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Which WordPress theme Black Friday deals are confirmed for 2026, and which ones are still a guess? As of November 10, Astra is the only big theme with announced dates and discounts. The others are still selling at their regular prices.
That makes it hard to know whether to buy now or wait. Theme companies tend to repeat their discounts from one year to the next, so I’ve put last year’s sale next to today’s price for every theme here. If the theme you want is on this page, my advice is to wait, because these sales usually open in the second half of November.
One catch applies to almost every deal below: the discount usually covers the first payment only. Astra Pro + AI costs $99 for the first year and renews at $149, and Neve’s plans renew at full price too. For a site you’ll keep for 3 years or more, I’d look at the lifetime license first.
Here’s where the main theme sales stand:
- Astra (confirmed): November 16 to December 6, with up to 47% off yearly plans and up to 45% off lifetime plans, applied automatically at checkout.
- Palladium (confirmed): my own store theme is 40% off with the code BLACKFRIDAY from November 13 to December 1.
- GeneratePress One (expected): 30% off yearly plans and 20% off the lifetime license.
- Blocksy (expected): 40% off yearly plans and 30% off lifetime plans, as last year.
- Divi (expected): 25% off the yearly and lifetime plans, as last year.
- ThemeForest (expected): up to 50% off selected themes, including Avada and Total.
- Kadence: no offer yet, and I don’t recommend it anymore at $350 a year.
WordPress Theme Black Friday Deals at a Glance
Each theme name jumps to its section. Expected means the company hasn’t announced this year’s sale, so the discount shown is the one it ran last year.
| Theme | Black Friday 2026 Deal | Sale Dates |
|---|---|---|
| Astra | Confirmed: up to 47% off yearly plans, up to 45% off lifetime | November 16 to December 6 |
| Palladium | Confirmed: 40% off with the code BLACKFRIDAY | November 13 to December 1 |
| GeneratePress | Expected: 30% off yearly plans, 20% off lifetime | Not announced |
| Blocksy | Expected: 40% off yearly plans, 30% off lifetime | Not announced. Last year: November 25 to December 6 |
| Divi | Expected: 25% off yearly and lifetime plans | Not announced. Last year: from November 25 |
| Neve | Expected: up to 65% off yearly plans | Not announced. Last year: November 27 to December 2 |
| ThemeForest | Expected: up to 50% off selected themes | Not announced. Last year: November 20 to December 2 |
| Avada | Expected: about 34% off | Follows the ThemeForest sale |
| Total | Expected: about 50% off | Follows the ThemeForest sale |
| TemplateMonster | Expected: up to 30% off templates, MonsterONE at about $139 a year | Not announced |
| WPZOOM | Expected: 35% off the lifetime pass, 40% off Inspiro Premium | Not announced |
| Kadence | No offer announced | Not announced |
Confirmed Theme Deals
These 2 sales have published dates and discounts, so you can plan around them today.
Astra
Astra is a lightweight theme from Brainstorm Force. It’s sold on its own or inside toolkits that add Spectra Pro blocks and page builder add-ons. It’s the one big theme sale with confirmed dates this year, and the discount applies at checkout without a coupon.
- Sale dates: November 16 to December 6.
- Astra Pro + AI, 3 sites: 47% off the yearly plan and 45% off lifetime.
- Essential Toolkit + AI, 10 sites: 43% off yearly and 44% off lifetime.
- Business Toolkit + AI, 1,000 sites: 42% off yearly and 44% off lifetime.
- Astra Pro on its own, 3 sites: 14% off the $69 yearly plan and 34% off the lifetime license.
The big cuts are on the 3 “+ AI” plans. If you only want the theme, 14% off Astra Pro is a small saving, so I’d buy in this sale only when a toolkit is what you need. My Astra Black Friday page has the price of every plan.
Palladium
Palladium is a premium store theme I build and sell, so I’m biased here. It’s made for FluentCart and WooCommerce shops that sell clothing, shoes and accessories.
- Deal: 40% off with the code BLACKFRIDAY, from November 13 to December 1.
- 10 Sites Lifetime: $119.40 once instead of $199.
- 3 Sites: $35.40 for the first year instead of $59 a year.
- Works with: FluentCart or WooCommerce. Each plan includes the matching extension, GT Extensions for FluentCart or Stackless for WooCommerce.
At $119.40, the lifetime plan costs about the same as 2 years of the yearly plan at its regular price. That’s the one I’d pick.
Expected Theme Deals
None of these companies has announced a Black Friday 2026 sale yet. I’ve listed what each one did last year and what that discount would mean at today’s price. I’ll replace each estimate with the real offer as it’s announced.
