The face of your company, also known as your logo, is an essential piece of branding and is how your business is recognized in the vast sea of competition in your industry. Sometimes, though, the original logo you choose to be the first impression of your business is outgrown or
Graphic Design
Designing a logo should be easy, right? Just choose a font for your company name and draw a couple of shapes and you’re set. If only it were that simple. Much more thought needs to go into your logo than you may have initially realized, because your logo is going
As Anne Gelbmann, founder and owner of the travel planning service Cuisine, Culture and Conversation indicated in a recent interview with Deluxe, the process of designing a logo took longer than expected. I learned it should take more time than that. It is extremely important to spend that time because
The success of any business is ensuring that your brand is well known and respected, meaning that you continue to attract new clients or customers. If you are looking to build a strong brand, then you will need to make sure that your own workforce first understands how your brand
Originality is the cornerstone of an exceptional brand. It is a key element which will keep consumers returning, by time and time again. However, there are also other crucial foundations that must not be overlooked when defining your company’s image. After all, it takes more than just a great logo
Regardless of whether you’re a new company that’s just getting started, or a more established one that has never paid much attention to its brand or would like to revamp it – the first step is to develop it. Right from the start it is important to be aware that
Every business is going to need graphic design work at some point or another; in fact, for startups today, the majority of this work should actually be done before the grand opening. While the necessity of graphic design in business is common knowledge, less well-known is the fact that professional
From a creative individual to multi-billion dollar companies: everyone needs an icon or symbol to represent their brand. These icons/symbols represent companies’ work philosophy, commercial attitude, and future vision. Some people call these symbols a trademark & others term those as logos. Every company has a logo: from simple text-based G–text logo of