You Sell It, I Build It, Your Client Never Knows
A full-time senior WordPress developer costs $80K+ a year, and you only need one for three months. So you turn down overflow work or roll the dice on Upwork. I’m a WordPress Core Contributor who builds under your brand, on your timeline, behind an NDA. Your client sees your logo on the deliverable. They never see me.
The growing pains every agency hits
Hiring eats your margin
A senior WordPress dev runs $80K+ a year plus payroll tax and benefits. Hire for one busy quarter and you’re paying through three slow ones.
Freelancer roulette
Upwork contractors who vanish at 70% done. Code quality that swings wildly between projects. Your reputation rides on a stranger.
The capacity ceiling
Your team is maxed out, so you say no to a $40K build. That’s revenue your competitor just booked instead.
Technical gaps
Your designers ship gorgeous mockups, then stall on a custom Gutenberg block or a WooCommerce subscription flow nobody on staff has built before.
Quality variance
One project ships clean. The next carries bugs for months. Clients notice the inconsistency before you do.
Outsourcing risk
Subcontract it and you’re exposed: leaked client names, missed deadlines, code you can’t read when something breaks at 2am.
What you actually get
One senior developer, not a rotating offshore team. Your brand on every file, every doc, every staging link.
- A dedicated senior developer, same person on every project
- Signed NDA and white-label agreement, your brand legally protected
- Direct Slack or Teams channel, no ticket queue
- Git-based workflow with code reviews and version control
- Staging environments for client approval before anything ships
- Custom Gutenberg blocks and complex builds your team skips
- Documentation delivered in your brand templates
- 30-day bug-fix warranty on every delivery, no questions
What changes for your agency
Four steps to scale your capacity
Partnership setup
Sign the NDA, agree on communication channels, share tool access. One call and we’re working.
Project brief
Send me your client’s requirements. I scope, estimate, and confirm the timeline within 24 hours.
Build and review
I build on staging. You review milestones. Your client watches progress on your schedule, under your name.
Deliver under your brand
You present the finished site. Docs come in your templates. The 30-day warranty is baked in.
Why agencies keep coming back
I’ve shipped builds that ended up on agency portfolios for IBM, Adobe, HubSpot, and Canva. Those agencies sold the work. I built it quietly in the background. That’s the whole point of white-label, and it’s why partners send me their next overflow project instead of gambling on a new freelancer.
Need broader help on a client account? I also handle full WordPress development, custom plugin development, and ongoing maintenance, all under your brand.
White-label WordPress development for agencies
Agencies and studios use me as their invisible WordPress team. You keep the client relationship and the brand; I deliver the build to your specs, on time, under your name. Senior WordPress work without hiring a senior developer.
Fully under your brand
I work under your name, in your process, with no contact with your client unless you want it. The work ships as yours.
Senior builds on demand
Custom themes, plugins, WooCommerce, and fixes delivered to your specs, so you take on work you couldn’t staff for.
Reliable overflow partner
A dependable partner for overflow, tricky builds, or ongoing dev capacity, without the cost and risk of a full-time hire.
White-label WordPress questions, answered
What is white-label WordPress development?
It’s development I do for your agency under your brand. You manage the client and own the relationship; I build to your specifications behind the scenes. Your client sees your team; you get senior WordPress capacity on demand without hiring.
Will you stay invisible to my clients?
Yes, entirely, unless you want me on calls. I work under your name and process, communicate through you, and never contact your client directly. The deliverables ship as your agency’s work.
What can you build white-label?
Custom themes and block themes, plugins, Gutenberg blocks, WooCommerce stores, headless setups, API integrations, performance and security work, migrations, and ongoing maintenance. Essentially anything WordPress you’d otherwise need a senior developer for.
How do we work together?
On a per-project or retainer basis. You brief the specs, I scope and quote, then deliver to your timeline with clear communication. For ongoing needs, a retainer gives you reliable capacity; for one-offs, per-project keeps it simple.
Can you handle overflow or urgent work?
Yes, that’s a common reason agencies use me, to absorb overflow, cover a capacity gap, or take on a build that’s outside the in-house team’s depth. I’m set up to slot into your process quickly.
How is pricing handled?
I quote you a fixed cost per project or a monthly retainer; you mark it up for your client as you see fit. Pricing is transparent between us, and your client-facing pricing stays entirely your business.
Scale your agency without scaling your payroll
Send me your next overflow project. I’ll scope it in 24 hours and build it under your brand, with a 30-day warranty.
Partner with me →