Flowcharts are visual representations of processes. The very best businesses are cohesive systems. The very best flowcharts are easy-to-read, impactful, and convey precisely what their designer wants to communicate. At the highest level, flowcharts can communicate the essence of a business. Businesses use flowcharts to explain processes to a specific audience, whether it be employees,…
When you start a business, you want people to know about it, right? And you need a great branding strategy to not only get the word out but to sustain your business initiative. In the context of creating sustainable marketing strategies, your branding is like your ongoing guide to forming a body for your business…
Charts and graphs are highly effective when it comes to conveying information. They help people understand data with just one look. Unfortunately, making effective charts isn’t that simple. Apart from choosing the right type, it would be best if you also had the right tools, like a graph maker, to present your data accurately. To…
The face of your company, also known as your logo, is an essential piece of branding and is how your business is recognized in the vast sea of competition in your industry. Sometimes, though, the original logo you choose to be the first impression of your business is outgrown or becomes an outdated element. If…
Designing a logo should be easy, right? Just choose a font for your company name and draw a couple of shapes and you’re set. If only it were that simple. Much more thought needs to go into your logo than you may have initially realized, because your logo is going to serve as the official…
As Anne Gelbmann, founder and owner of the travel planning service Cuisine, Culture and Conversation indicated in a recent interview with Deluxe, the process of designing a logo took longer than expected. I learned it should take more time than that. It is extremely important to spend that time because what I have now is…
Apart from providing quality products and services for your customers, your company needs to build a strong brand. How can you do that and what resources you should use – are the subject of discussion in this article. The success of any business is ensuring that your brand is well known and respected, meaning that…
Originality is the cornerstone of an exceptional brand. It is a key element which will keep consumers returning, by time and time again. However, there are also other crucial foundations that must not be overlooked when defining your company’s image. After all, it takes more than just a great logo to connect with your customers.…
Regardless of whether you’re a new company that’s just getting started, or a more established one that has never paid much attention to its brand or would like to revamp it – the first step is to develop it. Right from the start it is important to be aware that your brand is more than…
Every business is going to need graphic design work at some point or another; in fact, for startups today, the majority of this work should actually be done before the grand opening. While the necessity of graphic design in business is common knowledge, less well-known is the fact that professional design solutions aren’t just the…
From a creative individual to multi-billion dollar companies: everyone needs an icon or symbol to represent their brand. These icons/symbols represent companies’ work philosophy, commercial attitude, and future vision. Some people call these symbols a trademark & others term those as logos. Every company has a logo: from simple text-based G–text logo of Google to the sliced apple…