Getting started with SEO is not the way you thought till now correct. From Google’s algorithm update to link building and everything within — Search Engine Optimizers (or, as you call them, SEO experts) face various challenges everyday. As a matter of fact, their business runs entirely upon such challenges and this is what makes SEO the most exciting job on the internet. Even the so-called prolific digital marketers are afraid to get into the SEO business. SEO is a practical subject and everyone knows a little or a lot but never all about it.
In this guide, we will learn about SEO, its importance, SEO methods, free and premium resources, tools and much more.
SEO is literally the most important element of any website.
SEO or Search engine optimization is, basically, optimization of web pages for Search Engines. That may include many elements such as content optimization, user-experience evaluation, and internal link optimization etc. It additionally includes improving the page’s visibility among the audience. Primarily, SEO focuses on getting organic traffic from natural or unpaid resources.
SEO is a slow process and it takes a lot of time for a page to be properly ranked in Search Engines. Additionally there are some things that it can not do, despite all practices.
SEO can not:
This is a very big question.
The honest answer is, it depends.
It depends upon the niche or industry, website history, client goals and kind of website.
It also depends on budget and priorities and all kinds of things we could sit here all day and list out.
There are hundreds of good guides out there on the internet and it would take years to master those. But in general, SEO for a website would require more or less focus on the following key elements:
Content should be well targeted to the industry your site is involved with. It should be readable and properly formatted. Depending upon the client goals, proper call to actions must be used and headings — which are most essential in ranking pages — must be used wisely. Anchor texts and images are required to be inserted properly with valid HTML tags. Poor content can lead penalty to your website.
Useful guides on Content Optimization:
Make sure that your site
Useful guides on On-page SEO:
There are various guides that can help you get started with SEO. Make sure you go through every such article you find under prestigious names like Moz, Search Engine Land, Neil Patel etc. You should also follow these blogs to stay in touch with trends and practices of modern SEO.