How to Promote Your Business on Instagram?

If you are looking for one of the best platforms that can help you grow your business and drive sales, promotions and PR — then you need to get your hands on Instagram right now. Instagram has fast become one of the most popular social media platforms in the world, with around 1 billion users and climbing. This has made it the perfect social media platform for businesses and brands, specifically over 25 million around the world, since there is such a large audience to market towards.

Instagram's appeal to businesses is not just in its large user base, but also in its continuously evolving features that cater to diverse marketing needs. Features like Stories, Reels, and IGTV provide varied ways for brands to create engaging content. Instagram Shopping and ads offer powerful tools for direct sales and promotion, making it a comprehensive platform for driving sales, promotions, and public relations.

The platform's demographic remains broad, appealing to a wide range of age groups, which allows businesses to target specific audiences with tailored content. Its visual-centric nature makes it particularly effective for showcasing products and services in a visually appealing manner, enhancing brand storytelling and customer engagement.

person using a smartphone to show  hwo to Promote Your Business on Instagram

The reason why we are choosing Instagram for you instead of any other platform is because here it’s easier to build your audience. You can grab the attention of millions of people only if you have great photography skills and great editing skills because at the end of the day Instagram is all about visuals.

However, this doesn’t mean that Instagram is easy to use, and unfortunately success won’t come over night. If you are new to social media as a business, and don’t have much experience with Instagram, it might take a while for your account to get going.

For those who need some help, here are a few ways on how to promote your business on Instagram.

Know your audience

If you were to look at the top accounts on Instagram, in other words, those that have the most followers, you would notice one thing; they all have a specific theme. These themes are also called niches, and in case you aren’t familiar with what that means in relation to Instagram, it basically means a chosen topic or theme that you dedicate your account to. 

This might sound a bit counterproductive, since instinctively you would want to get as many followers as possible, but realistically, your product or service will attract a specific group of people. This means that you should take full advantage on focusing on a niche, and gathering a following of loyal customers, who will like your product or service, and engage frequently. 

It’s also a good idea to know your audience when using a growth service like Growthoid, since that information will be required to target the audience that you want. The best way to choose a niche is to know your target audience, since this means you will have knowledge about what they like, what they enjoy, where they are from and how old they are. All of these things can be used to shape content, but you should try to find a compromise between which niche would earn the most, and which aligns best with your business. 

Don’t just use Instagram 

If you have had your business for a while and are already set up on different social media platforms, then a great idea would be to use those platforms to boost your Instagram account. Why would you not take advantage of your already established presence and curated audience? 

An easy way to do this would be to simply post the link to your Instagram profile on Twitter for example, and then pin the tweet so that it is visible to everyone. If you are using other social media platforms then you could let everyone know that you have no have an Instagram account. 

Similarly, if you are using email marketing, and have the email addresses for the majority of your customers, then just send an email saying that you have now moved to Instagram, and possibly let them know that is where they would be able to see any specials or promotions you will be running. 

Set up an optimized business Instagram account

You have to make sure that your personal account is separated from your business account. Always remember that your Instagram account and it’s audience is only concerned about the products and services you provide and they’d never want to know about your personal life and your personal trips etc. So, don’t mix the two accounts and get yourself an optimized business Instagram account instead. Add a link to your site and boost the traffic through that link because when people will visit your Instagram account, they will definitely visit your website too if they find something worthy of buying or trying there.

Also, focus on your bio as it has a lot to say about your overall Instagram account. Your bio must be very interesting because that’s what represents your business and you so don’t miss out on this one.

Hashtag and videos 

One of the most underutilized tools are hashtags, and it’s probably because the benefits of them are not widely known. The first benefit of using hashtags is because it allows you to target a specific audience, which the importance of was mentioned above. This is because users will often search for hashtags to find things that they like, and if you have used a hashtag, they will see your content. 

The second benefit is that using hashtags allows you to expand your audience, as well as creating brand awareness. Hashtags serve the purpose of letting new or potential followers know what kind of content you are posting, and will probably be posting in the future. This works even better if you begin using your own branded hashtag with each post, furthermore increasing your reach, as it gives followers something to use when tagging your brand in posts. 

Using hashtags is great, and even better when combined with the video formats that Instagram allows, such as stories and reels. If you are new to Instagram, a reel is a short video, about almost any topic, which is accompanied by music. Most of the time they are humorous, or involve some kind of how-to video. This is the perfect opportunity to allow followers, or potential followers to see behind the scenes, and create a likeable and approachable perception for your brand.

Focus on the visuals

Your written texts matters a lot but the one thing that needs all your focus especially in the beginning is your visual content that includes your posts and your IG stories. You cannot bail out on this one too so make sure to set your focus, work on your editing skills or hire someone instead but just use the content that will do no harm to your business and it will just help you drive more and more sales. People love to see unique and interesting content so make sure to work on that and we assure you that you won’t ever have to put in more struggle and things will fall into place for you themselves.

These are the main things that will help you promote your business with Instagram and make your business grow to a whole new level. So, now without wasting any more time just get an Insta business account of your own and start working on it right away to see some impressive results.

About Gaurav Tiwari

Gaurav Tiwari is a blogger, influencer and designer with expertise in brand regeneration and growth hacking. He is the co-founder of Gatilab, a successful digital agency focused on content and design.