Should you wait for Black Friday to buy WPForms, or is today’s price just as good? My answer depends on the plan. The WPForms Black Friday sale isn’t announced for 2026 yet, but it had the same 4 prices in 2023, 2024 and 2025.
Basic gains nothing from waiting. WPForms takes 50% off the first year on its pricing page all year, and that is also the Black Friday price of Basic. On Elite, the sale took another $119.80 off.
My advice is to buy Basic whenever you need it and to wait for the sale on Pro or Elite. Black Friday 2026 falls on November 27 and Cyber Monday on November 30.
WPForms Black Friday Prices at a Glance

WPForms is a drag-and-drop form builder plugin for WordPress from Awesome Motive, with more than 5 million active installs. This table puts today’s first-year prices next to the prices from its last 3 Black Friday sales:
| Plan | List price | Price today | Black Friday 2023 to 2025 | Price I’d wait for |
|---|---|---|---|---|
| Basic (1 site) | $99 a year | $49.50 | $49.50 | $49.50, so I wouldn’t wait |
| Plus (3 sites) | $199 a year | $99.50 | $89.55 | $89.55 |
| Pro (5 sites) | $399 a year | $199.50 | $159.60 | $159.60 |
| Elite (unlimited sites) | $599 a year | $299.50 | $179.70 | $179.70 |
WPForms hasn’t published a 2026 sale price for any plan. The last column is my expectation, because these 4 sale prices haven’t changed in 3 years.
Every price here covers the first year only. After that, each plan renews at its list price.

When the WPForms Black Friday Sale Starts
WPForms hasn’t given a date. This is where its own site stands:
- Pricing page: the standing 50% off the first year, and no other offer.
- Black Friday page: none. WPForms’ Black Friday address redirects to the pricing page, which is where the sale ran in 2024 and 2025.
- Announcement: nothing for Black Friday or Cyber Monday 2026.
- Giveaway: none announced.
These are its last 3 sales:
| Year | Sale prices on the pricing page | Discounts | Giveaway |
|---|---|---|---|
| 2023 | Live by November 20, through December 4 | 50% off Basic, 55% off Plus, 60% off Pro and 70% off Elite | A 15-inch MacBook Air |
| 2024 | Live by November 27, through at least December 6 | The same 4 discounts | None on WPForms’ pages |
| 2025 | Live by November 26, through at least December 6 | The same 4 discounts | None on WPForms’ pages |
| 2026 | Not announced | Not announced | None announced |
In each of those years, the sale prices were up by the Wednesday before Black Friday. So I expect the 2026 prices by November 25. That is my estimate, and WPForms may pick a different day.
The sale has worked the same way each year:
- No code to type: the buttons on the pricing page applied the discount at checkout.
- Cyber Monday: the same prices carried through it and stayed up for several days after.
- December rerun: the same 4 prices came back for Green Monday in mid-December 2023, 2024 and 2025.
- Upgrades: WPForms’ 2024 sale post said its discounts are usually open to existing customers who upgrade, as well as new customers.
- Giveaway: the 2023 sale came with a draw for a 15-inch MacBook Air, with no purchase needed. WPForms’ pages showed no giveaway in 2024 or 2025.
I expect the same discounts this year. So I wouldn’t wait for an announcement before choosing a plan.
How Much the Sale Saves
WPForms advertises the sale as up to 70% off, but only Elite gets 70%. Every percentage is measured against the full list price, and I hate how confusing that feels for buyers. The honest comparison is the 50% you can already get today.
| Plan | Black Friday discount | Price today | Black Friday price | Extra saving |
|---|---|---|---|---|
| Basic | 50% | $49.50 | $49.50 | $0 |
| Plus | 55% | $99.50 | $89.55 | $9.95 |
| Pro | 60% | $199.50 | $159.60 | $39.90 |
| Elite | 70% | $299.50 | $179.70 | $119.80 |
The list prices haven’t moved, in or out of the sale. WPForms has listed $99, $199, $399 and $599 a year since at least November 2023.
So the sale matters most on Elite and a little on Pro. On Plus it saves $9.95, and on Basic it saves nothing.
Is Black Friday the Lowest Price?
