Before you can truly understand A/B testing and what are some of the best A/B testing tools like Google Optimize, you need to look at your website in a different light. Now I know that may sound stupid, but like many things in life, sometimes there is more to the story than meets the eye.…
To quote Illan Gonen, lecturer in Modern Hebrew language at Columbia University: “The internet has broken the old barrier between written and spoken language, giving birth to a third option: conversational writing.”. Concern over grammatical correctness in the written language can push us away from human dialogue, where engagement prevails and little attention is paid…
Content is essential for business marketing strategies. Every company wants to inform potential customers about the product or service the company offers. It’s the best way to increase user engagement, “force” people to subscribe to the newsletter and start following social networks. As a rule, such content should be a call to action, so some…
No matter what kind of online business you have, as an entrepreneur, your priority always is to attract more customers to your business. In this, you use all the tools and techniques you can find. There is one such technique called inbound marketing. Inbound marketing is not a new concept, but not many businesses use…
If the content is king, the content marketing tools are the kingmakers. Companies are increasingly relying on content marketing tools and strategies to boost their businesses going forward. If you own a business, especially a small business, it can be very difficult to place your footing in the world of content marketing at first. The…
Most B2B companies have difficulty working with content marketing. I have seen many think that they could get leads, customers, and traffic just by publishing random blog posts. Unfortunately, that isn’t true. Such businesses just lack proper content planning and a great content matrix – which results in failed content marketing. The most successful content…
Over the last ten years, we have seen a huge spike in the number of online sports writers. This is due to an increase in readily available information, which allows writers to pen previews, reviews and features from the comfort of their homes using laptops and mobile devices, including smartphones. There are three different types…
I regularly work with brands, businesses and bloggers to create content online. Along with my team at Gatilab, I plan, research and write conversion first articles to make them rank and convert better online. But there comes a time when hundreds of thousand words in the content are needed. Such content is not entirely dedicated…
Today, Instagram is a priority tool for doing business. On the platform, a solvent audience is concentrated, as well as a huge range of tools for the formation of sales funnels and advertising settings. In this article, we will consider one of the effective promotion strategies and disclose how to effectively promote your project with…
Are you looking for some free videos that you can use freely in your next video project? If you are, you should definitely check out this list of the 10 best stock video sites that offer free videos for commercial use and without attribution. Why Stock Videos? Videos are the future and no matter what…
Expert roundups are the new cool. These are collections of various ideas compiled into a single article, called a roundup post. In expert roundups, bloggers/publishers contact experts, entrepreneurs and company owners and ask them some questions related to a single topic. These questions may vary by person and purpose of the discussions. From fun to…
In the past, I have vouched for having a website for small businesses. But Blogs? Does a small business need a blog? Yes, it does. I have been emphasizing the importance of blogs from time to time. Blogs don’t just work as an information hub for your small business but also greatly help with sales.…
