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Should you wait for Black Friday to buy AAWP, the Amazon affiliate plugin for WordPress? For a lifetime license, I would. The AAWP Black Friday sale isn’t announced for 2026 yet, but last year it took 40% off yearly plans and 20% off lifetime licenses.
For a yearly plan, waiting may not get you the lowest price. AAWP has a welcome offer on its own site that takes 50% off the first year, which beats last year’s Black Friday discount.
My advice is to hold a lifetime purchase until the sale, because I expect the same 40% and 20% split this year. Black Friday 2026 falls on November 27 and Cyber Monday on November 30.
AAWP Black Friday Prices at a Glance
AAWP lists its prices in euros, before tax. This table puts today’s prices next to last year’s Black Friday prices:
| Plan | Price today | Black Friday 2025 | Price I’d wait for |
|---|---|---|---|
| Starter (1 site), yearly | €79 a year | €47.40 for the first year | €47.40 |
| Advanced User (3 sites), yearly | €129 a year | €77.40 for the first year | €77.40 |
| Experienced User (5 sites), yearly | €199 a year | Not in last year’s sale table | About €119.40 |
| Professional User (10 sites), yearly | €299 a year | €179.40 for the first year | €179.40 |
| Starter, lifetime | €299 once | €239.20 | €239.20 |
| Advanced User, lifetime | €499 once | €399.20 | €399.20 |
| Experienced User, lifetime | €699 once | €559.20 | €559.20 |
| Professional User, lifetime | €899 once | €799.20, off a €999 list price | About €719.20 |
AAWP hasn’t published a 2026 price for any plan. The last column is last year’s discount taken off today’s price, so it’s my estimate.
When the AAWP Black Friday Sale Starts
AAWP hasn’t announced dates. Its Black Friday page is a signup form for now, where you leave your email and AAWP writes to you when the offer opens. These are its last 3 sales:
| Year | Sale dates | Discount |
|---|---|---|
| 2023 | Live by November 23, ended November 27 | 40% off yearly plans |
| 2024 | November 29 to December 8 | 40% off yearly plans and 20% off lifetime licenses, as deal sites reported it |
| 2025 | Black Friday week, ended December 5 | 40% off yearly plans and 20% off lifetime licenses |
| 2026 | Not announced | Not announced |
Each of those sales was live by Black Friday, and the 2024 sale opened on the day itself. So I expect the 2026 sale to open around November 26 or 27 and to run through Cyber Monday. That’s my estimate.
The sale has worked the same way each time:
- No code to type: AAWP applied the discount at checkout in 2023 and 2025.
- First year only: the yearly discount covered the first year, and the plan then renewed at the regular price.
- Lifetime licenses: they were part of the 2025 sale. The 2023 sale page listed yearly plans only.
AAWP Prices Today
AAWP sells 4 plans, and each one comes as a yearly license or a one-time lifetime license:
| Plan | Sites | Multisite | Yearly | Lifetime |
|---|---|---|---|---|
| Starter | 1 | No | €79 | €299 |
| Advanced User | 3 | Yes | €129 | €499 |
| Experienced User | 5 | Yes | €199 | €699 |
| Professional User | 10 | Yes | €299 | €899 |
A yearly license includes 1 year of updates and support, and it renews at the same regular price. AAWP has no free version and no free trial.
Is Black Friday the Lowest Price?
For yearly plans, it isn’t. AAWP has a welcome offer page that takes 50% off the first year of every yearly plan. Last year’s Black Friday sale took 40% off.
| Yearly plan | Regular price | Welcome offer, first year | Black Friday 2025, first year |
|---|---|---|---|
| Starter | €79 | €39.50 | €47.40 |
| Advanced User | €129 | €64.50 | €77.40 |
| Experienced User | €199 | €99.50 | Not in the sale table |
| Professional User | €299 | €149.50 | €179.40 |
Both prices cover the first year only, and the plan then renews at the regular price. The welcome offer leaves lifetime licenses at full price.
AAWP can change or end that offer at any time, so I’d confirm the price at checkout. If it’s still there when you’re ready, I wouldn’t wait for Black Friday to buy a yearly plan.
For a lifetime license, Black Friday is the only discount I can point to. Last year’s 20% took €59.80 off Starter and €139.80 off Experienced User.
Yearly or Lifetime
A lifetime license costs about as much as 3 to 4 years of the same yearly plan:
- Starter: €299 once against €79 a year, which is 3.8 years.
- Advanced User: €499 once against €129 a year, which is 3.9 years.
- Experienced User: €699 once against €199 a year, which is 3.5 years.
- Professional User: €899 once against €299 a year, which is 3 years.
With 20% off, Starter lifetime comes down to about 3 years of the yearly price.
A lifetime license covers updates for life and 3 years of premium support. After that, AAWP sells 3 more years of support for a one-time $99.
My advice is lifetime if your site already earns from Amazon and you expect to run it for 4 years or more. For a new site, I’d start with a yearly plan.
