Kindle Black Friday Deals 2021 + Buying Guide

Amazon regularly offers discounted prices on Kindle range of e-readers and I have covered most of those already. But Black Friday is possibly the best time to buy a Kindle. With heaviest discounts on Kindle devices and ebooks you can jumpstart your reading experience at a lower cost.

Kindles come in various flavors (discussed below) and all flavors have their own perks. Some are extremely cheap during Black Friday and others are affordable. Whatever maybe the reason, you should get a Kindle this Black Friday if you are a student. In this buying guide, I have listed all important products that are on sale during the Kindle Black Friday Sale 2021. But let’s discuss why this year Kindle rates won’t go much down.

Expect Price Drop during Black Friday for Kindle

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Kindles are manufactored in a limit – considering you can read ebooks on iPads, mobiles and everywhere else. That’s why Amazon doesn’t decrease much price of Kindles. Plus the Kindle models are very well built and these can last for years without deteroting. In last couple of years, COVID-19 has played its own part and has affected the supply chain.

Considering all these in mind, I can expect upto 40% off on Original/Basic models of Kindle devices, 30% on Paperwhite and above models.

What are the best places for finding Black Friday Kindle deals?

Amazon is usually up at the front when it comes to the choicest Black Friday Kindle deals. However, there are also other retailers who, at least, match the current offers pretty soon. Nevertheless, you should consider trying Amazon first and then checking other stores if anything has sold out, or if they’re offering their own unique incentives.

Top Kindle retailers in the USA

  • Amazon
  • Best Buy
  • Staples

Top Kindle retailers in the UK

  • Amazon
  • Argos
  • Currys
  • John Lewis
  • Very

Please  note that Amazon is the official producer and seller of Kindle devices, so it’s prefered to buy from Amazon only.

When exactly will the best Black Friday Kindle deals begin in 2021?

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Sometime back, Amazon used to put up its own Black Friday sale just a week before the main day itself. Therefore, you often see the choicest Black Friday Kindle deals go live around this time. Other retailers aren’t too far behind and get down to price matching around the same time.

However, keep in mind that we often see Amazon lightning deals that could take down the price even lower for a short time during Thanksgiving week. Thus, I don’t recommend buying a Kindle immediately after the Black Friday sale. People have also noticed a handful of short-lived bundles harboring a Kindle Unlimited free trial or free case; therefore, you should certainly watch out for them as Black Friday comes closer.

What were last year’s best Black Friday Kindle deals?

By taking a look at the previous year’s Black Friday Kindle deals, you can get a reasonably accurate idea of what the current year’s sale will have to offer.  In the Black Friday 2020 sale, the standard Kindle received a healthy price reduction in both the US and UK. However, we saw the most considerable discount on the Kindle Oasis, which came with a Kindle unlimited membership as well.

Best Black Friday Kindle deals

Kindle 10th Generation / AKA Kindle Paperwhite 2019

Kindle - With a Built-in Front Light - Black - Ad-Supported
  • Purpose-built for reading with a 167 ppi glare-free display that reads like real paper, even in direct sunlight.
  • Adjustable brightness lets you read comfortably—indoors and outdoors, day and night.
DisplayAmazon’s 6” display with built-in light, 167ppi, optimized font technology, 16-level gray scale.
Size6.3” x 4.5” x 0.34” ( 160 x 113 x 8.7 mm).
Weight6.1 oz (174 g). Actual size and weight may vary by configuration and manufacturing process.

The 6-inch Amazon Kindle comes with an inbuilt adjustable front light to help readers comfortably read books both indoors and outdoors. In addition, it was put up for sale at a reduced price of $47.99 at Amazon at the time of writing of this article – the lowest price I’ve found for this model so far.

Also see: Kindle Paperwhite Black Friday Deals

Amazon Kindle + 3 months Kindle unlimited

Although I’ve seen this model’s price drop a few times before, it was easily at its lowest price ever during last year Black Friday sale. Moreover, you could get three months of Kindle unlimited for free simultaneously. That’s undoubtedly great value for your money.

See the offers

Kindle Oasis

Kindle Oasis is the flagship model in Kindle range of products. It comes in these models:

Kindle Oasis 8GB Wi-Fi | 3 months Kindle Unlimited

The Kindle Oasis featured a discount of $60 in last year’s sale. It boasts of a stunning 300ppi 7-inch display, adjustable warm backlight, and IPX8 waterproofing that allows you to take it along to the beach safely. You will also get three months of the Kindle Unlimited reading service for free. So as long as you’re happy with 8GB of storage space, this is an excellent deal for you.

Kindle Oasis 32GB Wi-Fi | 3 months Kindle Unlimited

This variant of the Kindle Oasis offers four times the storage space compared to the above model. In addition, the developers have designed it to be filled with audiobooks for $60 less than a typical day.