GeneratePress
GeneratePress ran gauravtiwari.org for years before I moved the site to my own theme. It’s the fastest WordPress theme I’ve tested, and GeneratePress One is now its only paid plan. Every One plan includes GP Premium, GenerateBlocks Pro, GenerateCloud and GeneratePress AI.
- Expected sale: 30% off yearly plans and 20% off the lifetime license.
- 1 site: $99 a year now, or $69.30 for the first year at 30% off.
- 10 sites: $149 a year now, or $104.30 at 30% off.
- 100 sites: $199 a year now, or $139.30 at 30% off.
- Lifetime, 100 sites: $596 once now, or $476.80 at 20% off.
- Last year: the old One bundle dropped from $149 to $99 for the first year.
- Refund: 30 days.
GP Premium and GenerateBlocks Pro aren’t sold separately anymore, so One is the whole deal. My GeneratePress Black Friday page tracks the offer, and GeneratePress Free vs One shows what the paid plan adds to the free theme.
Blocksy
Blocksy has the strongest free version of the themes on this page, and I rank it first among GeneratePress alternatives. The paid plans add extensions on top of that free theme.
- Last Black Friday: 40% off yearly plans and 30% off lifetime plans, from November 25 to December 6.
- Personal plan, 1 site: $69 a year or $199 once.
- Expected sale price: $41.40 for the first year, or $139.30 for the lifetime license.
- Free version: the Blocksy theme is free on WordPress.org.
At $139.30, the lifetime license would cost about the same as 2 years of the yearly plan. For a site you know you’ll keep, I’d wait for that one.
Divi
Divi is a theme and a visual page builder in one, made by Elegant Themes. Every plan covers unlimited sites, so the price doesn’t grow with the number of sites you build. My WordPress page builders guide compares it with the other builders.
- Last Black Friday: the sale started on November 25 and ran through Cyber Monday.
- Divi yearly: $89 now. Last year’s sale price was $67.
- Divi Lifetime: $249 once now. Last year’s sale price was $187.
- Divi Pro: $277 a year now. Last year’s sale price was $176.
- Every plan includes: the Divi theme and builder, the Extra magazine theme, Bloom and Monarch.
Divi’s list prices haven’t changed since last year, so I expect the same sale prices again. My Divi Black Friday page covers every plan.
Neve
Neve is a lightweight theme from Themeisle with a free version on WordPress.org. Its paid plans are already discounted for the first year, so a Black Friday sale adds less than the percentage suggests.
- Last Black Friday: Themeisle took up to 65% off yearly plans and added lifetime deals, from November 27 to December 2.
- Personal: $69 for the first year now. The list price is $139.
- Business: $149 for the first year. The list price is $299.
- Agency: $259 for the first year. The list price is $519.
- Renewal: every plan renews at the full list price.
If the full 65% applied to Personal, it would cost about $49 for the first year. That’s about $20 less than today’s price, so I wouldn’t delay a project for it.
ThemeForest
ThemeForest is Envato’s marketplace for premium WordPress themes, and each author sets the price of a theme. So there’s no single discount. During the yearly sale, Envato marks down a selected list of themes and each one gets its own percentage.
- Right now: there’s no sitewide sale. A few authors run their own discounts.
- Last Black Friday: the Envato Cyber Sale ran from November 20 to December 2, with up to 50% off selected themes.
- License: a one-time price for 1 site, with lifetime updates and 6 months of support.
Avada and Total are the 2 ThemeForest themes I track below. My Envato Black Friday page covers Envato Elements and the rest of the sale.
Avada
Avada is a multipurpose theme with its own drag-and-drop builder and a large set of prebuilt sites. It’s sold on ThemeForest.
- Price now: $69 once for 1 site.
- Last Black Friday: about 34% off during the Envato sale, which would bring it to about $46.
Total
Total is a multipurpose theme with a drag-and-drop page builder, also sold on ThemeForest.
- Price now: $59 once for 1 site, with lifetime updates and 6 months of support.
- Last Black Friday: about 50% off during the Envato sale, which would bring it to about $30.
TemplateMonster
TemplateMonster is a marketplace for WordPress themes and other website templates. MonsterONE is its subscription, which gives you unlimited downloads from that library.
- Last Black Friday: up to 30% off marketplace items.
- MonsterONE yearly: $169 now. Last year’s Black Friday price was about $139.
If you only need 1 theme, I’d buy it on its own. MonsterONE pays off when you build several sites a year and need a new template for each. My TemplateMonster Black Friday page has the details.
