Category Advertising

Google Ads v/s Facebook Ads: which one is worth investing in?

Facebook Ads and Google Ads (formerly Adwords) are two of the most powerful advertising platforms in today’s world that can help any business reach a higher level, without much effort. Both platforms share some similarities but have evolved independently to provide users with amazing benefits. Each solution has its strength and application which is why you need to plan effective…
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Basics of CPM, CPC & CPA – The Online advertising pricing models

Debates about which form of advertising; CPM, CPC or CPA is more profitable, have been lasting for long and will hardly ever finish. Each advertiser and publisher should know the nature of all of them and when to implement it. In this article we are going study all these approaches and reveal pros, cons and future of them. This post…
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How Social Media can help you build your sale network?

Ad networks are becoming a necessity for business growth. And most popular online advertising networks are Ad knowledge, Apple Advertising, Google AdSense, Yahoo Network, Facebook Audience Network Ads etc. As you could view, users global are going on to herd to social media networks such as Facebook, Twitter, and Pinterest. These sites afford your case a basic possibility to join…
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5 Tips to using AdWords on your website

AdWords helps in creating more awareness of a website effectively. Increased awareness of a website generates enhanced awareness for the products or services that the website has to offer. The usage of AdWords is considered successful when the maximum returns are generated on investment. The Top 5 Tips to Make the Most out of AdWords The right AdWords strategy can…
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Here’s How the Pay per Click Works

The pay per click is an online advertising tool that helps the advertisers display the ads for their goods or services. When people are searching for certain products or services online, they type in their queries in the search engines. The advertising agency only charges the advertiser if someone clicks on the links that contain important information about the various…
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Best Practices to Help Improve a PPC Advertising Campaign

In the right hands, a Pay Per Click (PPC) advertising campaign can be a highly efficient tool to drive highly targeted traffic to landing pages where they can be converted for the maximum return on investment (ROI). Unfortunately most campaigns are rarely that perfect, and instead many turn out to be huge cash sinks that seem to quickly exhaust their…
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Content Marketing Strategies You Might Want To Try

No matter where you look in the digital society right now, content marketing is everywhere. The concept is nothing new and is not a marketing strategy that requires a specialist’s ability to comprehend. It is always around the facets of the digital market. Every blogger outreach platform, magazine, newspaper, book publisher and TV station are content marketers. Everyone knows and does…
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