All You Need To Know About Location Based APIs and Apps

The invention of location-based apps has completely transformed the interaction between customers and brands. Companies can now reach their clients at the right time and place. Geolocation has introduced new business services plus marketing tactics. Plus, customers can easily access whatever they want through their smartphones.

Understanding the Basics of Location Based Apps

Location Based Apps

Location-based apps provide content to users according to their geographical locations. People nowadays carry mobile devices wherever they go. And that’s exactly why geolocation apps have become increasingly popular. They facilitate and speed up the process of finding specific places or people in a big physical world.

The location details are received through Wi-Fi, GPS/satellite, or cell tower data. Smartphones, for instance, are outfitted with a built-in GPS that automatically detects a user’s location coordinates. GPS performance can be enhanced with the help of Wi-Fi, Bluetooth, or a mobile network.

The development of such mobile apps requires using maps, as well as, location service APIs. They offer information about closest objects, directions, and details about a place.

The Use of Google Maps APIs in Geolocation Applications

Google Play services typically provide location APIs that make it easier for you to add location-aware features to mobile applications. Depending on your app idea, you’ll need to use a Google Maps API.

Remember, Google Maps API is amongst some of the most popular map API services around the globe. Not only do they help you display maps in your mobile app. They also allow you to customize the maps to match your brand color style. Locations are filtered to include relevant information that can help users predict travel times and specific directions.

Google Maps Directions APIs typically provide information about directions. It displays different ways through which you can move from your current location to the desired destination. These could include walking, using public transport, going by car, or using a bike.

Google Matrix API, on the other hand, calculates approximate travel time and the distance from your current location to the desired destination. Plus, it also specifies the type of transport.

Location-Based Mobile Apps Categorization

Geolocation has significantly improved mobile applications. There are currently numerous categories of mobile apps that provide different services using the user’s location.  

Some of the most popular apps that feature geolocation capabilities include weather apps, navigation apps, navigation apps, sports apps, travel apps, games apps, social networking apps, and on-demand services apps.

Location-based app development is easy now. App developers can implement various tools like address autocomplete etc. using resources available on the internet. For example, GeoCodeAPI offers an address autocomplete API that is easy to use and implement. Their webpage,, offers extensive services and documentation to help developers build a great location-based app in less time.

Bottom Line

Are you traveling to an unfamiliar destination? Wondering how you’re going to locate the best store, restaurant, or Movie Theater? Relax. With geolocation-based apps, it’s now possible to access various services through your smartphone. You no longer need to search for physical addresses. It’s an extremely simple and quick process. Plus, it’s affordable and highly convenient.

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New Substack Newsletter

Brain and soul musings. Thoughts and opinions on Business, Tech, Education, Marketing and Growth Hacking.