A Shopify Store That Sells, Not One That Just Looks Nice
A $79 theme with 40 unused app scripts isn’t cheap. It’s expensive in disguise, and it’s costing you mobile sales at checkout every day. I build custom Shopify stores around your products, your margins, and your customer behavior, so the store loads fast and converts the traffic you already pay for.
Why template stores cost more than they save
Mobile checkout leaks
I’ve audited stores doing $50,000 a month that lost 15 to 25 percent of mobile visitors at checkout to theme bloat and clumsy UX. The theme looked fine. The conversion rate didn’t.
App script overload
Stock themes ship with features you’ll never use. Each one loads JavaScript that slows the store and drags down mobile conversions.
Generic checkout flow
Default flows aren’t tuned for your product type. Multi-step forms quietly kill conversions on high-AOV orders.
Looks like everyone else
Your store runs the same Dawn variant as 10,000 others. Customers clock it, and it chips away at trust before they buy.
Theme bloat
Unused sections and leftover code mean slower loads. On mobile, every extra second costs you a chunk of the cart.
No SEO structure
Collections, products, and blog posts without proper structure means organic traffic that should be free stays invisible.
What you get
A custom theme built around your catalog and your average order value, tested on real devices before it goes live.
- Custom theme with product, collection, and landing templates
- Mobile-first responsive design tested on 5+ devices
- Product layout optimized for your catalog size
- Customizer settings so your team edits without code
- Speed work: unused script removal and lazy loading
- Checkout flow tuned for your average order value
- GA4 enhanced ecommerce tracking for funnel analysis
- SEO structure for collections, products, and blog, with optional CRO follow-up
Before and after
How I work
Store audit
I review your store or a competitor’s, your catalog, and your conversion data, so you know what’s working and what’s costing sales.
Design
I build a custom theme prototype on a dev store. You see real products, navigation, and checkout before anything goes live.
Build
I code the final theme with speed work, app cleanup, and tracking. Each template is built for its job.
Launch
I migrate content, QA across devices, and watch conversion rates for the first two weeks after launch.
Tell me what’s costing you sales
Send me your products, your current setup, and your conversion goals. I’ll tell you exactly what needs to change. Need the platform too? See my ecommerce development.
Start a project →