Stop Posting Corporate Updates Nobody Reads on LinkedIn
Most B2B brands waste LinkedIn by broadcasting press releases and job posts. I fix that. B2B content strategy, personal brand building, LinkedIn ads, and lead gen campaigns. I've helped founders and companies turn LinkedIn into their top inbound channel.
LinkedIn Works. Your LinkedIn Strategy Doesn't.
I audit B2B LinkedIn accounts every month. The pattern is always the same: company page posts get 12 impressions, the CEO hasn't posted in 6 months, and nobody tracks which connections turn into calls. LinkedIn has 900M+ professionals. The distribution is free. The strategy is where everyone fails.
Corporate voice Your posts sound like press releases. Nobody engages with 'We're excited to announce.' People follow people, not logos.
You're posting for everyone and reaching no one. No audience persona, no content pillars, no reason for your ideal buyer to care.
No pipeline tracking You don't know which posts drive profile visits, connection requests, or actual sales conversations. You can't optimize what you don't measure.
What You Get
Content pillar framework with 4-6 topic categories
Personal brand positioning document for key leaders
Post templates: hooks, formats, and CTA patterns that work
Company page and personal profile optimization
LinkedIn Ads setup: Sponsored Content, InMail, and Lead Gen Forms
ICP audience builds with job title, industry, and company size targeting
Connection-to-pipeline tracking in your CRM
Outreach sequence templates for warm leads
How I Work
Audit
I review your LinkedIn presence, your competitors, and your ICP. I identify what's working in your niche and what gaps you can own.
Position
I build your content pillars, personal brand angle, and posting framework. You'll know what to say, how to say it, and when to post.
Execute
I create content drafts, set up LinkedIn Ads if needed, optimize profiles, and launch your first 30-day campaign.
Measure
I track impressions, engagement, profile visits, and connection-to-call conversion. Monthly reports show what's driving pipeline.
Proof and Outcomes
Content Marketing Services
Digital Strategy Services
Newsletter Setup Services
Common questions
Is LinkedIn organic content still worth it in 2026?
Yes, more than ever for B2B. The platform’s algorithm rewards content from individuals (CEO, founders, ICs) over company pages by 5–10x. Organic LinkedIn is still the cheapest channel for B2B awareness and warm-pipeline generation if you’re willing to put your face on it. Outsourced ghostwriting works if it sounds like the actual person, not like a content marketing agency.
Should I post on my company page or my personal profile?
Personal. Always personal first. Company page exists for credibility (recruits check it, prospects glance at it) but doesn’t drive reach. The content that actually moves pipeline comes from individual contributors and execs sharing perspective, not company news. Run both, but invest 80% of effort in personal accounts.
How much does LinkedIn Ads actually cost?
LinkedIn CPM is brutal — $30–$80 per 1,000 impressions, 5–10x Meta CPMs. Cost per lead in B2B SaaS sits at $50–$300+. The math only works for high-LTV products ($500+ ARPU) and ABM-style targeting where you’re paying to reach specific accounts. For everything else, organic LinkedIn + Google Ads beats paid LinkedIn on ROI.
What does LinkedIn ABM look like in practice?
Target account list (300–2,000 named companies), Sponsored Content + Message Ads + Conversation Ads to decision-makers within those accounts, retargeting from website visits, and tight integration with your CRM (Salesforce, HubSpot) so sales sees engagement signal in real time. ABM is paid LinkedIn’s strongest use case.
Will you write LinkedIn posts for me?
Yes. Content strategy + ghostwriting in your voice. Process: 30-min interview per week, 4 posts produced per week, you review and approve, I post or hand back to you. The voice match takes 4–6 weeks to lock in. Most clients can’t tell their own posts apart from the ghostwritten ones after 2 months.
How long until I see pipeline impact?
Engagement signals (impressions, profile views, connection requests): 30–60 days. Inbound DMs from ICP prospects: 60–120 days. Closed-won pipeline traceable to LinkedIn: 4–8 months for most B2B SaaS, longer for enterprise sales cycles. Patience is the entry fee for the channel.
Do you handle LinkedIn Sales Navigator and outbound?
Sales Navigator setup + targeting list build yes. Cold outbound (DMs, InMails) I’ll set up the playbook and templates but the day-to-day sending is your SDR’s job. LinkedIn outbound has a hard quality ceiling that high-volume agencies cross at the cost of account restrictions.
Pricing?
Strategy + setup: $2,500. Ongoing organic content management (4 posts/week, ghostwritten): $2,000/month per executive. Paid ads management: $1,500/mo + 10% of spend. ABM campaigns: scoped per target list size. No long-term contracts.
Start Your LinkedIn Brief
Tell me your ICP, your service offering, and who on your team should be posting. I'll build a strategy that turns LinkedIn into your best inbound channel.