Marketing

Kajabi is an all-in-one course creation platform ideal for building a successful online business. If you have been using it, you already probably know that it has some robust tools that can help you sell your digital products – including memberships, online courses, coaching programs, and podcasts. From what I have seen, the platform has…

No matter what kind of online business you have, as an entrepreneur, your priority always is to attract more customers to your business. In this, you use all the tools and techniques you can find. There is one such technique called inbound marketing. Inbound marketing is not a new concept, but not many businesses use…

When looking at starting or upgrading your email marketing for your eCommerce business, you’ll most likely be comparing two of the top email service providers (ESPs): Omnisend and Klaviyo. I’ll give you the shock ending now: Omnisend and Klaviyo have a lot of feature parity, so on paper, their features are roughly equal. However, a…

When you have a brand you want to set sail into the “top” one percent of companies within your niche, you’ve got to ensure you have enough firepower to back your progress. This is best done by establishing dominance and relevance in your niche, which you can do carefully and properly through the right digital…

Letterhead examples are an important instrument to build brands for companies. A letterhead is the heading at the top of a letter, often comprising the address, date, and salutation. It usually bears the logo of the company on it also. The design of this element depends upon what is suitable with regard to the design…

Recently, I came to know about Pay.com while hunting for a PayPal alternative, and I was surprised by what they promised to offer. So, I thought, why not give it a run and see where it stands and the potential it has. Pay.com, or “Pay”, is an integrated e-commerce online payment system that integrates with…

The reason why b2b marketing attribution is significant is because it allows you to understand your marketing strategies on a deeper level. Once a lead converts into a customer, a marketer should know how, when, and which channel should receive credit. The customer’s buying journey is never linear, especially in today’s marketing environment. A sale…

PR (Public Relations) and SEO (Search Engine Optimization) are joining forces to ensure a phenomenal digital marketing campaign. Generally thought of as separate disciplines, the two partnered together proved incredibly ingenious. The transition to online media consumption pushed companies to look for strategies to reach today’s audiences. PR is, without any doubt, an essential tool…

Are you looking for an email marketing software that you can use to generate, follow and convert subscribers into leads and leads into customers? Well, if you are, there are plenty that you can choose from. At the moment, there are 550+ email marketing platforms offering arrays of great features, each better than the others.…

Conversational AI is a technology that makes machines participate in conversations with humans that almost sound natural or say human-to-human. The most common example of conversational AI is chatbots and virtual assistants that you find on nearly every enterprise website. Natural language processing (NLP) and Machine learning (ML) are the two technologies that power up…

We all know that the strongest relationships are built on the foundations of personal connections. The same holds for marketing as well – according to SmarterHQ, 72% of consumers have claimed that they only deal with personalized messaging. If you’ve been wondering how to personalize your messages on a large scale, you’ll be pleased to…