Not on every plan. WPForms ran at least 4 other sales in 2026, and 3 of its 4 plans went below their Black Friday price in at least 1 of them:
| Sale | Basic | Plus | Pro | Elite |
|---|---|---|---|---|
| February 2026, 60% off | $39.60 | $79.60 | $159.60 | $239.60 |
| March 2026, 10th birthday sale, 60% off | $39.60 | $79.60 | $159.60 | $239.60 |
| July 4, 2026 | $39.60 | $79.60 | $139.65 | $179.70 |
| September 2026, 60% off | $39.60 | $79.60 | $159.60 | $239.60 |
| Black Friday 2023 to 2025 | $49.50 | $89.55 | $159.60 | $179.70 |
- Basic: $39.60 in all 4 sales, which is $9.90 below its Black Friday price.
- Plus: $79.60 in all 4 sales, which is $9.95 below its Black Friday price.
- Pro: $139.65 in the July 4 sale, which is $19.95 below. The 3 other sales matched Black Friday at $159.60.
- Elite: it never went below its Black Friday price of $179.70 in these sales. Only the July 4 sale matched it.
For Basic and Plus, I wouldn’t treat Black Friday as the best week of the year, because a 60% sale has been cheaper. For Elite, I’d wait for Black Friday. I also wouldn’t count on any of these sales returning on the same dates in 2027.
WPForms Plans and What You Get
WPForms sells 4 plans, all billed yearly. Each plan includes everything in the plan before it:
| Plan | Sites | List price | First year today | What it adds |
|---|---|---|---|---|
| Basic | 1 | $99 a year | $49.50 | Unlimited forms and entries, conditional logic, file uploads, multi-page forms and spam protection |
| Plus | 3 | $199 a year | $99.50 | Email marketing integrations such as Mailchimp, Brevo, Klaviyo and MailerLite, plus Slack, Twilio and Notion |
| Pro | 5 | $399 a year | $199.50 | No WPForms fee on payments, subscriptions, coupons, surveys and polls, signatures, conversational forms, user registration and priority support |
| Elite | Unlimited | $599 a year | $299.50 | Salesforce, HubSpot, ActiveCampaign and Zoho CRM, Authorize.Net, webhooks, multisite support and client management |

I personally recommend the Pro plan. It has almost all the features that WPForms has to offer, and its price is quite good for 5 sites.
WPForms turned 10 in March 2026, and it shipped a long list of updates this year:
- WPForms 2.0: released in July, with built-in form analytics. The full analytics need Pro or Elite.
- AI tools: Smart Edit changes a form from a chat prompt, and AI assistants such as ChatGPT and Claude can build forms through a free MCP server.
- Payments: PayPal for every user and trial periods on Stripe subscriptions. Pro also gained Mercado Pago and Paystack.
- New fields and addons: a Quiz addon, a Map field and a Ranking field.
- Everyday tools: a QR code for every form and the WPForms Dashboard.
I love the Paystack addon, the WPForms Dashboard and the QR codes, because they solve problems I see every day on WordPress sites.
If you’re still comparing form plugins, my list of the best WordPress contact form plugins covers the alternatives.
WPForms Lite and the 3% Fee
A paid plan isn’t the only way to use WPForms. WPForms Lite is free forever, with no card needed:
- Included: the drag-and-drop builder, basic fields, about 70 templates, email notifications and CAPTCHA spam protection.
- Payments: Stripe, Square and PayPal forms work on Lite.
- Entries: they arrive by email. Lite doesn’t store them in the WordPress dashboard.
- Not included: conditional logic, file uploads, multi-page forms and surveys.
WPForms adds its own 3% fee, on top of the processor’s charges, to payments taken through Lite, Basic and Plus. Pro and Elite carry no WPForms fee.
As an example, a site that takes $1,000 a month through its forms pays $30 a month in that fee, or $360 a year. Pro costs $199.50 for the first year today. So if your forms take payments every month, I’d price Pro before Plus.
The Fine Print
These are the terms I’d read before paying:
- First year only: the sale prices and the standing 50% both cover the first year. WPForms’ discount codes apply to the first term only.
- Renewal: automatic, at the full list price of $99, $199, $399 or $599 a year, until you cancel in your account.
- Refund: a full refund within 14 days of your first purchase, with no questions asked. It can take 5 to 10 business days to show.
- Not refundable: renewals.
- If you don’t renew: the plugin keeps working, but updates, addons and support stop.
