A Redesign That Doesn’t Kill Your Rankings
Most redesigns look better and perform worse. Traffic drops, rankings vanish, conversions tank. I redesign for looks and performance, so your new site loads under 2 seconds and keeps every SEO signal you’ve built. Every URL change gets a redirect before launch.
Why most redesigns fail
SEO destroyed
Changed URLs with no redirects, lost meta data, broken internal links. Years of ranking work gone the day you go live.
Heavier, not faster
The new design adds plugins, bigger images, and fancy animations. It looks great and loads in 8 seconds. Speed gets ignored.
Still desktop-first
Designed on a 27-inch monitor, phones tested as an afterthought. Over 60% of your traffic is mobile and it shows.
Pretty but useless
Looks great in a portfolio, converts terribly in real life. Design awards don’t pay your invoices.
Endless revision loops
No clear vision, 20 rounds of edits, six months later still not live. Scope creep kills redesign projects.
No baseline data
Nobody measured before, so nobody can prove improvement after. No numbers means no ROI story for your stakeholders.
What you get
A redesign with a paper trail. Every change measured against the old site, so you can prove it worked.
- Pre-redesign SEO audit and baseline metrics captured first
- URL mapping and a full 301 redirect plan
- Mobile-first responsive design, not a desktop layout squeezed down
- Performance budget with a sub-2-second load target
- Content migration with every SEO metadata field preserved
- Accessibility built to WCAG 2.2 AA
- Conversion tracking set up for a clean before-and-after comparison
- 30 days of post-launch monitoring and fixes
Before → after
The redesign process
Audit & baseline
Full SEO audit, performance benchmarks, content inventory, and URL mapping. We measure everything before touching anything.
Design & prototype
Mobile-first wireframes, visual design, and clickable prototypes. You approve before a single line of code gets written.
Build & migrate
Development on staging with full content migration, 301 redirects, metadata transfer, and speed work.
Launch & monitor
A controlled launch, then 30 days tracking rankings, traffic, Core Web Vitals, and conversions daily.
Your redesign should improve everything, not just looks
Get a new site that keeps your SEO, loads faster, and turns more visitors into customers. With the data to prove each one.
Start my redesign →