing and growth. It’s a bonus, and I wouldn’t pay for Plus because of it.
• VIP support with 2x faster replies. This matters most during big sales, when AppSumo’s regular support slows down.

Is AppSumo Plus Worth It?

It is, if you’ll spend every coupon. The coupons alone return $100 a year when you use all 4, which already covers the $99 fee. The 10% discount is the profit on top.

Here’s how that works out on the annual plan with deals at $69, a common AppSumo price:

Deals a year	10% saved	Coupons used	Total back	Against $99
1	$6.90	$25	$31.90	$67.10 short
2	$13.80	$50	$63.80	$35.20 short
4	$27.60	$100	$127.60	$28.60 ahead
8	$55.20	$100	$155.20	$56.20 ahead

The example assumes one coupon per deal, at most 4 a year. After the fourth deal, only the 10% keeps adding up, so even a heavy buyer saves about $7 a deal from then on.

The monthly plan needs a different test. At $12, it pays for itself once you spend $120 in a month at full deal prices. In a sale month with its own 10% off, the break-even moves to about $135, and my AppSumo Black Friday guide works through that case.

Plus Pro costs $100 more a year than Annual, and the only thing that money buys is a second year of We Got Your Back. That’s worth it only if most of what you buy is Select deals, and if a shutdown in year 2 would actually hurt you.

What My AppSumo Purchases Say About Plus

My AppSumo spending since 2018 is past $2,000, and a few of those purchases decide how I look at each Plus perk:

• The refunds worked without Plus. I’ve asked for a refund 4 or 5 times and every one went through. The 60-day window is the best protection AppSumo has, and everyone gets it for free.
• Some tools died in year 2. A few tools I bought closed within 18 months. A 1-year We Got Your Back would have missed those, which is the one honest argument for Plus Pro, as long as the tools are Select deals.
• A discount doesn’t fix an impulse buy. I paid $69 for an AI writing tool and used it twice. 10% off would have made that a $62 mistake, so the perk worth using is the extra time to think.
• The best buy didn’t need Plus. TidyCal cost me $29 once. Over 3 years it has kept more than $400 in my pocket compared with a monthly scheduling plan. A good utility at a low price is a win with or without the membership.
• Support is slowest when you need it. My tickets usually get a reply within hours, but around Black Friday they’ve taken 2 to 3 days. That’s when the faster VIP replies would earn their keep.

So I see Plus as a coupon plan for people who already know what they’ll buy. It doesn’t make a weak deal any better.

Plus-Only Deals

Plus members can buy a set of deals that free accounts can’t. The list changes often, but these are the kinds of tools in it now:

• ApiX-Drive links your apps without code, as a one-time alternative to monthly automation tools.
• Screpy audits your site for SEO problems and watches uptime and page speed, and it has more than 900 reviews on AppSumo.
• MetaSurvey, LeadRocks and Vizologi cover surveys, B2B leads and business strategy.
• SendFox and KingSumo show up in the same collection as free licenses for members.

I’d check this collection before joining. If 1 or 2 of these deals already solve a problem you have, that’s a better reason to join than the community or the masterclasses.

The Limits

Plus has a few catches that the sales page doesn’t put up front:

• The fee is gone once you pay it. There’s no refund on any plan, so a month you don’t use is $12 lost.
• The cheapest plan skips the best perk. Monthly members get the discount but no coupons.
• Coupon terms live in your account. The Plus page doesn’t print an expiry date or stacking rule, so read the terms on each coupon before you plan around it.
• Shutdown cover is narrow. We Got Your Back only covers Select deals and pays back in AppSumo credits.
• Buyers rate it lower than most deals. The Plus listing itself sits at 3.87 stars from 317 reviews on AppSumo, below most of the tools it discounts.

Which Plan Should You Pick?

Your buying habit decides the plan more than any perk does:

• You buy 4 deals or more each year: Annual at $99. The coupons cover the fee and the 10% is extra.
• You only shop during sales: Monthly at $12 for that month, then cancel.
• You buy mostly Select deals and worry about shutdowns: Pro at $199, for the second year of cover.
• You buy 1 to 3 deals a year: skip Plus and buy those deals on a free account.

If you’re not sure which deals you’d buy at all, start with my list of AppSumo deals worth buying and decide on Plus after that.

How to Join AppSumo Plus

1. Open the AppSumo Plus page and pick Monthly, Annual or Pro.
2. Sign in to AppSumo, or create a free account.
3. Pay for the plan. The 10% discount applies from your next order.
4. Set a reminder every 90 days if you’re on Annual or Pro, so no coupon goes unused.

Key AppSumo Products

AppSumo’s own products come first: TidyCal, SendFox, KingSumo, BreezeDoc, FormRobin and Million Dollar Email Templates. AppSumo builds and runs these itself, so they carry less shutdown risk than a deal from a young startup. After them are 4 live deals I’d look at.

FAQs on AppSumo Plus

Before You Join

If you’re worried you’ll pay for Plus and forget to use it, that’s the right worry. I’d count the deals you bought last year first, since that number is a better guide than any perk on the sales page.

If it’s 4 or higher, I’d join on the annual plan and set the coupon reminders the same day. If it’s fewer, I’d stay on a free account and pay $12 for one month only when a sale is worth it.

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