A Redesign That Doesn’t Kill Your Rankings
Most redesigns look better and perform worse. Traffic drops, rankings vanish, conversions tank. I redesign for looks and performance, so your new site loads under 2 seconds and keeps every SEO signal you’ve built. Every URL change gets a redirect before launch.
Why most redesigns fail
SEO destroyed
Changed URLs with no redirects, lost meta data, broken internal links. Years of ranking work gone the day you go live.
Heavier, not faster
The new design adds plugins, bigger images, and fancy animations. It looks great and loads in 8 seconds. Speed gets ignored.
Still desktop-first
Designed on a 27-inch monitor, phones tested as an afterthought. Over 60% of your traffic is mobile and it shows.
Pretty but useless
Looks great in a portfolio, converts terribly in real life. Design awards don’t pay your invoices.
Endless revision loops
No clear vision, 20 rounds of edits, six months later still not live. Scope creep kills redesign projects.
No baseline data
Nobody measured before, so nobody can prove improvement after. No numbers means no ROI story for your stakeholders.
What you get
A redesign with a paper trail. Every change measured against the old site, so you can prove it worked.
- Pre-redesign SEO audit and baseline metrics captured first
- URL mapping and a full 301 redirect plan
- Mobile-first responsive design, not a desktop layout squeezed down
- Performance budget with a sub-2-second load target
- Content migration with every SEO metadata field preserved
- Accessibility built to WCAG 2.2 AA
- Conversion tracking set up for a clean before-and-after comparison
- 30 days of post-launch monitoring and fixes
Before → after
The redesign process
Audit & baseline
Full SEO audit, performance benchmarks, content inventory, and URL mapping. We measure everything before touching anything.
Design & prototype
Mobile-first wireframes, visual design, and clickable prototypes. You approve before a single line of code gets written.
Build & migrate
Development on staging with full content migration, 301 redirects, metadata transfer, and speed work.
Launch & monitor
A controlled launch, then 30 days tracking rankings, traffic, Core Web Vitals, and conversions daily.
A website redesign that improves results, not just looks
A redesign that looks better but converts worse or loses rankings is a failure. I redesign sites to be faster, clearer, and higher-converting while protecting the SEO you’ve earned, so the new site beats the old one where it counts.
Goal-driven redesign
A redesign grounded in your goals and user data, so every change improves clarity, conversion, or speed, not just aesthetics.
SEO protected
URL structure, redirects, and content preserved and improved, so a redesign lifts rankings instead of tanking them.
Faster and modern
A modern, fast, mobile-first build, so the new site performs as well as it looks and doesn’t undo your gains.
Website redesign questions, answered
What does a website redesign include?
A review of your current site’s goals, performance, and pain points, then a redesign covering structure, visual design, content, speed, mobile, and SEO. The aim is a site that’s clearer, faster, and higher-converting, while keeping the rankings and traffic you already have.
Will a redesign hurt my SEO?
Not when done right, but careless redesigns are a top cause of ranking drops. I preserve URL structure or map 301 redirects, keep and improve content, and crawl the new site to catch issues. Rankings drop when redesigns ignore these steps; I build to protect them.
How do I know if I need a redesign?
If your site is slow, dated, hard to update, not mobile-friendly, or not converting, a redesign is worth it. Sometimes targeted fixes are smarter than a full redesign, and I’ll tell you honestly which your site actually needs rather than selling the bigger job.
Will the new site be faster?
Yes. I rebuild on a clean, modern, mobile-first foundation with performance in mind, so the redesign improves speed and Core Web Vitals rather than adding weight. A slower redesign is a step backward, and I build to avoid that.
Can you redesign without losing my content?
Yes. Your content and its SEO value are preserved and improved, not discarded. I carry over what works, refresh what’s dated, and keep the structure search engines already trust, so you build on your equity instead of starting from zero.
How long does a website redesign take?
Typically a few weeks depending on size and how much content and custom work is involved. I scope it after reviewing your current site and goals, and include the testing and redirect steps that protect your traffic through the switch.
Your redesign should improve everything, not just looks
Get a new site that keeps your SEO, loads faster, and turns more visitors into customers. With the data to prove each one.
Start my redesign →