What AAWP Does
AAWP is a WordPress plugin that pulls product data from Amazon and shows it in ready-made layouts. It is widely regarded as the best WordPress plugin for Amazon affiliates, and I think it earns that title.
What I love most is how easily it turns raw Amazon data into clean displays that improve click-through rates. It also cuts the manual work of building links and updating prices.
- Layouts: product boxes, comparison tables, bestseller lists, product grids and plain text links.
- Live data: product names, prices and discounts update automatically through Amazon’s API.
- Placement: the block editor, shortcodes and sidebar or footer widgets.
- Marketplaces: the US, Canada, India, Japan, the UK, Germany, France, Spain, Italy and more.
- Geotargeting: a visitor can go to the Amazon store for their own country.
- No code needed: the settings panel controls the design. Developers can still customize it.
- Support: AAWP is made in Germany, and support is in English.
AAWP pays for itself only when a site earns from Amazon. If you’re just starting, my guide to affiliate marketing for beginners comes first. I also compare AAWP with its rivals in my list of the best Amazon affiliate plugins for WordPress.
What Changed in AAWP in 2026
AAWP is a different purchase than it was last Black Friday, mainly because Amazon changed its API:
- Creators API: Amazon has deprecated its Product Advertising API 5.0 and is replacing it with the Creators API. AAWP has supported the new API since version 5.0, released in January 2026.
- New credentials: the Creators API needs its own credentials. Amazon gives them only to associates who have already referred qualified sales.
- AAWP API: now a paid add-on, from €7 a month for 150 products. Last year, every license included 150 products a month. It doesn’t cover bestseller lists.
- Plans: the 25-site Power User plan is gone, so Professional User at 10 sites is the largest. Its lifetime price dropped from €999 to €899.
- Latest version: 5.1.0, released in September 2026. It needs PHP 8.1 or newer.
The API change is the one that affects your budget. If your account can’t get Creators API access yet, the AAWP API is a monthly cost on top of the license. My guide to the Amazon affiliate program covers how to join and its rules.
The Fine Print
These are the terms I’d read before buying:
- First year only: a sale price covers the first year of a yearly plan. The plan then renews automatically at the regular price.
- Refund: 30 days. AAWP’s pricing page calls it a no-questions-asked refund, while its terms ask you to open a support ticket first.
- Not refundable: license upgrades and renewals.
- Existing licenses: AAWP’s pages don’t say the Black Friday discount covers upgrades or renewals, so I’d assume it’s for new licenses only.
- If you don’t renew: the plugin keeps working, but updates and support stop.
- Upgrading later: you pay the difference between the 2 plans, adjusted for the time left.
- Free trial: none. The 30-day refund is the closest thing to one.
A lapsed license matters more with this plugin than with most. Amazon moved to a new API this year, and only the updated versions of AAWP support it.
Pair AAWP With GT Link Manager
AAWP builds the Amazon product boxes and tables. For the plain text links around them, I use GT Link Manager, my free link plugin:
- Branded links like /go/aawp/ that you can repoint without editing every post.
- Country rules, so a reader in India can go to Amazon.in while everyone else goes to Amazon.com.
- Click reports by day, page, country and device.
- Free and open source on WordPress.org, with no premium tier.
It’s free, so it adds nothing to your Black Friday bill.
FAQs on the AAWP Black Friday Sale
Is the AAWP Black Friday sale live?
No. AAWP hasn’t announced a Black Friday sale for 2026. Its Black Friday page only takes email addresses for a notification.
How much was AAWP on Black Friday last year?
AAWP took 40% off yearly plans and 20% off lifetime licenses. Starter cost €47.40 for the first year or €239.20 for a lifetime license.
When does the AAWP Black Friday sale start?
AAWP hasn’t given a date. Its last 3 sales were live by Black Friday, and last year’s ended on December 5.
Do I need a coupon code for the AAWP Black Friday sale?
You didn’t in 2023 or 2025. AAWP applied the discount automatically at checkout.
Does the AAWP Black Friday discount apply to renewals?
The sale price covers the first year, and a yearly plan then renews at the regular price. AAWP’s pages don’t say the sale covers renewals of existing licenses or upgrades.
Is there an AAWP lifetime deal?
AAWP sells lifetime licenses all year, from €299 for 1 site. Last Black Friday took 20% off them. A lifetime license includes updates for life and 3 years of premium support.
Does AAWP work with Amazon’s Creators API?
Yes. AAWP added Creators API support in version 5.0, released in January 2026.
What I’d Do
If you want a lifetime license, I’d wait for the sale and expect 20% off again. At today’s prices, that’s about €60 off Starter and €180 off Professional User.
If you want a yearly plan, I’d look at the welcome offer first. If it still shows 50% off, I’d buy now, because that’s lower than last year’s Black Friday price.
Before either, I’d check whether your Amazon account has Creators API access, because that decides if you need the paid AAWP API too. For the rest of your site, there’s my list of Black Friday deals for bloggers.