Kindle Oasis 32GB Wi-Fi + 4G | 3 months Kindle Unlimited

This variant of the Kindle Oasis offers 32 GB of storage space and powerful 4G connectivity. It allows you to conveniently download e-books even when a Wi-Fi connection is not available. Thus, it’s a great option if you travel frequently.

Explore all Kindle Oasis Models here

Best Selling Kindle Products

What Black Friday Kindle deals will be available this year?

It’s almost certain that we’ll get to the Kindle prominently featured in 2021’s round of Black Friday deals. You can expect to see excellent discounts on every model, including the standard Kindle, Oasis, and Paperwhite. I’m guessing that prices might fall to around the same levels as during Prime day. However, they probably won’t match those values exactly.

Obviously, that makes the standard Kindle the lowest-priced model of the lot. You’ll likely be able to purchase the basic entry-level model on Black Friday for about $60 or £50. It’s undoubtedly an excellent deal if you’re looking for an e-reader on a relatively tight budget. Also, you can think of getting the Kids Kindle version at a similar price for your little ones.

Let’s now come to the Kindle Paperwhite. Based on this year’s Prime Day price and previous sales, I expect the midrange model to be priced at around $90 or £85. Finally, the state-of-the-art Kindle Oasis might be priced at around $180 or £170. Thus, of the three models, it’s the one most likely to retain a premium price. However, I’m nevertheless expecting it to get a significant reduction compared to the regular MSRP.

Tips for purchasing a Kindle online

Read: Why You Should Get a Kindle?

Tips for buying a Kindle online are pretty similar to regular Black Friday deals advice. Nevertheless, you will also find certain pointers specific to Amazon’s e-readers in this section.

First of all, you must remember that the Kindle is an Amazon product through and through. Thus, it’s only logical that Amazon itself provides the choicest deals on Kindles. After all, the store is a behemoth when it comes to online retailing, and it would undoubtedly want to discount its own devices more than its competitors. Thus, it’s one of the most significant advantages of Kindles over competing e-readers.

Also, keep in mind that you will get better and better deals as Black Friday edges closer. I can pretty much guarantee that a discount will not expire before the big day itself. Thus, if you notice a reasonable price but are hoping for better, you could be well served to wait closer to the 26th of November.

Finally, older Kindle models will likely cost less because Amazon wishes to make room for newer models by clearing its stock. As a matter of fact, it recently introduced a total of three new Kindle Paperwhitemodels, all set to go on sale. It resulted in Amazon significantly discounting the previous 2018 model – a whopping $50 off! However, I must also mention that this discount isn’t a special Black Friday deal – it’s just what this particular device has been discounted to over time.

Although you will still find it cheaper compared to its launch price, realize that certain “deals” could be just what the Kindle costs presently.

Which Kindle should I purchase during Black Friday?

Putting it simply, the best Kindle to buy wholly depends on your budget and requirements. If you’re a casual reader who’s decided to do away with hard copies of books and get a decent reading device for the lowest possible price, you should consider the basic Amazon Kindle. With its gorgeous 6-inch screen, expansive storage space, long-lasting battery and handy backlight, it will serve you well.

If you’re a more dedicated bookworm who prefers reading a lot while traveling, you should go for the Paperwhite. It has a much more natural text display, a higher resolution 6-inch screen, robust backlight, and an efficient battery that can last for several weeks. In addition, being waterproof, it can serve as a great companion in your bath or at the beach.

If you seek even more advanced features, you can consider the Kindle Oasis. It boasts of a 7-inch display with customizable warm lighting and subtle design touches for giving you a much more ergonomic reading experience.

Apart from this, an essential factor to consider is whether you want to borrow books from your local library or not. Since Kindle models don’t support this feature yet, getting a Kobo could be the better option for you (unless you need to listen to audiobooks).

Will Kindle deals on Black Friday be better than Prime Day?

It may not be what you’d like to hear, but I doubt that the Black Friday sale will be as good as the deals we got to see on Prime Day. Amazon will obviously feature the best deals on their own devices during their own sales event to convince more people to sign up for Prime membership. Although that doesn’t automatically mean that we won’t see prices fall as low as they previously did, it’s certainly unlikely.

The price history only seems to confirm this speculation further. By looking at sales data from recent years, you can see that the Kindle Paperwhite’s price had been reduced to $80 or £80 for Prime Day. Comparing it to the Black Friday price of $85 or £85, it’s clear that the summer sale is way ahead.

Naturally, this difference isn’t all that significant in the long run. But, nevertheless, it does illustrate that we shouldn’t expect to see the same kind of deals on devices during Black Friday that we got to see on Prime Day.


In this article, I’ve covered all the essential things you need to know regarding Kindle deals during the upcoming Black Friday 2021. I hope it allows you to purchase a quality e-reader that gives you countless hours of fruitful reading time.

Last update on 2022-03-05 using Amazon Product Advertising API

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