Author

Gaurav Tiwari

WordPress Developer & Content Strategist, CEO · Gatilab · New Delhi, India

18+Years experience
1,240Articles published
4Focus areas

Gaurav Tiwari is a WordPress developer, content marketer, educator, and entrepreneur with 18+ years of hands-on experience building websites, tools, content systems, and growth engines for brands. He is the founder and team lead of Gatilab, where he helps businesses turn slow, confusing websites into fast, clear, conversion-focused platforms. Since 2008, he has published thousands of articles on technology, SEO, blogging, education, business, and web performance, reaching readers who want practical advice without fluff. His work spans WordPress development, search strategy, performance optimization, affiliate marketing, digital publishing, and product-led growth. Gaurav has worked with brands such as IBM, Adobe, HubSpot, Canva, Airtel, Acer, and FreshBooks, while also building education and resource platforms for Indian learners and creators. He writes from experience, mixing technical depth with plain English, honest opinions, and lessons learned from real client work. That blend makes his writing useful for founders, bloggers, students, and independent professionals alike.

WordPress Core Contributor, 18+ years experience, 1100+ client projects

Writes aboutWordPressWeb DevelopmentSEOMarketing

You’ve optimized your website, but conversions are still disappointing. The problem might be your landing pages. Conversion-ready pages are designed with one goal: turning visitors into customers. I explain how to create pages that convert: from headline psychology and visual hierarchy to trust elements, form optimization, and the A/B testing that identifies what actually works.

The Abel Prize is mathematics’ equivalent of the Nobel Prize, awarded annually since 2003 for outstanding contributions to the field. I maintain a complete list of all Abel Prize laureates with their award-winning work, nationalities, and key contributions. Updated each year as new winners are announced.

Great business managers share specific qualities that separate them from mediocre ones. Leadership isn’t about authority. It’s about influence, decision-making, and people management. I identify seven essential qualities of effective business managers: strategic thinking, communication skills, adaptability, emotional intelligence, accountability, delegation ability, and the vision that inspires teams.

Billions of websites exist, but only a fraction rank on Google’s first page. Getting your articles there requires understanding what Google actually rewards. I explain the specific factors that determine article rankings: content quality and depth, keyword optimization, backlink authority, technical SEO, user engagement signals, and the consistency that builds long-term search visibility.

Most WordPress sites score below 60 on PageSpeed Insights. That’s not acceptable. I’ve spent 16 years optimizing WordPress performance and I’ll show you how to dramatically improve your site speed for free. No premium plugins needed. Just smart configuration, proper caching, image optimization, and code cleanup that actually works.

Blog comments can open doors if you write them well. Generic comments like ‘great post!’ get ignored. Thoughtful, specific comments build relationships with other bloggers and drive traffic to your site. I’ll teach you how to write comments that actually get noticed, earn replies, and establish you as a serious contributor in your niche.

Employees are human beings with lives beyond work, and personal crises are inevitable. How you respond as a manager matters enormously. I share six practical tips for supporting an employee through a personal crisis: from offering flexibility and maintaining confidentiality to adjusting workloads, connecting them with resources, and balancing empathy with business needs.

A well-crafted blog post can elevate your entire website’s portfolio. But writing better blog posts isn’t about talent alone. It’s about process: understanding your audience, structuring your arguments, optimizing for readability, and editing ruthlessly. This writer’s guide covers the practical techniques that separate forgettable posts from shareable ones.

Choosing whether to include ‘LLC’ in your business name involves legal requirements, branding considerations, and practical implications. I cover everything you need to know: state-specific naming rules, the legal protection LLC status provides, how it affects your marketing, and the common mistakes new business owners make when structuring their company name.

eCommerce has opened doors for independent entrepreneurs who prefer working online over traditional retail. From dropshipping and print-on-demand to digital products and subscription boxes, the business models are diverse. I share profitable eCommerce ideas that you can start with minimal investment, covering the specific steps and realistic expectations for each model.

Instagram shoutouts from established accounts can rapidly grow your following and sales. But getting them requires strategy. I share five practical tips for earning Instagram shoutouts: from building relationships with influencers and creating shareable content to engagement group strategies and the direct outreach approaches that actually get responses from accounts in your niche.