Author

Gaurav Tiwari

WordPress Developer & Content Strategist, CEO · Gatilab · New Delhi, India

18+Years experience
1,280Articles published
4Focus areas

Gaurav Tiwari is a WordPress developer, content marketer, educator, and entrepreneur with 18+ years of hands-on experience building websites, tools, content systems, and growth engines for brands. He is the founder and team lead of Gatilab, where he helps businesses turn slow, confusing websites into fast, clear, conversion-focused platforms. Since 2008, he has published thousands of articles on technology, SEO, blogging, education, business, and web performance, reaching readers who want practical advice without fluff. His work spans WordPress development, search strategy, performance optimization, affiliate marketing, digital publishing, and product-led growth. Gaurav has worked with brands such as IBM, Adobe, HubSpot, Canva, Airtel, Acer, and FreshBooks, while also building education and resource platforms for Indian learners and creators. He writes from experience, mixing technical depth with plain English, honest opinions, and lessons learned from real client work. That blend makes his writing useful for founders, bloggers, students, and independent professionals alike.

WordPress Core Contributor, 18+ years experience, 1100+ client projects

Writes aboutWordPressWeb DevelopmentSEOMarketing

SEO mistakes can set your rankings back months, and some errors require professional help to fix. I identify five deadly SEO mistakes that most site owners don’t even realize they’re making: from technical crawl issues and content cannibalization to toxic backlinks, poor site architecture, and the mobile experience problems that only a professional SEO audit can properly diagnose.

Making money on YouTube doesn’t require a thousand subscribers if you know the right strategies. I share alternative monetization methods that work with smaller audiences: affiliate marketing, sponsored content, merchandise, direct sales, and the platform features that newer creators can leverage before reaching YouTube’s Partner Program requirements.

The underwater world holds creatures more exotic than anything on land. From the transparent barreleye fish to the electric blue dragon nudibranch, aquatic animals push the boundaries of what seems biologically possible. I’ve selected ten stunning exotic aquatic animals that will genuinely blow your mind. Each one demonstrates evolution’s creativity in ways that deserve wider appreciation.

Geolocation APIs and location-based apps have transformed how customers interact with brands. From store locators and delivery tracking to proximity marketing and location-based offers, these technologies create personalized experiences. I explain what location APIs are, how they work, the privacy considerations involved, and the business applications that make them worth implementing.

Biology notes for NEET and Class 11-12 require a specific approach. You can’t just copy textbook paragraphs. I share the essential tips for writing biology notes that actually aid revision: diagram techniques, mnemonic strategies, topic organization, color coding systems, and the note formats that make complex biological processes memorable during exam preparation.

IGNOU (Indira Gandhi National Open University) has shed its stigma as a second-choice institution. Today, it’s a legitimate path to quality education with unmatched flexibility. I explain why IGNOU is a great choice for students: program variety, affordability, recognized degrees, study flexibility, and the support systems that help distance learners succeed in their academic goals.

Local SEO determines whether nearby customers find your business or your competitor’s. I explain how to analyze and improve your local SEO: from Google Business Profile optimization and local keyword targeting to citation building, review management, and the technical SEO factors that influence your visibility in location-based searches. Every local business needs this.

Freelance makeup artistry offers creative freedom and the chance to be part of someone’s most special moments. If you’re considering this career path, I cover the essentials: building your portfolio, finding clients, pricing your services, and managing the business side. It’s rewarding work, but it takes more than just talent with a brush.

If you’ve exhausted Netflix during lockdown, gaming is a world worth exploring. I share four steps to get started: choosing your platform, understanding game genres, setting up your equipment, and finding games that match your interests and skill level. Gaming is a legitimate hobby that offers entertainment, social connection, and mental stimulation for people of every age.

Guerilla Phenomenology

Guerilla Phenomenology examines how media shapes our perception of reality. This thought experiment asks you to consider art as a sensory pharmakon and explores whether our constant media consumption constitutes an overdose. It connects social, political, and financial challenges to our relationship with mass media.