Editorials

From the editor’s desk, these editorials aim to change your perspective about a specific topic or product.

It has become increasingly difficult to connect with people using traditional methods of communication. This is largely due to information overload and is a great obstacle to effective communication. For this reason, people are leaning towards original, valuable content to keep them entertained and engaged. Video marketing, as we all

Are people still reading and following blogs? Not as much as during the last 5 years, but this does not mean that blogging is dead. There are opposing views on the status of blog publishing; some internet analysts correctly point out that social media has reduced the prominence of blogs,

It depends. Different types of businesses have different needs. A large or medium-sized business can probably afford to keep an in-house designer on hand to produce all their visuals, and it would make sense. Small businesses and those with no design competencies may find it makes more financial sense to