Business websites are way too different than the general websites and require different set of SEO practices. It’s way more important as well, not just because Business SEO requires enterprise level resources but also due to the impact in profits & reach are huge. Businesses have relatively bigger reach and profit if compared to general sites or blogs. We expect every business website to have their SEO ongoing. But when algorithms change, the pace and direction of such SEOs must change. One must know what their business SEO lacks and when something must be done. We will discuss the ‘whats’ somewhen else. Let’s just point out the ‘when’. When your business needs a better way of SEO? Right here are some ideas.

Too many pages

Well, you started your business with few pages some years ago. But the progress was made and now you have reached to thousands of pages. Not all pages are well optimized for search engines and you feel that you lost track of the pages that were fully targeted for SERPs. Now is the time for you to look into unattended pages and make sure that they are indexed as well, as are your cornerstone content.

Your website has less Domain Authority than your competitor

Domain authority (DA) is one of the most trusted parameter to know a website’s reputation. DA is assigned to a single domain (like gauravtiwari.org has DA 48). It is counted of a base of 100 and any value higher than other is considered to be better. The pages with high number of quality external links generally have more authority. Such pages are assigned Page Authority (PA). You homepage is also considered as a page and assigned a different value of PA than the DA. Cornerstone pages are the ones with higher PA.

These authority values make difference in search results. Google displays more love to high DA websites than the lower ones. So if you really want to rank in there, don’t ignore the need to increase the authority values.

Keyword Selection isn’t organized

Better SEO requires, finer and considerate use of keywords & key-phrases. You should select high- and medium-tail search phrases that make great groups and subcategories, and will be coupled with other terms to make long-tail queries. If your keyword selection is not grouped well and seems scattered to any third person, you got to consider your odds in ranking.

Not the best template or design

Having good layout and design for your website is equally important. If your site doesn’t incorporate proper meta data, schema setup and scripts optimization – your site won’t rank the way it could. If your business runs on WordPress, here is our guide to choose a better theme.

Lacks Good Content

Content is the backbone of any SEO planning or strategy. If your content doesn’t stand out, everything you do – is going to fail. Make sure that your site understands current content marketing strategies and focuses on what is right. That’s all.

Total
0
Shares


Feel free to ask questions, send feedback and even point out mistakes. Great conversations start with just a single word. How to write better comments?
Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

4 Reasons why SEO advice should be left to an expert

The main question that most people who own e-commerce website themselves are whether they need to seek advice from an SEO expert let alone hire one. The reason as to why most of them ask themselves this question is because the internet is full free SEO tools which are easily available. The next consideration that one may ask is why…

3 key elements for organic growth of your website

When it comes to the issue of generating traffic to a website, there are many challenges that one has to overcome as they grow organic traffic. However, when one is aware of the right way to do it, they will find it easy and rewarding. Organic traffic means that your website can attract traffic on a daily basis. What are…

5 (more) Helpful SEO Tips for Beginners

The importance of SEO (Search Engine Optimization) has increased greatly during the last few years as many online businesses, companies, and entrepreneurs are now using it to reach their target audience and boost their online presence. One big advantage of SEO is that it generates ‘organic’ traffic for your website (meaning that it’s not paid and is a result of…

The top 3 differences between SEO and PPC

Doing business on the internet is not an easy feat. There are thousands of other players selling the same product as yourself. That’s why for you to gain an edge, you need to employ an effective search engine marketing strategy. Depending on your approach to the online marketplace, there are different strategies you can use to market your web content…

The Top 5 Key Goals to Local SEO

Businesses are increasingly fighting to establish their local presence online. As a business, missing the chance to stand out and get noticed locally means that you are giving your customers the go-ahead to find your competitor and replace you with them. We have come up with the topmost objectives of local SEO that if well implemented will gain your business…

10 Tips To Create An SEO-Friendly Website

Search engine optimization or SEO is getting recognition for promoting quality content and great practices. Your present website might look very cute, hip and fresh; however, if you don’t practice updated SEO standards, you might risk having little or no traffic at all. It would be a waste to invest all those resources in creating the best-looking website if your…