Branding & Design

Branding that stops making you look small

I design brand systems: logo, color, type, guidelines, and templates that work as one identity instead of scattered files. Everything starts from positioning, so you’re never paying for a pretty mark that says nothing.

Order the auditSee what’s included

Design and identity work delivered for 850+ clients

Replies within 24 hours, usually the same day

What you are buying

From ₹35,000Starting price, GST included
From $429In dollars

Work delivered for, or alongside, teams at:

  • IBM
  • Adobe
  • HubSpot
  • Canva
  • monday.com
  • IATA
  • FreshBooks
  • Acer
  • ASUS
  • Airtel
  • BYJU’S
  • AppSumo
  • StellarWP
  • Copyleaks
  • Depositphotos
  • accessiBe

What it costs

One system. One project price. Scoped before it starts.

You get a complete identity your team can apply without me, not a logo file and a shrug. The scope call fixes the deliverable list and the final quote before any design begins.

Brand identity system
From ₹35,000 From $429per project
  • Brand strategy session to fix position, audience, and difference
  • Competitor visual analysis to find the space you can own
  • Logo suite with primary, secondary, and icon marks
  • Color palette and type system with usage rules
  • Brand guidelines document your whole team can follow
  • Templates and an organized asset library for social, decks, and docs
Start my brand brief

From ₹35,000 covers the core identity. Larger systems with packaging or many templates get quoted at the scope call.

All prices include GST.

How this runs

You will know the price and the plan before I touch anything.

1

Position

We define what you do, who it’s for, and why anyone should pick you, before a single pixel gets drawn. Design without a position is decoration.

You leave with: a one-page brand position.

2

Compare

I map how every serious competitor looks: their marks, palettes, and type. The goal is the visual space nobody in your category owns yet.

You leave with: a competitor visual map.

3

Design

Logo, color, and type get built as one connected system, then tested on real assets: a proposal cover, an invoice, a social post. If it fails there, it gets fixed before you see it.

You leave with: a complete identity system.

4

Handoff

You get the guidelines document, working templates, and an organized library of every file in every format. Nothing on your side ever starts from scratch again.

You leave with: guidelines, templates, and every file.

A note from me

How I design a brand

I don’t start in a design tool. I start with your positioning and your competitors, because people judge a brand in about 50 milliseconds and that judgment runs on contrast, not on how nice the logo is in isolation.

I refuse to design a logo without the system around it. A mark with no palette, no type rules, and no templates falls apart the first time someone else touches it.

Before anything ships, I put the identity on the assets you actually use: your deck, your invoice, your profile. If it only looks good on a moodboard, it isn’t done.

— Gaurav

Before you write in

This isn’t for every site.

Worth starting

  • You win on quality but keep losing to firms that just look bigger.
  • Your logo, site, and decks read like three different companies.
  • You’re launching or repositioning and want the identity right the first time.
  • Your team makes assets every week and needs templates, not one-off files.
  • You have an existing brand worth refreshing, not throwing away.

Look elsewhere

  • Your budget is under ₹35,000. A single well-made logo mark will serve you better than a thinned-out system.
  • You want a logo by Friday. Positioning takes longer than that, and skipping it is why most rebrands fail.
  • You expect unlimited concepts and endless revisions. You get focused options with reasons, not a buffet.
  • You need print and packaging production managed end to end. I design the direction; your printer executes it.
  • You plan to pick the logo by team-wide vote. Committees sand every strong option down to a safe, forgettable one.

If you want to:

  • Stop looking small in proposals and pitches
  • Ship consistent assets without starting from scratch
  • Get recognized everywhere customers meet you
Start my brand brief

Common questions

Not answered here? Ask directly and you will hear back within 24 hours.

Projects start at ₹35,000, and that price includes GST. The scope call fixes the exact quote based on how many marks, templates, and assets your business needs, so there are no surprises mid-project.

Yes, always. A logo alone isn’t a brand. You get the logo suite, color palette, type system, a guidelines document, templates, and an organized asset library, so everything your team makes looks like it came from one company.

Yes, and for established businesses I usually recommend it. A refresh keeps the recognition you’ve paid years to build and modernizes the system around it. A full reinvention only makes sense when the current brand actively works against you.

Not by itself, and anyone promising that is selling you decoration. What it does is remove the reason you lose work you should win: looking smaller, cheaper, or messier than you are. The brand opens the door; your work still has to close.

A core identity typically takes 2 to 3 weeks including revision rounds. A full system with templates and packaging direction takes longer. The timeline gets fixed at the scope call along with the price.

Adjacent services

All services →
Gaurav Tiwari

About me

So, who’s writing your content?

2,000+ articles published under my own byline, and 5,000+ more elsewhere.

Content clients hire the writer, not an agency content mill.

I was a teacher before I was a developer. I taught mathematics to competitive-exam students, which is why I explain hard things plainly instead of hiding behind jargon.

What I am actually good at is the join: technical SEO, fast front-ends, and content treated as one system instead of three vendors blaming each other.

  • 2,000+ articles under my own byline
  • 500M+ lifetime search impressions
  • 5,000+ articles published elsewhere
  • Editorial systems that outlive the engagement
  • $38M+ client revenue influenced
  • 850+ clients since 2008
More about meSee the full track record

Show me where your brand falls apart.

Send your current logo, your site, and one recent deck or proposal. I’ll reply with what’s working, what’s costing you credibility, and a scoped quote.

Message on WhatsApp

Replies within 24 hours, usually the same day