10 Best goo.gl Alternatives for URL Shortening

With the announcement that Google URL Shortener (goo.gl) links will no longer be available after August 25, 2025, many users are seeking alternatives.

Here are 10 of the best goo.gl Alternatives and URL-shortening services available today:

1. Bitly

Bitly is renowned for its reliability and extensive features, making it one of the most popular URL shorteners. It provides users with the ability to create customizable branded links, which are essential for maintaining brand consistency and trust. Bitly's analytics capabilities are robust, offering detailed insights into link performance, including click-through rates, geographic data, and referral sources. The platform also integrates seamlessly with numerous tools and services, enhancing its utility for both individual users and large enterprises.

Pros:

• Customizable branded links.
• Comprehensive analytics and reporting.
• Integrations with various platforms.
• Reliable and feature-rich.
• Strong brand recognition.

Cons:

• Some advanced features require a paid plan.
• The interface can be overwhelming for new users.

2. TinyURL

TinyURL is a straightforward, free URL shortener that has stood the test of time. It is favored for its simplicity and ease of use, allowing users to create short links without the need for an account. TinyURL also offers the option to customize the alias of the shortened URL, which adds a layer of personalization. Although it lacks the advanced features found in other URL shorteners, its no-frills approach makes it a dependable choice for those needing quick and simple link shortening.

Pros:

• Simple and easy to use.
• Free.
• No need to create an account.
• Customizable alias for URLs.
• Reliable for basic needs.

Cons:

• Lacks advanced features and analytics.
• No in-depth tracking or reporting.

3. Ow.ly

Ow.ly, provided by Hootsuite, is a URL shortener designed for social media managers and marketers. It integrates directly with Hootsuite's platform, making it convenient for scheduling and tracking links shared across multiple social media channels. Ow.ly provides basic analytics to monitor link performance, helping users understand their audience's engagement. This integration simplifies the workflow for Hootsuite users, but it requires a Hootsuite account, which may not be suitable for everyone.

Pros:

• Ideal for Hootsuite users.
• Integrated social media management.
• Basic analytics tracking.
• Streamlines social media workflows.
• Convenient for scheduling posts.

Cons:

• Requires a Hootsuite account.
• Not FREE.
• Limited features outside of the Hootsuite platform.

4. Rebrandly

Rebrandly is a URL shortener that emphasizes branded links and offers a comprehensive platform for managing custom short URLs. It allows businesses to use their own domain names for shortened links, enhancing brand visibility and trust. Rebrandly provides advanced link management features, including detailed analytics, link retargeting, and team collaboration tools. Its scalable solutions cater to individual users, small businesses, and large enterprises, making it a versatile choice for anyone looking to enhance their online presence.

Pros:

• Excellent for brand visibility.
• Comprehensive features.
• Branded links with custom domains.
• Advanced link management.
• Detailed analytics and reporting.

Cons:

• Can be expensive for premium features.
• Learning curve for new users.

5. T2M

T2M is a powerful URL shortener that offers unlimited URL shortening with advanced analytics and QR code generation. It is designed to support marketing campaigns with features like password protection for links, expiration dates, and custom branded short URLs. T2M's detailed analytics provide insights into link performance, helping users optimize their strategies. The platform also offers API access for developers, making it a flexible tool for both individual users and businesses.

Pros:

• Unlimited URL shortening.
• QR code creation.
• Advanced analytics.
• Password protection for links.
• Custom branded short URLs.

Cons:

• Interface can be complex for beginners.
• Some features require a paid plan.

6. BL.INK

BL.INK offers robust link management and tracking capabilities with detailed analytics. It is designed for businesses and enterprises that need comprehensive link tracking solutions. BL.INK allows users to create custom short URLs, monitor link performance, and gain insights into audience behavior. The platform supports team collaboration, making it ideal for larger organizations. Its enterprise-level features ensure scalability, although this comes at a higher cost compared to other URL shorteners.

Pros:

• Enterprise-level features.
• Scalable for businesses.
• Custom short URLs.
• In-depth analytics and reporting.
• Team collaboration tools.

Cons:

• Higher cost for advanced plans.
• Overkill for individual users or small businesses.

7. ShortURL.at

ShortURL.at is a free URL shortening service that offers a straightforward and user-friendly interface for creating short links. It is designed for simplicity, allowing users to quickly shorten URLs without the need for an account. ShortURL.at supports basic features like custom aliases, making it easy to create memorable links. Additionally, it provides basic analytics to track the number of clicks on shortened URLs, helping users understand link performance.

Pros:

• Free to use.
• Simple and user-friendly interface.
• Custom aliases for short links.
• No account required.
• Basic click tracking analytics.

Cons:

• Limited advanced features.
• Basic analytics compared to other services.

8. Cutt.ly

Cutt.ly is a versatile free URL shortener that provides real-time analytics and link management. It allows users to create customizable short links and track their performance with detailed analytics. Cutt.ly offers features such as link expiration, password protection, and branded short URLs. The platform's user-friendly interface makes it accessible to both beginners and experienced users. Cutt.ly also provides a free tier with basic features, making it a cost-effective option for many.

Pros:

• User-friendly interface.
• Free tier available.
• Real-time analytics.
• Customizable links.
• Link expiration and password protection.

Cons:

• Limited advanced features on free plan.
• Some features require a paid subscription.

9. is.gd

is.gd is a simple and quick URL shortener that focuses on ease of use. It allows users to create short links with custom aliases without the need for an account. is.gd is known for its straightforward interface and reliability. While it lacks advanced features and detailed analytics, it is an excellent choice for those who need a fast and easy URL shortening solution without any frills. Its simplicity makes it ideal for users who prioritize speed and convenience.

Pros:

• Extremely simple and fast.
• No account needed.
• Custom aliases for links.
• Reliable and straightforward.
• Ideal for quick URL shortening.

Cons:

• Minimal analytics.
• No advanced features.

10. Polr

Polr is an open-source URL shortener that users can host on their own servers. It provides full control over data and customization, making it a powerful tool for tech-savvy users and developers. Polr allows users to create and manage short URLs, track link performance, and customize the interface. Its open-source nature means users can modify the platform to fit their specific needs. However, setting up and maintaining Polr requires technical knowledge and server resources.

Pros:

• Full control over data.
• Highly customizable.
• Open-source and free.
• Detailed analytics.
• Customizable interface.

Cons:

• Requires technical knowledge to set up.
• Needs server resources for hosting.

Conclusion

As Google URL Shortener (goo.gl) phases out, transitioning to an alternative service is essential. Each of these alternatives offers unique features to cater to different needs, whether you seek simplicity, detailed analytics, or brand customization. Choose the one that best fits your requirements to ensure a seamless experience.