Search engines have truly leveled the playing field for the big whales and the small fish in the industry. While that’s good news for all emerging businesses, it’s still a challenging task to become visible amidst the crowded digital space.
Collaborating with a digital marketing partner to develop a working SEO strategy can optimize your website for on-page SEO. Improving your website content by engineering high quality, unique content, and running extensive keyword research at the same time can increase your daily website traffic and boost conversions.
So, without further ado, let’s go through the ropes of on-page and off-page SEO.
Become Search Engine-Friendly With On-Page SEO
Step #1: Optimize Your Content To Drive Traffic And Conversions
Your website content and blog posts are the heart of on-page SEO. They are the clean tell-tales about the amount of value you would deliver to your prospective buyers.
As a result, the algorithm updates of search engines have established augmented rules to make sure that websites are ranked as per the user’s search intent. So bear in mind that there are two components to killer content: keyword research and buyer journey-relevant content.
Researching the keywords on different tools, like SEMrush and Ahrefs (see the comparison: semrush vs ahrefs), gives you proper insights on what your potential buyers are searching for online. Once you get this knowledge, you could create content around their search interests. This way, you’d be able to drive in quality traffic.
Secondly, create content that nourishes your customers in their different phases of the buying journey. For instance, you can snag a lead in the awareness stage with relevant and informative blogs and videos. For your audience in the consideration stage, develop case studies and buyer’s guides. Finally, for those in the decision stage, offer a free product demonstration or a webinar.
So, as you put together your content, write for your specific buyer persona, while adhering to the best keyword placement practices.
Step #2: Optimize Your HTML Elements For A Better Search Visibility
Besides optimizing your page content for SEO, you need to pay attention to your HTML elements. These are basically your page source code elements through which you can optimize your title tags, headers, meta description, and image alt-texts for SEO.
The page titles tell your visitors what they’d find on your page. Search engines prefer it if you keep your title under 70 characters so that they don’t get cut off while being displayed. To organize and structure your content well for your readers, place important keywords in your headers that are different from your title tag.
Just like how SEO is used for your alphabetical content, your image alt-text acts as the SEO for your images. While writing these alt-texts, use your keywords sparingly and keep them under 125 characters.
As for the meta descriptions, they are the texts that appear below the titles in the search engine result pages. Keep them under 160 characters while incorporating your target keywords. Write a compelling line or two and avoid using numeric characters.
Step #3: Optimize Your Site Architecture For A Seamless Web Crawl
Site architecture basically refers to all the elements that make up your website pages. How well you structure them determines how well your web pages crawl up the search engine results. Your page URLs, site speed, mobile responsiveness, and internal links are your site architecture elements.
While creating your page URLs, go for HTTPS over HTTP, and use only one or two keywords. Don’t confuse your visitors by having unnecessary words in your URL—keep it short and easy for navigation. Use internal links to direct your readers to other useful materials within your website and keep it responsive for all digital screens.
Lastly, check your site speed. Believe it or not, according to a recent study, you can lose up to 7% of your conversion rates if your page response time delays by just one second.
Become Consumer-Friendly With Off-Page SEO
Step #1: Socialize With Your Consumers For Establishing Dialogues
Did you know that search engines tend to rank you better based on your presence among your target audience? Just the mention of your brand name counts as a link! Positive comments would turn all your odds in your favor, while a negative mention could cause potential damage.
Remember that you have to interact with people and make your presence count on social platforms. Your potential buyers and existing clients are already there. So reaching out to them through posts would allow conversations to flow.
Your consumers will voice their thoughts about their satisfaction and displeasure with your brand. While positive comments are exuberating, your patience will be tested in the face of negative feedback. Always act professionally and politely when responding to feedback or comments.
Step #2: Secure Quality Backlinks to Increase Your Domain Authority
Many businesses wonder how to get backlinks. Well, truth be told, if people find your content valuable, they’d automatically link to your website or cite you as a reference. And when search engines see the number of backlinks pointing to your web pages, they just understand that you have something of value to give to your visitors.
That said, you need to know the three different kinds of links: the natural links, the manually built links, and the self-created links.
- A natural backlink is one that you acquire when a reader or a consumer reads the content on your page, finds it useful, and links to your page as a sign of appreciation and trust.
- Manually built links are those that you gain by asking your consumers to link to your pages.
- Self-created links are those you develop while fabricating your web directories, press releases, and so on.
From the above explanation, it’s clear that building natural backlinks is the best way to enhance conversion rates and sales. Give value to your customers, and don’t merely try to sell. That’s really the bottom line of securing quality backlinks.
If you’ve been underplaying SEO, it’s high time you changed your course of action. Your competitors are leveraging both on-page and off-page SEO to get their share of the market. Embrace these best SEO practices today, and you will be booming with business in no time.