Best Apple Black Friday Deals 2023: What to Expect?

Apple barely offers many discounts on Black Friday, but third-party shops do. However, it is a bit tough to find those Apple Black Friday deals just by searching. But don't worry. I am super excited to bring you this awesome collection of top Black Friday and Cyber Monday deals on Apple products, including iPhones, MacBooks, iPads and more.

Apple and the Black Friday Deals

Apple Black Friday Deals
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Black Friday is a massive shopping event among all the shopping events of the year. During the end of November, when the Black Friday sales are on, you will be able to purchase your desired gadgets and electronic devices at discounted prices never before. All devices, including laptops, TVs, and gaming consoles – but most importantly, Apple devices will be available at discounted rates.

Black Friday originally started out as a one-day price-cutting event in the US, but it has subsequently grown to become more of a highly popular weekend-long discounting party.

In fact, in recent years, it has lasted even longer, with some retailers starting the festivities even earlier and putting up exclusive deals at the beginning of November.

Unfortunately, Apple doesn’t take an active part in such sale events. Apple decreases the prices only if a new product of theirs is to launch or the older products are about to leave the market.

Black Friday event doesn’t offer much discount either. Thus it is next to impossible to find Black Friday deals on Apple products such as iPads, iPhones, Apple Watches, and AirPods at the company’s website or local stores. However, third-party retailers generally offer discounts on Apple products throughout the entirety of Black Friday.

In this article, I have provided a broad overview of everything you need to know about Apple Black Friday 2024, what products I expect to go on sale, and what kinds of deals you should watch out for.

Apple Black Friday 2024: When is it?

Black Friday is the Friday that comes immediately after Thanksgiving; thus, in 2024, the Black Friday sale will officially begin on the November 29. And, of course, Cyber Monday will soon follow on the December 2.

However, it is important to mention that I have been seeing retailers start their Black Friday sales early in recent years, with most of them offering deals of some sort as early as October.

In the previous year, I noticed that the best Apple Black Friday deals were available closer to the weekend itself; nevertheless, many of the biggest discounts came up the week before. Since it is not an exact science, after all, I advise you to have a budget ready in your mind beforehand. Later, when you see an Apple Black Friday deal that fits your bill, go for it before it vanishes right in front of your eyes.

The Highlights of Last Year's Apple Black Friday Deals

Let us now take a look at the choicest deals that were available during Apple Black Friday 2023 last year. I’m expecting to see such and more of the best Black Friday Apple deals during Apple Black Friday sale 2024 as well.

Apple iPad

In 2023, I witnessed some truly amazing Apple Black Friday and Cyber Monday deals with a discount of $50-$100 off the relatively new iPad line-up. Now that the new iPad Pros and iPad Airs have arrived, I’m expecting to see a drop in the price of many other models – including the iPad Air and iPad mini.

Apple MacBook

Back in 2022, I was quite surprised to see Apple's M1 MacBook discounted by up to £107 by certain retailers. Nobody was expecting to see such a lavish deal on a newly released laptop; however, it was certainly nothing to complain about! I was even more astonished to see history repeating itself with the 2021 MacBook Pro Apple that had been released just a month before the Black Friday sales.

In fact, 2023 witnessed savings of up to $100 on both models, which admittedly might feel like a drop in the ocean compared to their overall price. However, since these devices are so new and so highly in demand, any discount on them was certainly most welcome. While I’m not sure whether Apple has any more laptop releases in store for this year, I do hope that the MacBook Pro and MacBook Air Black Friday discounts continue.

Apple AirPods

I saw a large number of discounts all across the AirPods range in 2023, including $20 off AirPods Pro. In fact, if you have been looking forward to buying some Apple headphones, then Black Friday has always been proven to be one of the best times do so. Now that more models are available, I expect to see even bigger and better AirPods deals during Apple Black Friday 2022. 

Apple Watch

Now that there are 8 versions of the Apple Watch available (the most recent one having been released in October 2022), I was not surprised to see deals on older models during the Black Friday sales. And I must say that they were, at the very least, quite impressive.

Even the Apple Watch Series 6 had some really cool discounts ($50/£50) on specific models on Amazon, and the new Series 7 had a few decent offers running for a while as well. I also saw some great savings on the Apple Watch Series 3, with Very in the UK bringing down the price to merely £169.

Apple iPhone

When it comes to the iPhone, the kind of discount you can get is determined by the country you are in and the carrier and contract you want to go with. In 2021, I saw some deals on the newly released iPhone 13 – which obviously meant that bigger and better deals on older models were coming.

Expected Apple Black Friday 2022 Deals

apple black friday

Like the previous year, I am expecting to see all of Apple’s most recent gadgets go on sale during Apple Black Friday 2022. Hopefully, there will be some contract deals on the new iPhone 14 Pro and iPhone 14 Pro Max, as well as modest savings on the older iPhone 13 Pro.

