The face of your company, also known as your logo, is an essential piece of branding and is how your business is recognized in the vast sea of competition in your industry. Sometimes, though, the original logo you choose to be the first impression of your business is outgrown or becomes an outdated element. If you are expanding, or if…
Designing a logo should be easy, right? Just choose a font for your company name and draw a couple of shapes and you’re set. If only it were that simple. Much more thought needs to go into your logo than you may have initially realized, because your logo is going to serve as the official symbol for your business and…
As Anne Gelbmann, founder and owner of the travel planning service Cuisine, Culture and Conversation indicated in a recent interview with Deluxe, the process of designing a logo took longer than expected. She stated, “I learned it should take more time than that. It is extremely important to spend that time because what I have now is a fantastic logo.…
Regardless of whether you’re a new company that’s just getting started, or a more established one that has never paid much attention to its brand or would like to revamp it – the first step is to develop it. Right from the start it is important to be aware that your brand is more than just a few isolated elements,…
Every business is going to need graphic design work at some point or another; in fact, for startups today, the majority of this work should actually be done before the grand opening. While the necessity of graphic design in business is common knowledge, less well-known is the fact that professional design solutions aren’t just the best solution, they should be…