WPZOOM
WPZOOM sells 30 themes for niches such as food blogs, video and portfolio sites and magazines.
- Last Black Friday: 35% off the lifetime pass and 40% off Inspiro Premium, for new licenses only.
- Single theme: $59 to $79.
- All Themes Package: $99 a year for all 30 themes.
- All Access Pass: $139 a year for the themes plus 8 plugins, or $499 once for lifetime.
Why I’d Skip Kadence
I don’t recommend Kadence anymore, with or without a Black Friday discount. Premium Kadence is now sold only as a package with LearnDash, Give and The Events Calendar.
- Black Friday 2026: no offer announced.
- Price: $350 a year for 1 site.
- Theme Pro and Blocks Pro: not sold on their own anymore.
- Old coupons: the GTSAVE10 code is rejected at checkout.
- Free versions: the Kadence theme and Kadence Blocks are still free on WordPress.org.
For a theme with pro blocks, GeneratePress One costs $99 a year for 1 site. My Kadence Black Friday page explains the package and the alternatives, and Kadence Blocks vs GenerateBlocks helps if you’re switching block plugins.
Free Themes to Try First
A paid theme isn’t always the answer. Astra, Blocksy, GeneratePress and Neve all have free versions on WordPress.org, and I’d build on the free version until you hit a limit.
I also make free themes of my own:
- Stackless: a free theme for WooCommerce and Easy Digital Downloads stores. It works for a plain blog too.
- Osmium: a free block theme for writers and independent publishers.
- More free block themes: Hassium for SaaS sites, Indium for artists, Xenon for photographers, Uranium for manufacturers and Bismuth for legal and professional services.
How to Choose a Theme Deal
The percentage matters less than what you pay over the years you keep the theme. These are the checks I’d make before buying:
- The renewal price: a first-year discount ends after 12 months. Astra Pro + AI goes from $99 to $149 a year, and Neve Personal goes from $69 to $139.
- Lifetime or yearly: Blocksy’s $199 lifetime license costs less than 3 years of its $69 plan. GeneratePress One’s $596 lifetime license costs about the same as 3 years of the 100-site plan, so it pays off only when you build many sites.
- The site count: Astra Pro covers 3 sites, GeneratePress One starts at 1 site and Divi covers unlimited sites on every plan.
- Speed: a theme that ships its own page builder, such as Divi or Avada, loads more code than a lightweight theme such as GeneratePress or Blocksy. That extra code makes it harder to pass Core Web Vitals.
- The free version: if the free theme already does the job, a 40% discount on the paid one is still money spent on features you won’t use.
And if your site needs to go live this week, I’d buy at the regular price. On a $99 plan, waiting 2 weeks saves about $30.
FAQs on WordPress Theme Black Friday Deals
When do WordPress theme Black Friday sales start?
Astra’s sale starts on November 16. Last year, ThemeForest’s sale started on November 20, Blocksy and Divi started on November 25 and Neve started on November 27. Black Friday is on November 27 in 2026.
Is the ThemeForest Black Friday sale live?
Not yet. Envato hasn’t announced this year’s dates. Last year’s Cyber Sale ran from November 20 to December 2, with up to 50% off selected themes.
Which WordPress theme has the biggest Black Friday discount?
Among confirmed sales, Astra Pro + AI is 47% off its yearly plan. Among expected sales, Neve’s last sale went up to 65% off yearly plans, and Total was about 50% off on ThemeForest.
Do Black Friday theme discounts apply to renewals?
Usually not. Astra Pro + AI and Neve both sell a first-year price that renews at the regular rate. A lifetime license has no renewal, so the sale price is the only payment.
Is a lifetime theme deal worth it?
It is when you’ll keep the site for 3 years or more. Blocksy’s lifetime license costs less than 3 years of its yearly plan, and Palladium’s lifetime plan at the sale price costs about the same as 2 years of its yearly plan.
Is there a Kadence Black Friday deal?
No offer has been announced. Premium Kadence now costs $350 a year in a package with 3 other plugins, and I don’t recommend it.
My Recommendation
If you’re still unsure which sale to wait for, I’d let the job decide:
- A theme with pro blocks on 1 site: I’d wait for GeneratePress One.
- A single site you’ll keep for years: I’d wait for Blocksy’s lifetime license.
- A toolkit with a confirmed discount: Astra’s sale opens on November 16.
For plugins, hosting and everything else, my WordPress Black Friday deals page lists every offer I track. Theme prices outside the sale season are on my WordPress theme deals page.