  • 6.1" Super Retina XDR display. 5G Superfast downloads, high?quality streaming
  • Cinematic mode in 1080p at 30 fps. Dolby Vision HDR video recording up to 4K at 60 fps. 2X Optical zoom range
  • A15 Bionic chip. New 6-core CPU with 2 performance and 4 efficiency cores. New 4-core GPU. New 16-core Neural Engine
Apple iPhone 13, 256GB, Blue - Unlocked (Renewed)
7,624 Reviews
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  • 6.1" Super Retina XDR display with ProMotion. 5G Superfast downloads, high-quality streaming
  • Cinematic mode in 1080p at 30 fps. Dolby Vision HDR video recording up to 4K at 60 fps. 6X Optical zoom range
  • A15 Bionic chip. New 6-core CPU with 2 performance and 4 efficiency cores. New 5-core GPU. New 16-core Neural Engine
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  • This pre-owned product is not Apple certified, but has been professionally inspected, tested and cleaned by Amazon-qualified...
  • There will be no visible cosmetic imperfections when held at an arm’s length. There will be no visible cosmetic imperfections...
  • This product will have a battery which exceeds 80% capacity relative to new.
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  • Unlocked
  • Tested for battery health and guaranteed to come with a battery that exceeds 80% of original capacity.
  • Inspected and guaranteed to have minimal cosmetic damage, which is not noticeable when the device is held at arm’s length....
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  • 6.1-inch Super Retina XDR display
  • Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
  • Advanced dual-camera system with 12MP Wide and Ultra Wide cameras; Photographic Styles, Smart HDR 4, Night mode, 4K Dolby Vision...
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  • This phone is unlocked and compatible with any carrier of choice on GSM and CDMA networks (e.g. AT&T, T-Mobile, Sprint, Verizon,...
  • Please check with your carrier to verify compatibility.
  • When you receive the phone, insert a SIM card from a compatible carrier. Then, turn it on, connect to Wi-Fi, and follow the on...
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  • Unlocked and compatible on all GSM and CDMA networks for complete carrier flexibility
  • Inspected, tested and restored to like-new condition with minimal cosmetic wear
  • Includes generic charging cable and wall adapter - does not include headphones or SIM card
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  • This phone is unlocked and compatible with any carrier of choice on GSM and CDMA networks (e.g. AT&T, T-Mobile, Sprint, Verizon,...
  • Please check with your carrier to verify compatibility.
  • When you receive the phone, insert a SIM card from a compatible carrier. Then, turn it on, connect to Wi-Fi, and follow the on...
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iPads can have some discounts as well.

  • WHY IPAD AIR — Serious performance in a thin and light design. With an immersive 10.9-inch Liquid Retina display and the amazing...
  • IPADOS + APPS — iPadOS makes iPad more productive, intuitive, and versatile. With iPadOS, run multiple apps at once, use Apple...
  • FAST WI-FI CONNECTIVITY — Wi-Fi 6 gives you fast access to your files, uploads, and downloads, and lets you seamlessly stream...
Apple iPad Air (5th Generation): with M1 chip, 10.9-inch Liquid Retina Display, 64GB, Wi-Fi 6, 12MP front/12MP Back Camera, Touch ID, All-Day Battery Life – Space Gray
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  • Apple M1 chip for next-level performance
  • Stunning 11-inch Liquid Retina display with ProMotion, True Tone, and P3 wide color
  • TrueDepth camera system featuring Ultra Wide front camera with Center Stage
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  • Apple M1 chip for next-level performance
  • Brilliant 12.9-inch Liquid Retina XDR display with ProMotion, True Tone, and P3 wide color
  • TrueDepth camera system featuring Ultra Wide camera with Center Stage
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Also, we may witness reductions on the older AirPods Pro 1st Gen and, hopefully, on the second-generation AirPods Pro as well.

  • Note : If the size of the earbud tips does not match the size of your ear canals or the headset is not worn properly in your ears,...
  • Active Noise Cancellation blocks outside noise, so you can immerse yourself in music
  • Transparency mode for hearing and interacting with the world around you
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  • HIGH-QUALITY SOUND — Powered by the Apple H1 headphone chip, AirPods (2nd generation) deliver rich, vivid sound.
  • EFFORTLESS SETUP — After a simple one-tap setup, AirPods are automatically on and always connected. They sense when they’re in...
  • VOICE CONTROL WITH SIRI — Just say “Hey Siri” for assistance without having to reach for your iPhone.
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  • Apple AirPods Pro (2nd Gen) - MagSafe Charging Case with Speaker & Lanyard Loop - Silicone Ear Tips (XS/S/L/M) - Lightning to...
  • Active Noise Cancellation reduces unwanted background noise
  • Adaptive Transparency lets outside sounds in while reducing loud environmental noise
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  • Apple AirPods (3rd Gen) - Lightning Charging Case - Lightning to USB-C Cable - User Manual - Apple 1 Year Limited Warranty
  • Personalized Spatial Audio with dynamic head tracking places sound all around you
  • Single fit
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Retailers commonly offer discounts on Apple Watches during Black Friday, so I expect to see minor discounts on the Apple Watch Series 8 and Apple Watch SE. However, I am unsure regarding the Apple Watch Ultra.

