Get a Shopify Store That Sells, Not Just One That Looks Nice
I design and build custom Shopify stores that load fast, convert visitors, and don't look like every other template on the internet. You get a store built around your products, your margins, and your customer behavior, not a generic theme with your logo slapped on it.
Template Stores Cost Less Upfront and More in Lost Sales Every Month
I've audited Shopify stores doing $50,000+/month in revenue that were losing 15-25% of mobile visitors at checkout because of theme bloat and poor UX decisions. The theme looked fine. The conversion rate did not. A $79 theme with 40 unused app scripts isn't cheap. It's expensive in disguise.
Stock themes ship with features you'll never use. Each one adds JavaScript that slows your store and tanks mobile conversions.
Default checkout flows aren't optimized for your product type. Multi-step forms kill conversions on high-AOV products.
Your store looks like 10,000 others running the same Dawn variant. Customers notice, and it erodes trust.
What You Get
Custom theme with product, collection, and landing page templates
Mobile-first responsive design tested across 5+ devices
Product photography layout optimized for your catalog size
Customizer settings so your team can update without code
Speed optimization with unused script removal and lazy loading
Checkout flow tuned for your average order value
GA4 enhanced ecommerce tracking for funnel analysis
SEO structure for collections, products, and blog content
How I Work
Store Audit
I review your current store (or competitor stores), product catalog, and conversion data. You'll know what's working and what's costing you sales.
Design
I build a custom theme prototype on a dev store. You see real products, real navigation, real checkout before anything goes live.
Build
I code the final theme with speed optimization, app cleanup, and tracking setup. Each page template is built for its job.
Launch
I migrate content, QA across devices, and monitor conversion rates for the first 2 weeks post-launch.
Proof and Outcomes
Ecommerce Development
Landing Page Design
Conversion Rate Optimization
Common questions
Should I use a Shopify template or a custom theme?
Templates are fine for stores under $500K/year revenue. Beyond that, the limitations show up: every competitor uses the same theme, the customizations you need fight the template’s design system, and the apps you’ll bolt on hurt page speed. Custom theme on Dawn (Shopify’s modern reference theme) gives you a clean foundation that scales without app sprawl.
How much does a custom Shopify build cost?
Premium template customization: $2,500–$6,000. Custom theme on Dawn or a similar modern foundation: $8,000–$25,000. Shopify Plus build with custom checkout extensions: $25,000+. Pricing depends on product count, design complexity, and how much custom Liquid/JS the build needs.
How long does a Shopify build take?
Template customization: 3–4 weeks. Custom theme: 8–12 weeks. Shopify Plus with custom checkout: 12–20 weeks. Realistic timelines, no rush promises.
Can you migrate from another platform to Shopify?
Yes. WooCommerce, Magento, BigCommerce, Wix, custom builds — all migrate to Shopify with products, customers, order history, and reviews. SEO equity preserved via 301 redirects. Most migrations take 3–6 weeks depending on catalog size and customizations to recreate.
What about Shopify Plus — is it worth the $2,000/month?
For stores doing $1M+ annual revenue, frequently. Shopify Plus unlocks checkout customization (Checkout Extensions), Shopify Functions for cart logic, multiple expansion stores, dedicated support, and B2B features. For under $1M, regular Shopify + carefully chosen apps usually achieves the same outcome at much lower monthly cost.
Will my Shopify store be fast?
Yes. Modern theme architecture (Dawn or similar), aggressive image optimization, third-party app audit (most stores I audit have 10+ apps adding bloat — half are removable), critical CSS, lazy-loading. LCP under 2 seconds, page speed score 80+ on Lighthouse. Shopify is fast when not weighed down by 20 apps.
Do you build Shopify apps?
Custom Shopify apps yes — when an app is the right answer. Most things that look like ‘we need a custom app’ turn out to be Shopify Functions or theme extensions, which are simpler, cheaper, and don’t require app review. I’ll recommend the simplest path that solves the problem.
Ongoing maintenance?
Optional retainer from $500/month: theme updates, app management, performance monitoring, minor changes, and Shopify version migrations (the platform releases breaking changes every 18–24 months). Or self-manage with documented runbooks.
Start Your Shopify Store Brief
Tell me about your products, current store setup, and conversion goals. I'll tell you exactly what needs to change.