Shopify Store Design

Shopify store design built around the buying decision

I design and build Shopify storefronts where navigation, product templates, and cart work as one path to checkout. The proposal separates must-have work from experiments, so you know exactly what you’re paying for.

Order the auditSee what’s included

Design and build work shipped for 850+ clients

Replies within 24 hours, usually the same day

What you are buying

From ₹75,000Starting price, GST included
From $899In dollars
Scoped and quoted upfrontTerms

Work delivered for, or alongside, teams at:

  • IBM
  • Adobe
  • HubSpot
  • Canva
  • monday.com
  • IATA
  • FreshBooks
  • Acer
  • ASUS
  • Airtel
  • BYJU’S
  • AppSumo
  • StellarWP
  • Copyleaks
  • Depositphotos
  • accessiBe

What it costs

One project price, scoped against your actual catalog.

New stores and redesigns get scoped the same way: I review the catalog, theme, and apps first, then quote fixed. No open-ended design retainers.

Shopify store design
From ₹75,000 From $899per project · scoped and quoted upfront
  • Store architecture, navigation, and collection plan
  • Theme selection or customization with real products, not lorem ipsum
  • Homepage, collection, product, and cart templates
  • App and script review, removing what doesn’t earn its cost
  • Analytics events, SEO fields, and Razorpay or Shopify Payments checks
  • Cross-device testing and a launch checklist before publish
Start the Shopify brief

Catalog migrations from another platform are quoted on top after scoping.

All prices include GST.

How this runs

You will know the price and the plan before I touch anything.

1

Diagnose

I review your catalog, customer path, apps, analytics, and plan limits. A redesign only earns its keep if it reduces the work a customer must do.

You leave with: a findings list and a fixed quote.

2

Prototype

Key templates get designed with your real products and real content, then we agree on the reusable section library. You approve the direction before build hours get spent.

You leave with: approved template designs and a pattern library.

3

Implement

Theme sections, integrations, tracking, and performance work get built on a duplicate theme, away from your live store. Sales keep running while the new version takes shape.

You leave with: a preview theme you can click through.

4

Verify

Browsers, devices, templates, analytics events, redirects, and metadata all get checked against a launch checklist before the theme publishes.

You leave with: a live storefront and the completed checklist.

A note from me

How I design a Shopify store

I start with friction, not with the theme store. Where do shoppers fail to find the right product, what makes the decision unclear, what breaks between cart and payment. Fixing those three beats any visual refresh.

I’m honest about the checkout boundary. Deep custom UI on the information, shipping, and payment steps is a Shopify Plus feature. On standard plans I optimize the storefront, cart, and supported branding instead of promising changes the platform won’t allow.

And I remove more apps than I add. Every script you drop from the theme is speed you get back for free.

— Gaurav

Before you write in

This isn’t for every site.

Worth starting

  • You have a defined catalog, a market, and a commercial goal for the store.
  • You can provide product content, photos, policies, and store access.
  • You want reusable theme sections your own team can maintain later.
  • You’re willing to remove apps and features that don’t earn their cost.
  • Your store sells now and you want a redesign without interrupting sales.

Look elsewhere

  • Your budget is under ₹50,000. Fix one template or the cart first instead of a full design project.
  • You expect custom checkout UI on a standard Shopify plan. That’s a Shopify Plus feature, and I won’t promise it.
  • You have no product photography or positioning yet. Design can’t fix missing content; that’s separate scope.
  • You want a guaranteed speed or conversion score before any audit. Nobody honest quotes results blind.
  • Your real problem is unprofitable traffic. That’s an acquisition problem a storefront can’t solve.

If you want to:

  • Sell more from the shoppers already landing on your store
  • Launch on Shopify with templates built around your real catalog
  • Clean up the theme and the app pile slowing it down
Start the Shopify brief

Common questions

Not answered here? Ask directly and you will hear back within 24 hours.

Projects start at ₹75,000, and that price includes GST. The final quote depends on catalog size, whether we customize a premium theme or build sections from scratch, and migration needs. You get the number in writing before design starts.

Not automatically. A well-built premium theme is often the better base when its sections fit your catalog, and it saves real money. I recommend custom work only when the buying experience you need can’t be delivered cleanly through a supported theme.

Only as far as your plan allows, and I’ll say that plainly upfront. Shopify Plus supports checkout UI extensions; standard plans don’t. On standard plans I focus on storefront, cart, branding, and post-purchase, which is where most of the winnable revenue sits anyway.

Usually, yes. Theme work happens on a duplicate theme, tested away from live traffic, then publishes through a launch checklist. Catalog migrations, app changes, or domain moves add risk, so the launch plan depends on the actual scope.

No, and you should walk away from anyone who promises that. Design improves the path to purchase; it can’t fix a weak offer or unprofitable traffic. What I commit to is a recorded baseline, agreed changes, and verification that each shipped change works as designed.

Adjacent services

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Gaurav Tiwari

About me

So, who’s building your store?

I sell my own products through the same stack I would build for you.

Store owners hire me because I break my own checkout before a customer can.

I was a teacher before I was a developer. I taught mathematics to competitive-exam students, which is why I explain hard things plainly instead of hiding behind jargon.

What I am actually good at is the join: technical SEO, fast front-ends, and content treated as one system instead of three vendors blaming each other.

  • Runs his own FluentCart storefront
  • Author of GT Extensions for FluentCart
  • $38M+ client revenue influenced
  • Razorpay, PayU, Cashfree and Stripe in production
  • 850+ clients since 2008
  • Building for the web since 2008
More about meSee the full track record

Send me the store, the numbers, and the constraint.

Share your store URL or catalog, your biggest conversion complaint, and your launch window. I’ll reply with whether you need a focused fix or a full design project, plus a scoped price.

Message on WhatsApp

Replies within 24 hours, usually the same day