Marketing

Employers and businesses are actively looking for marketers who can thrive and adapt in the modern innovative, tech-savvy marketplace. Therefore, you need to know the best marketing MBA programs that successfully keep up with the volatile marketing environment. Marketing MBA programs help students develop valuable skills across a wide range of business sectors, along with…

Event monetization is a process of making money from events. Event monetization is the process of converting your event into a profit-making venture. Events can be used as a tool to get people involved in your brand and make them loyal customers. It is important to have an effective plan for event monetization so that…

It is no secret that the internet has affected the way we live and work – but it has also affected the way businesses market themselves. In the past, marketing was all about print ads, TV commercials, and radio jingles. However, in the 21st century, digital marketing has certainly changed the game. This is especially…

The rise of digital marketing tactics for law firms is mostly attributable to the prevalence of social media and online resources. It’s no longer effective to rely just on word of mouth to acquire new consumers in today’s highly competitive and constantly developing business environment. You need to invest in effective digital marketing if you…

Kajabi is an all-in-one course creation platform ideal for building a successful online business. If you have been using it, you already probably know that it has some robust tools that can help you sell your digital products – including memberships, online courses, coaching programs, and podcasts. From what I have seen, the platform has…

No matter what kind of online business you have, as an entrepreneur, your priority always is to attract more customers to your business. In this, you use all the tools and techniques you can find. There is one such technique called inbound marketing. Inbound marketing is not a new concept, but not many businesses use…

The reason why b2b marketing attribution is significant is because it allows you to understand your marketing strategies on a deeper level. Once a lead converts into a customer, a marketer should know how, when, and which channel should receive credit. The customer’s buying journey is never linear, especially in today’s marketing environment. A sale…