  • WHY APPLE WATCH SERIES 8 — Your essential companion for a healthy life is now even more powerful. Advanced sensors provide...
  • EASILY CUSTOMIZABLE — Available in a range of sizes and materials, with dozens of bands to choose from and watch faces with...
  • INNOVATIVE SAFETY FEATURES — Crash Detection and Fall Detection can automatically connect you with emergency services in the...
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  • WHY APPLE WATCH SE — All the essentials to help you monitor your fitness, keep connected, track your health, and stay safe. Now...
  • EASILY CUSTOMIZABLE — Available in a range of sizes and colors, with dozens of bands to choose from and watch faces with...
  • HEALTH AND SAFETY FEATURES — Get help when you need it with Crash Detection, Fall Detection, and Emergency SOS. Get deep...
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  • WHY APPLE WATCH SE — It has essential features to keep you connected, active, and healthy. SE is 2x faster and has a 30% larger...
  • CELLULAR CONNECTIVITY — Send a text, make a call, stream music and podcasts, use Siri, or call for help with Emergency SOS....
  • SIMPLY COMPATIBLE — It works seamlessly with your Apple devices and services. Stream music to your AirPods. Unlock your Mac...
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  • WHY APPLE WATCH SERIES 7 — The most advanced Apple Watch features powerful health innovations like sensors and apps to measure...
  • EASILY CUSTOMIZABLE — Available in a range of sizes and materials, with dozens of bands to choose from. Change up your look by...
  • INCREDIBLE DURABILITY — Built to be tough. It’s more crack resistant, it’s dust resistant, and it’s swimproof.
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Black Friday discounts on the MacBook Air and MacBook Pro are almost guaranteed, so I expect the latest M2 models to receive generous discounts when the sale begins.

  • STRIKINGLY THIN DESIGN — The redesigned MacBook Air is more portable than ever and weighs just 2.7 pounds. It’s the incredibly...
  • SUPERCHARGED BY M2 — Get more done faster with a next-generation 8-core CPU, up to 10-core GPU and up to 24GB of unified memory.
  • UP TO 18 HOURS OF BATTERY LIFE — Go all day and into the night, thanks to the power-efficient performance of the Apple M2 chip.
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  • SUPERCHARGED BY M2 — The 13-inch MacBook Pro laptop is a portable powerhouse. Get more done faster with a next-generation 8-core...
  • UP TO 20 HOURS OF BATTERY LIFE — Go all day and into the night, thanks to the power-efficient performance of the Apple M2 chip.
  • SUSTAINED PERFORMANCE — Thanks to its active cooling system, the 13-inch MacBook Pro can sustain pro levels of performance, so...
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  • All-Day Battery Life – Go longer than ever with up to 18 hours of battery life.
  • Powerful Performance – Take on everything from professional-quality editing to action-packed gaming with ease. The Apple M1 chip...
  • Superfast Memory – 8GB of unified memory makes your entire system speedy and responsive. That way it can support tasks like...
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  • Apple M1 Pro or M1 Max chip for a massive leap in CPU, GPU, and machine learning performance
  • Up to 10-core CPU delivers up to 3.7x faster performance to fly through pro workflows quicker than ever
  • Up to 32-core GPU with up to 13x faster performance for graphics-intensive apps and games
Apple 2021 MacBook Pro (14-inch, M1 Pro chip with 10‑core CPU and 16‑core GPU, 16GB RAM, 1TB SSD) - Space Gray
2,126 Reviews
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  • Apple M1 Pro or M1 Max chip for a massive leap in CPU, GPU, and machine learning performance
  • Up to 10-core CPU delivers up to 2x faster performance to fly through pro workflows quicker than ever
  • Up to 32-core GPU with up to 4x faster performance for graphics-intensive apps and games
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See Best Black Friday Deals on MacBook (Pro and Air)

Does Apple itself offer any Black Friday deals?

As I mentioned before, Apple allows third-party retailers to discount its gear, but does not offer any Black Friday or Cyber Monday deals at the Apple Store itself. Instead, for the last couple of years, it has rewarded shoppers with gift cards they can redeem against later purchases.

Last year, one could get an Apple Black Friday gift card worth up to $200/£160; however, they needed to buy a MacBook to get the top gift card. The catch here is that if you are hoping to save actual money, then you should rather try to look at other retailers that sell Apple products instead of heading directly to Apple itself.

Conclusion

Apple Black Friday 2024 is undoubtedly a golden opportunity that no tech-savvy individual should miss out on. Although no specific sales or deals are running right now, I will keep posting regular updates about the same as the big day edges closer. Keep revisiting this page regularly to ensure you don’t miss out on anything!

Last update on 2024-05-20 using Amazon Product Advertising API.