Stop Posting Corporate Updates Nobody Reads on LinkedIn
Most B2B brands waste LinkedIn broadcasting press releases and job posts to 12 people. I fix that with content pillars, founder-led posting, and ads that actually book calls. I’ve helped founders turn LinkedIn into their top inbound channel, where the strategy lives, not the algorithm.
LinkedIn works, your LinkedIn strategy doesn’t
Corporate voice
Your posts read like press releases. Nobody engages with ‘We’re excited to announce.’ People follow people, not logos.
No audience focus
You’re posting for everyone and reaching no one. No buyer persona, no content pillars, no reason for your ideal customer to care.
Founders gone quiet
The CEO hasn’t posted in six months. The company page pulls 12 impressions. The face of the brand is invisible where buyers actually look.
No pipeline tracking
You don’t know which posts drive profile visits, connection requests, or sales calls. You can’t optimize what you never measure.
Cold, generic outreach
Connection requests with a copy-pasted pitch attached. They get ignored, and they make your brand look desperate.
Ads that burn budget
Sponsored content with no offer, no targeting logic, and no lead form. You spend, LinkedIn smiles, nothing books.
What you get
A documented system your team can run, not a vague ‘post more’ plan. Strategy, templates, ads, and tracking in one place.
- Content pillar framework with 4-6 topic categories
- Personal brand positioning document for your key leaders
- Post templates: hooks, formats, and CTA patterns that work
- Company page and personal profile optimization
- LinkedIn Ads setup: Sponsored Content, InMail, and Lead Gen Forms
- ICP audience builds by job title, industry, and company size
- Connection-to-pipeline tracking wired into your CRM
- Outreach sequence templates for warm leads, not cold spam
What changes after
How I work
Audit
I review your LinkedIn presence, your competitors, and your ICP. I find what’s working in your niche and the gaps you can own.
Position
I build your content pillars, personal brand angle, and posting framework. You’ll know what to say, how to say it, and when to post.
Execute
I draft content, set up LinkedIn Ads if needed, optimize profiles, and launch your first 30-day campaign.
Measure
I track impressions, engagement, profile visits, and connection-to-call conversion. Monthly reports show what’s driving pipeline.
Strategy first, posting second
LinkedIn gives you 900M+ professionals and free distribution. The strategy is where everyone fails. I audit B2B accounts every month and the pattern never changes: dead company page, silent CEO, zero pipeline tracking. Fix those three and the same audience starts converting, no extra ad spend required.
LinkedIn rarely works alone. I pair it with content marketing, digital strategy, and newsletter setup so one channel feeds the next.
Turn LinkedIn into your top inbound channel
Send me your current LinkedIn setup. I’ll audit it, find the gaps you can own, and build a 30-day plan that books calls.
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