Readability is an important website usability factor that influences consumer behaviour as well as general subscriptions. No matter how good your blog post or sales copy is, it wouldn’t generate engagement if the readability is poor. A study by Nielsen Norman Group found that only 16% of users read word-by-word and email newsletter scanning is even more abrupt. The report concluded that visitors, on-an-average, read only about 10% of the copy they supposedly agreed to.
Better Font Color
Smooth Background Color
This pretty much goes with the previous point. The font color and background scheme go hand in hand; if they blend well, you can pretty much pull off a good ‘presentable’ show!
The right font for the right task is again important (SITE123 guide). While putting content in your body – text it is advisable to go with fonts that are of universal appeal. The creative fonts can work well for titles, with appropriate character spacing; but the body – text is most appealing when simple and less strenuous. For instance, the first font in this image is great for the body, while the others could quite possibly drive away your audience!
Right Break-up of content
Proper use of Bullets & Lists
Careful Emphasis on Words
When you use images or embed a video, your content positioning should be carefully adjusted. In some cases Square content wrapping is great and in some, you could simply have the image on the left or right. It’s important to decide!
Content length, preferably, should be brief. People don’t have much patience! Nevertheless, if you want to say something ‘at length’, then break up your content. The worst you can do is throwing lengthy blocks of information on the reader!
Your content should be placed strategically – away from the rest of the tags, links, search buttons, ads etc. People should clearly understand where the post starts and where it ends – and hence, keep it distinct!