- Billing: yearly only. WPForms sells no monthly plan, no lifetime plan and no free trial of the paid plans.
- Taxes: prices are in US dollars, before VAT and other taxes.
The renewal is the number I’d plan around. Elite at $179.70 becomes $599 in year 2, which is more than 3 times the first-year price. Since renewals can’t be refunded, I’d set a reminder a few weeks before the renewal date.
Ways to Pay Less Without the Sale
Some of WPForms’ savings don’t depend on Black Friday:
- WPForms Lite: free, and enough for a contact form, a newsletter signup or a basic payment form.
- Standing 50% off: on the pricing page all year, for any new license.
- 60% sales: WPForms ran them in February, March and September 2026. They beat Black Friday on Basic and Plus.
- December rerun: the Black Friday prices returned in mid-December in each of the last 3 years.
- Nonprofits: by application, Pro for $99 a year or Elite for $199 a year, limited to 5 sites.
For the other form plugins, I track deals on WordPress form plugins. Gravity Forms has its own page too, on the Gravity Forms Black Friday deal.
Core Forms: One Plugin Instead of an Add-On Stack
Here’s my problem with WPForms. Payments, surveys and email marketing connections each come as a separate add-on plugin. So a serious form setup turns into a stack of plugins to install, update and keep compatible on every site.
The site limits sting too. Basic covers 1 site, Plus 3 and Pro 5.
Only Elite covers unlimited sites, and it lists at $599 a year. Even at last year’s 70% off, Elite costs $179.70 for the first year and renews at the full $599.
That’s why my own form plugin, Core Forms, works the other way. It’s 1 plugin with every feature included, for $59 a year or $249 once:
- Unlimited sites on both plans, for your own sites and client sites.
- Every feature included: payments, polls and surveys, conditional fields, file uploads and a submissions inbox.
- Payments built in: Stripe, PayPal, Razorpay and Polar.
- 70+ integrations, including Mailchimp, FluentCRM, MailerPress and HubSpot.
- Spam protection: reCAPTCHA v3, hCaptcha, Turnstile and Akismet.
- 14-day refund on either plan.
For Black Friday, I’m taking 40% off Core Forms. That brings it to $35.40 a year or $149.40 once, for unlimited sites. If WPForms already works well for your 1 site, Basic at $49.50 is a fair buy too.
FAQs on the WPForms Black Friday Sale
Is the WPForms Black Friday sale live?
No. WPForms hasn’t announced a Black Friday or Cyber Monday sale for 2026. Its pricing page shows the standing 50% off the first year.
How much does WPForms cost on Black Friday?
In 2023, 2024 and 2025, the first-year prices were $49.50 for Basic, $89.55 for Plus, $159.60 for Pro and $179.70 for Elite. WPForms hasn’t published its 2026 prices.
When does the WPForms Black Friday sale start?
WPForms hasn’t announced a date. The sale prices were on its pricing page by November 20 in 2023, November 27 in 2024 and November 26 in 2025. I expect them by November 25 this year.
Do I need a coupon code for the WPForms Black Friday sale?
Not in the last 3 sales. The buttons on WPForms’ pricing page applied the discount at checkout.
Does WPForms renew at the Black Friday price?
No. Every plan renews at its full list price, which is $99, $199, $399 or $599 a year. Renewals aren’t refundable.
Is there a WPForms Cyber Monday deal?
In the last 3 years, the Black Friday prices carried through Cyber Monday and stayed up for several days after. The same prices came back in mid-December.
Can existing WPForms customers get the sale price?
WPForms’ 2024 sale post said its discounts are usually open to existing customers who upgrade. A renewal of the same plan is charged at full price.
Is there a WPForms Black Friday giveaway this year?
None is announced. The 2023 sale had a draw for a 15-inch MacBook Air, and WPForms’ pages showed no giveaway in 2024 or 2025.
What I’d Do
For 1 site, I’d buy Basic at $49.50 whenever you need it. Black Friday hasn’t lowered that price in 3 years.
For Pro or Elite, I’d wait for the sale and expect $159.60 and $179.70 again. Before paying for Elite, I’d also look at the $599 renewal and decide if you’ll keep it for a 2nd year.
For the rest of your site, my WordPress Black Friday deals page lists the other plugin and theme sales.
